Zoominfo

JANUARY 28, 2019

In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. These one hour sessions will consist of five questions— tweeted by the ZoomInfo Twitter account (@zoominfo). Data Hygiene.

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Zoominfo Twitter Account Based Marketing Cold Calling 157

Zoominfo

DECEMBER 3, 2018

So, what does list churn have to do with B2B marketing data? Think about it: if your department doesn’t prioritize data hygiene, it’s likely that list churn is wreaking havoc on your email campaigns. Append your data. Assess and improve data collection methods. Take a look at all data collection methods.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

MARCH 24, 2021

However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. What Is Poor Data Quality? In simplest terms, poor data quality is bits of inaccurate information. Assess and improve data collection methods.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Zoominfo

DECEMBER 23, 2020

One of those strategies to add to your resolutions needs to be for your contact database. Remember: data comes first in a database strategy. Improve Your Data Quality. As experts in quality data, here at ZoomInfo we could go on about the benefits of quality data. Invest in Third-Party Data.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

JULY 2, 2020

Below are 4 of the biggest challenges: Data decay: If your database is out of date, you could be including the wrong contacts in your marketing campaigns. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Prioritize Data Hygiene. Invest in training.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. For many companies, ZoomInfo serves as the information engine that powers how they go to market. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Free Trial What happens when your data source and CRM don’t sync up?

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Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Zoominfo

DECEMBER 16, 2018

Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. . In an environment where data is currency, quality is key. But it’s become increasingly difficult to stay on top of data hygiene. The Impact of Bad Data on Sales.

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Data Hygiene Automation Zoominfo Buyer Personas 182

SmartBug Media

SEPTEMBER 27, 2021

Collecting contact information is a key part in your business development strategy, but inaccurate input, unsubscribed users, or outdated information can clutter your CRM and negatively impact your marketing efforts, sales productivity, and customer retention. What is data hygiene? So what is bad data and what is good data?

Data Hygiene 96

Data Hygiene Hubspot Practices Marketing Management 96

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. Clean out inactive contacts in your CRM and marketing automation tool.

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Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

JULY 12, 2021

And while you can set up automated requests for your API to update your data regularly, there is an easier, more efficient solution: webhooks. Imagine that you have searched, found, and enriched data on all C-level leaders at ZoomInfo. Introducing ZoomInfo Webhooks. ZoomInfo Webhooks API Python Example Request.

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Zoominfo Ideal Customer Profiles Enterprise Management API 130

Zoominfo

OCTOBER 14, 2018

62% of organizations rely on marketing or prospect data that is 20%-40% incomplete or inaccurate ( source ). 94% of businesses suspect that their customer data is inaccurate ( source ). Inaccurate B2B contact data wastes 27.3% The post 21 Important B2B Cold Calling Statistics appeared first on ZoomInfo Blog.

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

Zoominfo

AUGUST 2, 2020

Data Hygiene: Data decay is unavoidable. One downside of working with a vendor who sells their own data is that many don’t have ways to verify or update their database. . When comparing B2B data providers, be sure to ask if they verify it against multiple independent sources.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Although contact data is most commonly discussed in sales and marketing circles, data hygiene has a huge impact on recruiting and hiring.

Work Management 157

Work Management Marketing Management Data Hygiene Zoominfo 157

Zoominfo

APRIL 17, 2018

In fact– emailing bad contacts is the fasted way to get marked as spam and ruin your email reputation. Email hygiene is a crucial, yet often overlooked, element of email marketing. Today’s blog post explains why email hygiene is so important, and the steps you can take to maintain your email lists.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

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Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

Zoominfo

OCTOBER 29, 2019

In business, people have become contacts and companies have become accounts — just a growing list of names and phone numbers in your CRM. And, because contact and account data is a high-value form of currency in the corporate world, it often feels like the human element of B2B is gone. Let’s get into it!

List Brokers 178

List Brokers Zoominfo Ad brokers Business 178

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

DECEMBER 6, 2024

ZoomInfo ZoomInfo empowers sales and marketing teams with data-driven tools that enhance lead-to-account matching and routing, optimize workflows, and ensure clean, actionable data across all go-to-market functions. Real-Time Data Processing: Keeps records up-to-date across systems for maximum reliability.

Efficiency 130

Efficiency Enterprise Management Marketing Automation Services Sales Qualified Leads 130

Zoominfo

JULY 31, 2019

With decay like that, it’s no wonder companies struggle to keep their data clean. But, before we begin to teach you the ways of data hygiene, here’s exactly what we mean when we refer to bad data : Missing fields. Data entered in the wrong field. The 5 C’s of Data: A Complete Guide to B2B Data Quality.

B2B Sales 173

B2B Sales Enterprise Management Data Hygiene B2B 173

Zoominfo

SEPTEMBER 18, 2018

Annoyed with the constant contact, the prospect leaves a negative comment on the brand’s social media pages. Customer data is critical to personalization—but marketers’ efforts often backfire when they use information that a customer didn’t willingly provide. Over the next week, they receive several emails from the security company.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Zoominfo

JUNE 28, 2018

3. ZoomInfo. Recommended reading : Data Hygiene and The Future of Recruiting. Send us a tweet: @zoominfo ! Contact ZoomInfo today to learn how our contact database can drastically improve your recruiting efforts! The post 10 Recruiting Blogs to Bookmark Today appeared first on ZoomInfo Blog.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Zoominfo

FEBRUARY 21, 2024

Serving a diverse range of clients, from sprouting startups to established Fortune 500 companies, the company’s mission is centered on enhancing data accuracy and providing tailor-made solutions for businesses to achieve their marketing goals. The sales team was working with an already low 50% data accuracy rate.

Top of Funnel 130

Top of Funnel Cost Zoominfo Data Hygiene 130

Zoominfo

FEBRUARY 12, 2019

25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

FEBRUARY 28, 2018

Improved data maintenance: Working off of bad, incomplete data is a quick way to kill your sales efficiency. In fact, inaccurate data wastes 27.3% The latest data hygiene tools keep your database clean, accurate, and up-to-date—on a scheduled basis or with the click of a button. of sales reps’ time.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

APRIL 9, 2024

It’s common for a CRM to have multiple entries for the same company, each with slightly different ways of conveying the name — ZoomInfo, ZoomInfo Technologies Inc., ZoomInfo LLC, and so on. Each record might also contain unique contact and sales data.

CRM 130

CRM Data Hygiene Zoominfo Validation 130

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

MAY 13, 2019

Although B2B data certainly isn’t the most exciting sales topic– it happens to be one of the most important. After all, account and contact data is the fuel that enables your revenue engine to run smoothly. But, anyone in sales will tell you that finding and maintaining high-quality data is a full-time job.

Work Management 199

Work Management Marketing Management Sample Data Hygiene 199

Zoominfo

AUGUST 9, 2018

The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. ADI also found that automation receives plenty of positive sentiment online, with saving time (30%) and big data analysis (25%) cited most frequently ( source ). 10 Tweetable Marketing Productivity Quotes.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

JUNE 3, 2018

4 Lessons ZoomInfo Learned From Their Own ABM Campaign. So, like many companies, ZoomInfo decided to give ABM a shot. 4 Reasons Why CRM Data Hygiene is Critical to ABM Success. There’s one caveat, though– you must have access to clean, high-quality data in order to reap these benefits. Bad data costs U.S.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Zoominfo

JANUARY 12, 2021

If you’re unfamiliar with dirty data—allow us to introduce you. Dirty data has been plaguing CRMs since they were invented. Countless people change jobs, names, locations, and contact information every day—in other words, all data has an expiration date. B2B Growth.

CRM 221

CRM Zoominfo B2B Sales ROI 221

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Candidate contact information is collected in various ways—usually during the application or hiring process. Let’s jump into it.

Work Management 130

Work Management Marketing Management Data Hygiene High Quality Lead 130

Zoominfo

JULY 30, 2019

Above all else, this branding mistake is the result of poor data hygiene. Without access to clean and accurate customer data, you’ll lack the insights you need to develop a comprehensive understanding of your target audience. For more help building your B2B brand, contact ZoomInfo today.

Paid Search Agency 193

Paid Search Agency Companies Brand Identity Branding 193

Zoominfo

APRIL 9, 2024

To make this a reality, all businesses need to tailor their data hygiene strategy to fit their unique processes, goals, and requirements. The CRM Hygiene Series This blog is part of a comprehensive series of guides that dive deeper into each of the five steps in the CRM data hygiene process.

Ideal Customer Profiles 130

Ideal Customer Profiles CRM Enterprise Management Work Management 130

Zoominfo

MARCH 15, 2024

This CRM hygiene checklist, developed by the data experts at ZoomInfo, offers a step-by-step guide to creating a scalable, clean CRM that’s primed for the next phase of AI-enabled growth. CRM hygiene is the practice of regularly cleaning and updating your CRM system to ensure data accuracy and relevancy.

CRM 130

CRM Enterprise Management Work Management Process 130

Zoominfo

NOVEMBER 28, 2018

Here on the ZoomInfo blog, we regularly cover topics related to business data and business data management. In fact, there are very few aspects of business data we have yet to cover. But, today we’re venturing into uncharted territory to discuss a recent—and necessary—trend in business data.

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Zoominfo Buyer Personas Business B2B 145

Zoominfo

SEPTEMBER 7, 2022

Rather than limiting yourself to the constraints of your existing sales systems, consider all the possibilities that come with an end-to-end lead routing solution — one that carries your precious contact across the sales finish line, reliably and repeatedly. Does the solution offer integrated data normalization and cleansing features?

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Zoominfo

APRIL 9, 2024

The final, critical step in the CRM data hygiene process is all about maintenance. Teams don’t only need clean data — they also need a way to make sure their CRM doesn’t backslide into chaotic, messy data. To maintain optimal CRM hygiene: 1.

CRM 130

CRM Data Hygiene Trigger Marketing Work Management 130