Content4Demand

NOVEMBER 5, 2021

The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Zoominfo

AUGUST 16, 2021

Just how do businesses with access to so much rich information actually use it to their individual advantage? Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. That’d be something. Pretty cool, right?

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

6sense

DECEMBER 8, 2021

And your marketing team could ditch the desperate contact forms on your website. And your salespeople would only contact buyers who were ready to learn about your solution at that moment, and not a minute sooner. With enough data, patterns will emerge … and they’ll help inform the creation of a traditional ICP. .

Ideal Customer Profiles 62

Ideal Customer Profiles Profiling CAN-SPAM Intent Signal 62

Aberdeen

JANUARY 16, 2019

And that’s a maxim he applies to personalization throughout marketing and the sales funnel. Even when handed a bunch of “random leads,” he said, a good salesperson succeeds because they ask questions to try to understand the customer and to obtain information that can improve the customer’s journey – by personalizing it.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

Even when handed a bunch of “random leads,” a great salesperson succeeds because they try to understand the customer and obtain information that can improve the customer’s journey. This means you have a lot of information with which to personalize automated “Welcome!” Hyper-personalization with Buyer Intent Data.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40