Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Course 363

Course Content Marketing Planning Best Practices 363

Marketing Insider Group

AUGUST 17, 2020

There’s a lot of confusion surrounding the cost of content marketing today. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit. What Are Your Content Goals?

Cost 360

Cost Enterprise Management Content Marketing Work Management 360

Brandpoint

OCTOBER 7, 2021

In the marketing world, it’s easy to confuse copywriting and content marketing. One person might say, “I wrote that copy,” and another, “I wrote that content.” However, content marketing and copywriting are distinctly different. What is content marketing? What is copywriting?

Copywriting 152

Copywriting Content Marketing Burn Rate Content 152

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Social Media 363

Social Media Top of Funnel Social Marketing Marketing & Strategy 363

CopyBlogger

NOVEMBER 10, 2022

We sometimes talk about copywriting strategies and content marketing like they’re the same, but they aren’t — they complement each. The post 7 Copywriting Strategies the Great Copywriters Wish You Knew appeared first on Copyblogger. Continue Reading.

Copywriting 144

Copywriting Marketing & Strategy Marketing Strategy Content Marketing 144

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Marketing Insider Group

DECEMBER 5, 2022

Have you considered neuro copywriting? At Marketing Insider Group, we use neuro copywriting to achieve an average 138% increase in traffic for our clients. As content marketing experts, it’s our job to find out-of-the-box ways to help our clients accomplish their goals. Key Takeaways . Neuro-what?

Traffic 358

Traffic Copywriting Click Rate Trigger Marketing 358

Marketing Insider Group

OCTOBER 7, 2019

“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts? A content hacker is someone who achieves massive growth through content. Quick Takeaways.

Content Marketing 275

Content Marketing Planning Marketing Analytics Tools Viral Marketing 275

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. While recent trends in content marketing have shifted the needle more towards visual formats such as video and infographics, the written word is still the foundation of most content marketing strategies.

Copywriting 142

Copywriting Top of Funnel Marketing & Strategy B2B 142

Onalytica B2B

SEPTEMBER 5, 2017

With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly debated topics and who the key influencers are. HOT TOPICS IN CONTENT MARKETING. Digital Marketing. Infographic.

Lead Ranking 140

Lead Ranking Lead Scoring Content Marketing Marketing Management 140

Marketing Insider Group

APRIL 27, 2020

With companies shifting their marketing budgets away from physical events and inappropriate ads, the corporate blog and content marketing are becoming central elements of marketing. You know that blogging needs to be the central hub of your content marketing strategy. What About an In-House Content Team?

Cost 360

Cost Paid Search Agency Marketing Agencies 2 Marketing Budget 360

Marketing Insider Group

JANUARY 10, 2023

Your content marketing strategy isn’t going to reach new heights without a carefully curated content marketing funnel. A well-crafted content marketing funnel helps drive traffic , generate leads and secure conversions. All you need is an effective plan and high-quality content. Fill content gaps.

Top of Funnel 205

Top of Funnel Marketing Funnels Content Marketing Ad Building 205

Marketing Insider Group

DECEMBER 19, 2022

Emotional headlines are one of the most powerful marketing tools. A correctly-used emotional headline will make an immediate impression on readers and spark interest in your content. Reaching your audience and optimizing your content for conversion is as easy as understanding how to use emotional headlines.

Copywriting 342

Copywriting Click Rate Urgency Marketing Lead Scoring 342

Marketing Insider Group

APRIL 16, 2019

At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively. As if by formal edict of the American Advertising Federation or the Association of National Advertisers, the art of copywriting for advertising became content for content marketing.

Advertising Agencies 277

Advertising Agencies Copywriting Content Paid Search Agency 277

BOP Design

FEBRUARY 19, 2021

In this post, we share tips from our experienced B2B website copywriting team on how to write great copy that positions your brand as an expert. While your B2B website copywriting should explain the who/what/when/where/why of your products and services, it must do so in the most concise way possible. Web Copy vs Print Copy.

Copywriting 131

Copywriting Tips B2B SEO 131

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Using buyer intent data, you can improve your content marketing, lead generation, copywriting, and keyword optimization tactics to engage with prospects at the optimal time.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

CopyBlogger

SEPTEMBER 1, 2022

A few basic questions can help you start learning how to be a copywriter: Are your readers doing what you. The post How to Be a Copywriter (The Brilliantly Sneaky Trick You Must Learn) appeared first on Copyblogger. Continue Reading.

Copywriting 143

Copywriting Features Content Marketing Content 143

SEMrush

JUNE 3, 2021

What is SEO copywriting? SEO copywriting is the process of creating well-optimized content that attracts users and allows search engines to represent your content on SERPs better. In this guide, we‘ll provide our top tips to ensure your content is ready to captivate and convert.

Copywriting 145

Copywriting SEO Tips SERP 145

Search Engine Journal

JANUARY 13, 2022

SEO copywriting doesn’t end after the content is published. The post 17 SEO Copywriting Tips To Help Your Rankings appeared first on Search Engine Journal. Read on to discover how to help your site rank before, during, and after writing.

Copywriting 143

Copywriting SEO Tips Content 143

Contently

MARCH 5, 2020

In the past, brands created content two ways: in house or through an agency. These content marketing methods were usually used in tandem. Think website copywriting, brochures and one-sheets, help centers, email newsletters, the occasional blog post and press release. The new generation of content marketing.

Advertising Agencies 203

Advertising Agencies Paid Search Agency Top of Funnel Work Management 203

Optinmonster

NOVEMBER 27, 2023

Do you need some stellar copywriting templates to push through writer’s block? As a marketing copywriter, there’s nothing worse than staring at a blank screen when a deadline’s looming. Our list of copywriting templates and copywriting formulas is subdivided for easy navigation.

Copywriting 115

Copywriting Template Work Management Marketing Management 115

Search Engine Journal

AUGUST 9, 2021

Search engine optimization copywriting is a step-by-step process. This guide takes you through each phase of SEO copywriting. The post SEO Copywriting: The Complete Guide appeared first on Search Engine Journal.

Copywriting 127

Copywriting SEO Optimization Process 127

Outgrow

MARCH 2, 2022

How to Drive Conversions Through Copywriting in Marketing [Infographic]. Every content marketing team is working with the intent to create good content. Good content is an extremely important asset for an effective marketing strategy. Good and valuable content draws 7.8 Introduction.

Copywriting 105

Copywriting AIDA Conversion Outgrow 105

CopyBlogger

JUNE 9, 2022

The post Subheadings: The Deceptively Simple Trick to Effective Copywriting appeared first on Copyblogger. Subheadings are your next lesson after you’ve studied how to write headlines. When you’re aiming to keep your reader’s attention, Continue Reading.

Copywriting 120

Copywriting Effectiveness Studies Content Marketing 120

Marketing Insider Group

OCTOBER 10, 2017

Content continues to blanket the web and for performance-driven marketers, finding new and creative ways to display the content can be a real challenge. Infographics, though popularized a few years ago, continue to be an effective content marketing method.

Copywriting 252

Copywriting B2B Display Creativity 252

Search Engine Journal

OCTOBER 30, 2020

The post 7 Effective Productivity Hacks to Combat Crappy Copywriting via @ronlieback appeared first on Search Engine Journal. The number one reason for disengaging copy? A lack of productivity. Here are seven tips to help deliver quality copy on various writing projects.

Copywriting 129

Copywriting Effectiveness Product Tips 129

CopyBlogger

DECEMBER 8, 2022

Does content marketing mastery mean you’re the best all around? The best copywriter, the best graphic designer, the best blogger? The post 5 Keys to Content Marketing Mastery in 2023 appeared first on Copyblogger. Continue Reading.

Content Marketing 140

Content Marketing Copywriting Blogger Content 140

Marketing Insider Group

JUNE 6, 2017

The Marketing Legend Who Was Behind the Success of “How to Win Friends…” You might not have heard of him, but Victor O. Schwab is considered to be one of the top copywriters of all time. He was a marketing master.

Copywriting 263

Copywriting Marketing Content Marketing Content 263

Marketing Insider Group

APRIL 11, 2023

The best way to ensure smooth sailing is to work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience.

Marketing Automation Services 355

Marketing Automation Services Marketing Budget Paid Search Agency Service 355

Ahrefs

MAY 3, 2023

But there are two types of writers you can become (or hire): A content writer or a copywriter. What are the differences between these two crafts? Which should you learn to do or hire for your business? Let’s take a … Read more ›

Copywriting 111

Copywriting Content Business Content Marketing 111

Search Engine Journal

APRIL 18, 2022

You work hard at crafting just the right message – don't sabotage your best efforts with these common copywriting mistakes. The post 10 Copywriting Mistakes That Dilute & Weaken Your Messaging appeared first on Search Engine Journal.

Copywriting 119

Copywriting Best Practices Content Marketing Content 119

Anyword

JANUARY 4, 2023

Copywriting can be a daunting task, especially for those who are non-native English speakers. Fortunately, there are plenty of resources available to help non-native speakers become successful copywriters. From online courses and books to workshops and more, these resources will help you become a better copywriter.

Copywriting 98

Copywriting Resources Press Course 98

Anyword

OCTOBER 6, 2022

Copywriters and content writers spend hours brainstorming, writing, editing, and perfecting their work. Enter: your copywriting portfolio. Copywriting portfolios are an excellent way for freelance and established writers alike to show off all of their greatest work to potential customers and clients.

Copywriting 98

Copywriting Tips Ad Building Display 98

Onalytica B2B

APRIL 4, 2017

Leading social media marketers travelled to #SMMW17 learn about best practice in the industry. Content Marketing. Schaefer Marketing Solutions. Referral Marketing Guru. The Best D@mn Copywriter. TOP CONTENT MARKETING INFLUENCERS. The Best D@mn Copywriter. Content Marketing.

Lead Ranking 0

Lead Ranking Lead Scoring Marketing AI Marketing Management 0

ClearVoice

AUGUST 17, 2021

The theory of content marketing has been around for hundreds of years; however, its purpose and popularity have gained traction over the last decade. There still seems to be confusion about what content marketing is, as many people often confuse the difference between content writing and copywriting.

Copywriting 126

Copywriting Content Marketing Content Paid Search Agency 126

Anyword

DECEMBER 15, 2022

What is AI Copywriting? AI copywriting uses artificial intelligence (AI) to help create content by using algorithms to analyze the target audience, their interests, and other factors in order to generate copy that is tailored to the individual needs of the user. Let’s dive into which one might be right for you.

Copywriting 98

Copywriting Tools Planning Paid Search Agency 98

Anyword

SEPTEMBER 16, 2022

Freelance writers and copywriters already face quite a few roadblocks in their day-to-day careers. You have to grab the client’s attention quickly, convince them of your value, and get them excited about using your skills and knowledge to deliver the content they need. Anything that will set you apart from other pitching copywriters!

Copywriting 98

Copywriting Template Sample Work Management 98