Marketing Insider Group

APRIL 20, 2021

That’s exactly the mindset you can achieve when you prioritize consistency in content marketing. Research from Content Marketing Institute shows that B2B marketers with low-performing content rank content creation as their top challenge. Content Marketing Institute. Next comes trust.

Blast Campaigns 363

Blast Campaigns Content Marketing Planning B2B Thought Leadership 363

Marketing Insider Group

AUGUST 17, 2020

There’s a lot of confusion surrounding the cost of content marketing today. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit. What Are Your Content Goals?

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Cost Enterprise Management Content Marketing Work Management 360

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. The Pillars of Content Marketing and How They Improve Sales. Conversions.

Top of Funnel 360

Top of Funnel Paid Search Agency Lead Ranking Work Management 360

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Marketing Analytics Tools 363

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Marketing Insider Group

DECEMBER 15, 2020

Content marketing can be a highly effective way to build brand awareness. With every piece of branded content an individual sees, they become more familiar with your brand. Content can help to build your brand in several different ways. The more content you publish, the more exposure you give your brand.

Ad Building 363

Ad Building Content Marketing Branding Brand Identity 363

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. 22 Content Marketing Tools. Content Ideas.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Marketing Insider Group

SEPTEMBER 28, 2020

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. But what exactly is thought leadership content marketing ?

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Thought Leadership Enterprise Management Work Management Marketing Management 362

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. What Is a Content Marketing Strategy? Image: CMI.

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Template Marketing & Strategy Marketing Strategy Content Marketing 362

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing wins ROI.

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Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). How Much Ineffective B2B Content Is Out There? Most of it sucks.

B2B Marketing 354

B2B Marketing Content Marketing B2B Thought Leadership Planning 354

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

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Marketing Insider Group

JUNE 9, 2020

This is why always-on content marketing wins every time: each piece of content is a test. You learn every time you publish and share. According to CMI, only 9% of B2B marketers believe that their content strategy is effective. The reason is their strategy revolved around one-off content and campaigns.

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Campaigns B2B Thought Leadership Content Marketing Paid Search Agency 360

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

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Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise.

Lead Ranking 354

Lead Ranking Lead Scoring Content Marketing CMS Development 354

Marketing Insider Group

OCTOBER 18, 2021

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content.

Top of Funnel 363

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Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. What is a Content Marketing Program?

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. And it culminates in servicing and retaining existing customers to maximize profit.

Top of Funnel 348

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Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing?

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

JUNE 7, 2021

Who is the one true king of marketing? What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). It can help you convert leads and win new customers.

Content Marketing 359

Content Marketing Planning Marketing Budget Creation Allocation 359

Marketing Insider Group

DECEMBER 16, 2020

‘Tis the season to believe in the holiday spirit AND the power of content marketing. If you’re new here, content marketing is a business opportunity to reach and convert new customers. It drives measurable results through powerful story-telling that’ll hit home with your customers. A broad content spectrum.

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Paid Search Agency Content Marketing Planning Budget Programs 349

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Let the customer be the conquering hero.

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SEO Content Marketing Marketing Analytics Tools Paid Search Agency 361

Marketing Insider Group

SEPTEMBER 23, 2020

One of the most effective tactics to take your content to the next level is by studying the world’s best large company blogs. Learn what makes their content marketing strategy stand apart from that of their competitors, and you’ll have an edge over your own competition. But where should you start?

Paid Search Agency 363

Paid Search Agency Top of Funnel Content Marketing Companies 363

Marketing Insider Group

DECEMBER 13, 2021

Smart content marketers know that great content strikes a balance between fresh and original and tried-and-true. Content marketing templates help with this. They provide a solid framework that allows marketers to focus on their unique brand message and value proposition. Blog Articles. Image Source.

Template 361

Template Planning Content Marketing Work Management 361

Marketing Insider Group

MAY 26, 2020

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. They believe that taking a stand that might offend some people will drive potential customers away. What is the number one goal of content marketing?

Opinions 359

Opinions Content Marketing Lead Ranking Content 359

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

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Enterprise Management Digital Asset Management Work Management Marketing Management 343

Marketing Insider Group

NOVEMBER 30, 2020

Content marketing is a journey, and it’s not easy. Too many of the marketing professionals we know are miserable. Marketing that works! So we asked our clients to tell us what are the biggest content marketing challenge s we help them overcome. What Does the Data Say About Content Marketing Challenges?

Allocation 340

Allocation Content Marketing Ad Frequency Top of Funnel 340

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers.

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Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 340

Marketing Insider Group

OCTOBER 26, 2020

While much of this change is negative and the long-term consequences are yet to be fully understood, it has also introduced many new opportunities for businesses and marketers. Most marketers already have the experience of adapting quickly to new technologies and changing conditions. Welcome to the Digital Marketing Renaissance.

Top of Funnel 363

Top of Funnel Marketing Budget Marketing & Strategy Marketing Strategy 363

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 363

Content Marketing Lead Scoring Lead Ranking Content 363

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe. After all, it appears on a content marketing agency’s blog, right?

Content Marketing 356

Content Marketing Paid Search Agency Advertising Agencies Business 356

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing.

Content Marketing 354

Content Marketing Lead Scoring Lead Ranking Planning 354

Marketing Insider Group

AUGUST 10, 2020

If your content marketing agency wants to achieve industry-leading success in today’s environment, your strategy needs to include several essential components. Starting from scratch, I used these principles to build Marketing Insider Group into an agency whose clients number among the finest companies in the country. Impossible?

Marketing Agencies 2 362

Marketing Agencies 2 Advertising Agencies Paid Search Agency Marketing Agencies 1 362

Marketing Insider Group

MAY 10, 2021

I’m a big advocate of collaboration when it comes to content marketing. When creatives partner with sales teams to create content, magic happens. There’s nothing like sales experience to inform content with the types of questions and objections prospects raise before they decide to buy. Lead Generation and Nurturing.

Content Marketing 362

Content Marketing Content Marketing Qualified Leads Advertising Agencies 362

Marketing Insider Group

JANUARY 20, 2021

Everyone knows how important PR is for building your brand reputation and attracting new customers. Additionally, you can build a PR strategy into your existing content marketing strategy without needing more time and resources than you’re already committing. PR-focused content may come in any format. Quick Takeaways.

PR 356

PR Content Marketing Work Management Content 356

Marketing Insider Group

AUGUST 23, 2021

Google has finally made it official: Content marketing is now its number one ranking factor. If your company has dragged its feet on making content marketing the hub around which all its other marketing efforts revolve, you need to do an abrupt about-face. In other words, content marketing.

Lead Ranking 363

Lead Ranking Lead Scoring Top of Funnel Google 363

Marketing Insider Group

NOVEMBER 2, 2020

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. Only content can do that for you.

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Paid Search Agency Paid Content Search Marketing Top of Funnel 364