Marketing Insider Group

AUGUST 17, 2020

There’s a lot of confusion surrounding the cost of content marketing today. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit. What Are Your Content Goals?

Cost 360

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Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. And it culminates in servicing and retaining existing customers to maximize profit.

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Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Use a Metaphor to Illustrate How Content Drives ROI.

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Marketing Insider Group

FEBRUARY 28, 2021

After all, we’re well past the infancy of content marketing: 78% of CMOs now believe content is the future of marketing. But where do you find the smart, creative, hard-working people to make your content marketing strategy a success? Great content marketing can’t thrive on words alone.

Creativity 363

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Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing.

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Marketing Insider Group

MAY 26, 2021

We’re here today to help simplify what can be a complex process: building a successful content marketing program. In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. Source: Semrush.

Budget Programs 360

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Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.

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Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

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Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. But content marketing in the tech industry can also be quite competitive.

Enterprise Management 363

Enterprise Management Paid Search Agency Work Management Traffic 363

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways. Optimize Your Videos for Search.

Video Marketing 363

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Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. Always on marketing works.

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Marketing Insider Group

NOVEMBER 2, 2020

But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. When implemented properly, content marketing offers a higher ROI than PPC in the long-term. What Is Content Marketing? Quick Takeaways.

Paid Search Agency 364

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Marketing Insider Group

MAY 24, 2021

Content marketing has grown exponentially over the past few years. That’s because companies are finally getting the message that great content is the key to business success along the entire customer journey. A career in content marketing is now one of the hottest jobs on the planet.

Paid Search Agency 361

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Marketing Insider Group

SEPTEMBER 17, 2020

CMOs need tangible support from engaged CEOs to continue to innovate and improve upon their marketing strategy. . CEOs are interested in customer experience because it’s now a key differentiator. Thus, CMOs can no longer rely solely on conventional marketing wisdom. . Let’s talk about what CEOs expect from their marketing teams.

Marketing Agencies 2 361

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 361

Marketing Insider Group

APRIL 27, 2020

With companies shifting their marketing budgets away from physical events and inappropriate ads, the corporate blog and content marketing are becoming central elements of marketing. You know that blogging needs to be the central hub of your content marketing strategy. Let’s face it.

Cost 360

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Marketing Insider Group

JUNE 17, 2020

“How many articles should I publish to increase my traffic and leads?”. Often, it feels as if we can never quite write enough content to keep up with the “big guns” in our industry. We want to focus our content on our customers’ needs. Starting out on a shoestring content marketing budget. You can, too.

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Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts.

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Marketing Insider Group

JANUARY 27, 2020

The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads?

Startups 279

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Marketing Insider Group

MARCH 22, 2023

later, I’m here to tell you how some of those lessons can be applied directly to content marketing. So, without further ado: 6 content marketing lessons I learned from watching 90s TV. Quick Takeaways Content marketing is always evolving. The content marketing lesson: Keep trying.

Content Marketing 252

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Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. How Content Marketing is Changing. Keeping a consistent weekly publishing schedule.

eCommerce 246

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Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. Top 2021 Marketing Conferences You Won’t Want to Miss. Adobe Marketing Summit.

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Conference Advertising Agencies Peer-to-peer B2B Marketing 72

Marketing Insider Group

FEBRUARY 17, 2021

If you’re only publishing static words on your website and expecting visitors to consume your content, it may be time to rethink your strategy. To get your audience to engage with your brand the way you want them to, you need to go above and beyond traditional content marketing techniques. Publish it on your blog.

Marketing Agencies 2 363

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Marketing Insider Group

SEPTEMBER 7, 2021

Creative agencies take a more holistic approach to brand strategy than traditional agencies. Creative agencies cover a wide range of specialty areas including content, marketing, advertising, and design. One of the most valuable benefits of a creative agency is a fresh perspective. Quick Takeaways.

Advertising Agencies 347

Advertising Agencies Paid Search Agency Ad Agencies Creativity 347

Marketing Insider Group

MARCH 4, 2020

Major ad agencies still control the purse strings for these enterprises’ ad spend. Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. A centralized content team can help overcome challenges.

Enterprise Management 261

Enterprise Management Paid Search Agency Examples Advertising Agencies 261

Marketing Insider Group

NOVEMBER 4, 2019

Major ad agencies still control the purse strings for these enterprises’ ad spend. Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. A centralized content team can help overcome challenges.

Enterprise Management 229

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 229

Marketing Insider Group

FEBRUARY 1, 2021

To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. Quick Takeaways: Customer experience is a leading priority for modern businesses. The Shift to Customer-Centric Marketing. Trace Customer Touch points.

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Buyer Intent Intent Work Management Marketing Management 363

Marketing Insider Group

MARCH 20, 2023

When it comes to generating traffic, you have two main options: paid search and organic search marketing. This article of ours on the Top Content Marketing Trends in 2023 ranks on page 1. If you take the latter route, you’ll know exactly where your niche is and you can start publishing content that’s designed to rank.

Paid Search Agency 341

Paid Search Agency Paid Content Search Marketing Lead Scoring 341

Marketing Insider Group

JANUARY 31, 2022

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. Here’s why: Your content strategy is what makes your brand visible on search engines. A content strategy is a holistic approach to delivering information to customers.

Top of Funnel 353

Top of Funnel Examples Marketing & Strategy Paid Search Agency 353

Marketing Insider Group

SEPTEMBER 1, 2020

It’s something that content marketers should keep front and center in their toolbox. It’s also something content marketers should take good notice of. Otherwise, they wouldn’t be among your target customers. Through your content, show your audience how they can turn their own lemons into lemonade.

Storytelling 363

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Marketing Insider Group

FEBRUARY 16, 2021

If you’re like most content marketers, you want to get the maximum value out of every blog post you create. Evergreen content is a collection of content that is relevant to your target audience for years to come. In other words, evergreen content is timeless. Answer Perennial Customer Questions.

Marketing Agencies 2 356

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Marketing Insider Group

NOVEMBER 8, 2021

Hiring a digital marketing service will give you a fresh new perspective from professionals who have the experience and expertise to help you understand why your content isn’t performing. Once that’s figured out, they can help you develop a customized strategy that will work for your specific brand.

Work Management 363

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Marketing Insider Group

FEBRUARY 10, 2021

It plays a huge role in converting leads into paying customers. How do you say everything needed to win customers almost instantly? You can do it through your online content. Quick Takeaways : Your value proposition is the unique value you promise to deliver to customers. What benefits do you offer customers?

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Marketing Insider Group

APRIL 24, 2023

Vary Your Content Types for Specific SEO Strategy Goals It can be both a benefit and a detriment to get a good flow going when it comes to content. You definitely want quality content publishing at a good pace, but you need to have the right strategy in place to ensure it’s accomplishing the right goals.

SEO 341

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Marketing Insider Group

MARCH 10, 2020

So, the best way to populate your blog with content when you’re focused on core business tasks is to outsource to a blog writing service. Publishing to a blog regularly is an effective marketing method that offers many advantages for new startups. Gather Customer Ideas and Feedback. Key Takeaways. Image source: [link].

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Marketing Insider Group

MARCH 30, 2020

While it may seem counter-intuitive, when you take an approach that puts the customer’s needs in the driver’s seat, and you’ll be on the fast track to marketing success. How do you show your customers that you care about their needs? Post Content that Position You as a Valuable Virtual Consultant.

B2B Sales 270

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 270

Marketing Insider Group

SEPTEMBER 25, 2020

To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task. Taking the time and effort to learn how to create high-authority content is worth the effort.

Thought Leadership 257

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 257

Marketing Insider Group

JUNE 23, 2020

It’s important to pay attention to how the IoT is changing marketing, particularly in areas like content marketing. The Internet of Things and Marketing. As we collect more data about our customers and their behaviors, it means we can learn how to create better products and services to meet their needs.

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