Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 274

Marketing Budget Work Management Marketing Management Marketing Budget Creation 274

Marketing Insider Group

AUGUST 10, 2020

If your content marketing agency wants to achieve industry-leading success in today’s environment, your strategy needs to include several essential components. Starting from scratch, I used these principles to build Marketing Insider Group into an agency whose clients number among the finest companies in the country. Impossible?

Marketing Agencies 2 362

Marketing Agencies 2 Advertising Agencies Paid Search Agency Marketing Agencies 1 362

Webbiquity

MAY 2, 2017

Use the tool provided by KnowEm which will give you a percentage rating and you’ll find out how well optimized your content is.” Content Marketing Management Tools. 1) DivvyHQ. Sample review: “Need software to manage your editorial calendar, check out divvyhq.” ” — RazorSocial (World).

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Why You Need to Understand Marketing Influencers. Image Source. Brian Dean.

Content Marketing 235

Content Marketing CMS Development Planning Marketing Automation Services 235

Marketing Insider Group

JANUARY 14, 2021

Content marketing software company DivvyHQ doesn’t beat around the bush with a vertical-focused, campaign landing page that appeals directly to their target audience. This will guide you when it comes to putting what you have learned into practice.

Landing Pages 350

Landing Pages Optimization B2B Click Rate 350

Marketing Insider Group

JANUARY 25, 2023

Every company is marketing with content, but not every company is doing content marketing. The difference between the 2 is often just straight up bad content. But what is the cost of all this bad content? According to eConsultancy , bad content costs B2B companies $50 billion.

Cost 220

Cost Content Marketing Content Paid Search Agency 220

Marketing Insider Group

DECEMBER 28, 2020

Content Marketing Software. The last category is content marketing software. Content marketing is one of the most critical elements of any marketing plan. All the other tools we’ve discussed involve content. But how do you keep content production moving and executable at scale?

Enterprise Management 363

Enterprise Management Marketing Automation Services Work Management Marketing AI 363

Marketing Insider Group

APRIL 3, 2023

Through our version of the Skyscraper technique and an engaging, personalized tone, DivvyHQ achieved: 450% increase in organic traffic Several hundred email subscribers 2.4x Here’s how you can start using the Skyscraper Technique in 3 easy steps.

Lead Ranking 293

Lead Ranking Lead Scoring Cost Per Click High Quality Lead 293

Marketing Insider Group

AUGUST 13, 2020

As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. If we’re going to be content marketing experts, we’ve got to walk the walk. To achieve high organic rankings, you must commit to content marketing and writing customer-centric content.

Traffic 344

Traffic Cost Per Click Organization Lead Ranking 344

Marketing Insider Group

AUGUST 30, 2021

When you understand what content marketing really is , you know that means sticking to a publishing schedule. That’s why an actionable content calendar can transform the way you’re able to develop, find, and publish content consistently. Ready to change your entire content marketing experience?

Template 363

Template Top of Funnel Enterprise Management Work Management 363

Marketing Insider Group

NOVEMBER 16, 2020

With today’s mostly-virtual environment, it can feel nearly impossible to manage what to create, who is creating it, who edits, and where to publish content. That’s why we use DivvyHQ’s content calendar and collaboration platform. MarTech Tools Plus Content Marketing: The Perfect Pair for Increasing Sales.

Marketing AI 362

Marketing AI A/B testing Tools Lead Scoring 362

Marketing Insider Group

JULY 13, 2020

Content marketing produces three times more leads than paid search. DivvyHQ’s Content Planning Blog. But you still have work to do to convince a lead your brand is right for them. Not only is blogging going to bring in better leads, but it’s also going to generate more of them. Brand trust and thought leadership.

Paid Content 360

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 360

DivvyHQ

NOVEMBER 2, 2022

If you're looking to scale your content marketing efforts, there's a variety of things to consider. Check out our latest post from DivvyHQ co-founder, Brody Dorland, that is sure to get you thinking bigger. It's not like you can just throw more people at it and call it good. And that's not all.

Content Marketing 105

Content Marketing Paid Search Agency Content Analysis 105

Marketing Insider Group

MARCH 20, 2023

This article of ours on the Top Content Marketing Trends in 2023 ranks on page 1. Image Source: Conductor This can be done only by using tools like SEMrush, or you can work with a content marketing agency to conduct research for you. This way, you can make sure you’re keeping up with content.

Paid Search Agency 341

Paid Search Agency Paid Content Search Marketing Lead Scoring 341

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Competitive Intelligence and Benchmarking Tools.

Marketing Analytics Tools 213

Marketing Analytics Tools Class Budget Programs Analytics 213

Marketing Insider Group

APRIL 22, 2021

Use the data to create personalized website experiences and reach your leads with more effective content. Content marketing is the best tool startups have for reaching targeted audiences and building brand awareness. AnswerThePublic can help you churn out hundreds of content ideas. AnswerThePublic. Optimizely.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

DivvyHQ

JULY 14, 2022

But is using memes in content marketing a good idea? Here's more from DivvyHQ co-founder, Brody Dorland. They are part of the 21st century’s language. They add humor to the conversation and sometimes even have some nuggets of wisdom. It all depends on how you use them and if it aligns with your brand voice.

Content Marketing 96

Content Marketing Content Social Media Marketing & Strategy 96

Marketing Insider Group

SEPTEMBER 21, 2020

Because it’s so universal, everyone in website maintenance and content marketing knows how to use it. And if you need a tool to help you, check out DivvyHQ. This is the tool we use to manage the one we use to manage all our client’s content. You can easily customize your blog with plug-ins and themes.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

DivvyHQ

AUGUST 30, 2023

While we’ve invested a great deal of blood, sweat, and tears over the last 12 years to make DivvyHQ the best content operations platform, we recognize it isn’t for everyone. If you’re curious about our platform but not sure if it’s right for you, we get it.

Content Marketing 86

Content Marketing Planning Content Enterprise Management 86

Marketing Insider Group

FEBRUARY 3, 2022

An effective marketing strategy considers digital marketing tactics such as content marketing, social media marketing, search marketing, as well as offline marketing activities such as events. Marketing Strategy and the 4 Ps. DivvyHQ is our content planning and calendar tool.

Paid Content 268

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 268

DivvyHQ

JULY 11, 2022

Here's more from DivvyHQ co-founder Brock Stechman. And has it been updated since the pandemic? Spoiler alert: things have changed. The latest data is telling us that we may need to rethink what, where, and how we're doing things on social.

Social Media 120

Social Media Media Marketing & Strategy Content 120

DivvyHQ

JANUARY 25, 2022

But one of the best avenues for this, and a great way to ensure your content strategy is fresh for the new year, is by keeping up on the latest content marketing how-to videos. Check out our list of the top 12 content marketing how-to vids for 2022. Strapped for time? We scoured the web for you!

Video Marketing 140

Video Marketing Content Marketing Planning Content 140

Marketing Insider Group

JULY 17, 2023

These types of CTAs might be used in a preview or excerpt of a blog post : “Read the Full Story” “Learn More About Our Process” “Discover the Benefits” “See How It Works” “Read More” or “Learn More” CTAs should always link to high quality, useful content.

Conversion 246

Conversion Lead Scoring Lead Ranking Barriers 246

DivvyHQ

MAY 23, 2022

Here's a compilation from the content nerds here at DivvyHQ. To make this process as effective as possible, it doesn't hurt to have some guidelines and best practices infused in your brain.

Creativity 103

Creativity Guidelines Practices Process 103

DivvyHQ

JUNE 1, 2023

Overwhelmed by managing your content inventory? Unlock the secrets to a well-organized content library and discover content gaps with DivvyHQ's powerful software. From organizing and filtering to in-depth analytics, our content inventory features have you covered.

Tools 98

Tools Marketing Management Content Software 98

DivvyHQ

JUNE 23, 2020

In B2B content marketing, your content arsenal should be filled with many different types of content. Interactive eBooks, in particular, can be very valuable for attracting an audience and nurturing leads, so here are 8 amazing examples to get you inspired.

Interactive Marketing 143

Interactive Marketing Examples B2B Marketing Content Marketing 143

DivvyHQ

AUGUST 1, 2022

There are benefits to understanding the difference, especially when it comes to organizing content, doing content audits, and delving into personalization. Learn more in today's post from Brock Stechman, DivvyHQ Co-Founder.

Content 99

Content Enterprise Management Organization Personalization 99

DivvyHQ

NOVEMBER 5, 2020

Content marketing requires more than just a strategic approach and some creative resources. Here are some ways in which big data can be used to improve your content marketing. Your strategy should be backed and evolved with data, both big and small.

Content Marketing 134

Content Marketing Content Marketing & Strategy Creativity 134

DivvyHQ

MAY 10, 2023

Check out this article to find out the 10 essential features your content calendar must have! From easy-to-use views and filtering capabilities to automated tasks and integrations, DivvyHQ is the only way to operate.

Features 95

Features Content Automation Organization 95

DivvyHQ

NOVEMBER 17, 2021

For those enterprises that want to execute this practice, ABM needs to integrate with all your other efforts, including content. In this guide, we’re providing you with everything you need to know about content marketing for ABM.

Account Based Marketing 130

Account Based Marketing ABM Top of Funnel Content Marketing 130

DivvyHQ

FEBRUARY 11, 2021

Content marketing teams are well aware of the need for software to manage their day-to-day operations, but the pandemic made having the right technology even more urgent, as teams began to work remotely. Check out our list of 6 indispensable tools that no content marketing team should be without.

Marketing Automation Services 124

Marketing Automation Services Work Management Marketing Management Tools 124

DivvyHQ

OCTOBER 28, 2022

Content marketers love words, so they're usually avid readers. But which content marketing books are must reads these days? Here's a fresh list of our top 8 books that can influence your content strategy, content operations, and every other aspect of content marketing. Happy reading!

Content Marketing 128

Content Marketing Planning Content Marketing & Strategy 128

DivvyHQ

JANUARY 26, 2023

With a combination of video asset management and DivvyHQ, you'll have a much easier time dealing with a beefy video production effort. The more videos you have on deck, the more likely your production process is quite chaotic. But everything gets easier when you have the right tools to streamline your operations.

Digital Asset Management 88

Digital Asset Management Marketing Management Video Marketing Marketing Mix 88

DivvyHQ

MAY 17, 2024

Back in 2011, we created our first "Killer Web Copy Template", which has become one of our most popular free resources for content managers at DivvyHQ. Now, we’ve refreshed and updated this asset to ensure it aligns with what works in the 2024 digital environment. Here's more.

Template 78

Template Work Management Resources Content 78

DivvyHQ

JULY 8, 2022

What is content benchmarking? And why should you be making it a regular part of your content marketing reporting? We're answering these questions and providing practical guidance on specific techniques and tools in today's post. Let's go!

Advertising Benchmark 124

Advertising Benchmark Marketing Report Content Marketing Content 124

DivvyHQ

JANUARY 31, 2023

Think about your 2023 marketing goals. Does one of them revolve around differentiating your brand in your market? Content marketing is a great way to do this, and Grace Lau, Director of Growth Content at Dialpad, has delivered 5 original strategies to help you get started.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Content Marketing Planning 124

DivvyHQ

FEBRUARY 2, 2022

Here's how to execute a multi-channel content marketing approach from Ahmad Benguesmia, founder of Bengu. Today, consumers browse through multiple channels and touch multiple platforms while interacting with brands. If you're not on their preferred platform waiting for your customers when they get there, then your competitors will be.

Multi-Channel 135

Multi-Channel Advertising Channels Organization Content Marketing 135