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All The Digital Marketing Tools You Need To Get The Job Done

Marketing Insider Group

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. This wealth of choice is great news for marketers, but it can also be quite overwhelming. The best digital marketing tools we use: DivvyHQ.

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AI and Content Marketing: A Love Story or Disaster Waiting to Happen? [Webinar Recap]

Marketing Insider Group

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

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Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Use a Metaphor to Illustrate How Content Drives ROI.

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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. No problem.

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What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

MarTech is the combination of marketing and technology. It’s a broad category of tools that leverage technology to help organizations meet their goals and gain efficiencies. These platforms enable better content workflows, simplify campaigns, collect and analyze data, and automate certain tasks. Content Marketing Software.

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How Using the Right MarTech Tools Can Help Drive Sales

Marketing Insider Group

Retargeting isn’t new in marketing. It’s just become much more efficient with technology. In most cases, these tools allow you to schedule, monitor, and measure engagement with your content on various social media websites. The scheduling part isn’t new or something that leads to more sales—it really just increases efficiency.

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DivvyHQ vs. Contently: Comparing Content Marketing Platforms

DivvyHQ

For your enterprise content team to consistently create and publish content across multiple channels, you’re going to need the support of technology. With the right platform, you can be more organized, productive and efficient. Today, we’re focusing in on the comparison between DivvyHQ vs. Contently.