Marketing Insider Group

NOVEMBER 13, 2019

So you thought content marketing was all about the content? If you’re focusing your content marketing strategy on the subjects you’ll be covering and the different content formats you plan to create, you’re missing a trick. There’s no single recipe for good content marketing. Quick Takeaways.

Top of Funnel 273

Top of Funnel Content Marketing Planning Content 273

KoMarketing Associates

JANUARY 16, 2018

It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for. The History of Content Marketing. Source: The History of Content Marketing.

Marketing & Strategy 249

Marketing & Strategy Marketing Strategy B2B Marketing Content Marketing 249

KoMarketing Associates

JUNE 10, 2020

What are the best content formats to use for online communications? As B2B content marketers constantly review and optimize their work, this question becomes ever more pressing as engagement rates drop and marketing budgets have to be justified. Visual content is also an ideal product of content repurposing.

B2B Marketing 295

B2B Marketing Examples Content Marketing B2B 295

KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? Is it leads? Determine your KPIs. Gather the data.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

Biznology

JUNE 21, 2018

Alternatively, there’s nothing worse than company that’s tone-deaf online and makes inappropriate comments online. The post Online marketing 101: matching tone, style, and content appeared first on Biznology. Remember: when in doubt, stick to what you know best. It’ll serve you well in the long run.

Online Marketing 187

Online Marketing Content Paid Search Agency Marketing & Strategy 187

KoMarketing Associates

FEBRUARY 20, 2018

If you visit the About Us page on our website, you will notice text on the left-hand side that reads, “ Our Mission: Deliver strategic online marketing programs tailored to maximize results.” We frequently refer back to this document as we get the online marketing program launched. Gather Buyer Personas and Data.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

MAY 3, 2022

One reason why content marketing continues to be so crucial to B2B success? When done well, content marketing allows prospects to guide their own journey by exploring topics and resources that matter to them. . What Is B2B Content Marketing? Importance of Tracking Content Marketing Metrics for B2B Marketers.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

DECEMBER 22, 2016

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Let’s have a look: What Is Content Marketing Development?

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

Tomorrow People

MARCH 13, 2018

Because it’s not something separate to other channels any more; it’s the core of any successful content marketing strategy. Share your content marketing findings early. Your content marketing agency can take these results and run with them. How well do you engage your audience with the right content?

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

SendX

APRIL 22, 2021

Source : Vlada Karpovich Traditional marketing is far from your only option in the modern world. These days, if your company isn’t using content marketing as your main strategy, then you’re already behind the times. Email content marketing is considered one of the most effective online marketing strategies for businesses.

Email Marketing 221

Email Marketing Content Marketing Marketing & Strategy Content 221

KoMarketing Associates

APRIL 12, 2018

But how can content marketing teams shift to a more agile approach – and achieve agile success? Agile content marketing is all about creating content smarter. The hallmark of a successful agile program is that your team is able to produce high-quality content that delivers results more effectively and efficiently.

Planning 204

Planning B2B Marketing Marketing & Strategy Marketing Strategy 204

Marketing Insider Group

JANUARY 20, 2020

However, not all healthcare organizations are excelling at content marketing or convinced of its importance. Many hospitals are still spending the bulk of their marketing budget on traditional marketing channels, and while digital spend is increasing , it’s more commonly spent on ads rather than content.

Effectiveness 182

Effectiveness Content Marketing Planning Marketing Budget 182

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics B2B Marketing 206

Biznology

MAY 14, 2018

As you’ve no doubt guessed, I’m a huge fan of content marketing. But unless you’re a content marketing “fanboy” who’s blind to reality, you have to recognize the practice’s limitations. Those limitations were real even before content marketing’s ubiquity created a whole new set of problems.

Content Marketing 171

Content Marketing Content Link Building Paid Search Agency 171

KoMarketing Associates

AUGUST 5, 2020

Content marketing is a tactic used across industries to create awareness and educate audiences, but many organizations are still figuring out how to truly measure success. As any marketer will tell you, the time and resources required to drive success with content marketing are significant. Lead Generation.

Lead Ranking 185

Lead Ranking Top of Funnel Budget Programs Marketing Analytics Tools 185

KoMarketing Associates

JUNE 7, 2018

Below are some of the issues that come with up with content that is too narrow, as well as tools, tips, and resources to breath fresh air into your topics: How Knowledge Bias Affects Content Marketing Efforts. To get past the curse of knowledge, we as marketers must think beyond the industry we are in as we know it.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Tomorrow People

APRIL 10, 2018

A content marketing strategy is dead in the water if it can’t deliver significant sales-ready leads. How good is your content strategy? Going micro with content marketing. Today’s marketers have to provide significant amounts of content in order to pull prospects in and keep them engaged.

Lead Scoring 176

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 176

KoMarketing Associates

JANUARY 28, 2020

B2B software and technology marketers need to make sure their brand’s products or services are visible online – and this all begins with a strong content marketing strategy. Content marketing opens the door for beginning conversations on a granular level. Target Specific Segments of the Audience.

Marketing Automation Services 162

Marketing Automation Services Software B2B Marketing Content Marketing 162

Search Engine Journal

AUGUST 27, 2021

Want to know more about internet marketing or online marketing? The post What is Internet Marketing? Your Guide to Today’s Online Marketing appeared first on Search Engine Journal. See how it can help your business or brand drive traffic, leads, and sales.

Internet Marketing 139

Internet Marketing Online Marketing Marketing Traffic 139

KoMarketing Associates

JUNE 5, 2018

Long-form content is essentially the technique of developing articles and blog posts in excess of 1,000 words. This type of content marketing initiative can be important for SEO because long-form content typically generates a higher number of page views, inbound links, and social media shares. Strategic Keyword Targets.

B2B Marketing 197

B2B Marketing Content Marketing Lead Ranking Lead Scoring 197

Biznology

JUNE 11, 2018

The post Your content marketing must sell solutions, not stuff appeared first on Biznology. They’ll buy the stuff, just like in the old days, but only after you’ve proven it’s the solution they’re looking for. Like this post? Sign up for our emails here.

Top of Funnel 179

Top of Funnel Content Marketing Case Studies Case Study 179

KoMarketing Associates

JULY 17, 2018

As a content marketer, it’s very common to be pulled in many directions, having to wear multiple hats at once. While the ability to react to current trends and evolving buyer demands is just part of the job, reactionary behavior should not define your content strategy. Step 3: Build Out Topics for Pillar and Supporting Content.

Top of Funnel 161

Top of Funnel Campaigns Paid Search Agency Content Marketing 161

Marketing Insider Group

APRIL 22, 2020

Creating a content marketing mission statement can help to keep you on track. The overlap between the needs of your audience and the needs of your business is where content marketing can work its magic. Creating a Content Marketing Mission Statement. Source: [link]. Do everything better.

Planning 363

Planning Paid Search Agency Marketing & Strategy Television marketing 363

KoMarketing Associates

JULY 28, 2020

Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool. With this in mind, here are some things to consider as you develop your content marketing proposal: Executive Summary and Goals.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.

SEO 179

SEO B2B Marketing SME Planning 179

Tomorrow People

NOVEMBER 16, 2018

“ If you're serious about your content marketing strategy, you have to realize you're writing for an ever-changing audience , says Jaime Bailey, Vice President of Marketing at VHT. That means content that is not only well sourced, but displays a deep technical understanding on a specific topic.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

KoMarketing Associates

DECEMBER 19, 2017

At KoMarketing, it’s been a successful year and I’ve once again seen the content marketing team grow in terms of size and ability. Working closely with our clients, we were able to overcome a number of common content marketing challenges on our way to improved website performance. Difficulty Showing Value.

B2B Marketing 177

B2B Marketing Content Marketing Lead Scoring Lead Ranking 177

KoMarketing Associates

DECEMBER 17, 2019

This section may seem self-explanatory given the title of the post, but 24 percent of marketing teams don’t take a strategic approach to content marketing. 69% of the “most successful” content marketers have a documented strategy in place. Source: Content Marketing Institute. Source: Ascend2.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

KoMarketing Associates

FEBRUARY 21, 2018

Adding visuals to your content marketing strategy must become a priority but like anything else, it needs to be done strategically. Use your data, evaluate the landscape, and start building the content that’s right for your business. Go Make Awesome Things. The average person spends 32 minutes per day scrolling on Instagram.

Video Marketing 168

Video Marketing Content Marketing Paid Search Agency Content 168

Webbiquity

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

KoMarketing Associates

FEBRUARY 4, 2020

Content marketers always need to keep up with trends by constantly revising and refreshing their content to reach the ideal audiences. Research by CMI on B2B content marketing trends shows that a majority of businesses (58%) rate their content marketing efforts as only “moderately” successful.

eCommerce 157

eCommerce Enterprise Management B2B Marketing Work Management 157

KoMarketing Associates

JULY 26, 2018

There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Here are a few hacks to help you start seeing better outcomes from your content marketing : 1. Know Your Audiences.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

Stevens & Tate

FEBRUARY 15, 2022

People would use blogs as a sort of online diary that was public to friends and family. However, as online marketing evolved over the years, it became apparent that the blog held immense value as a content marketing tool. One of the best ways to do that is by regularly publishing high-quality blog content.

Online Marketing 100

Online Marketing Planning Lead Scoring Lead Ranking 100

KoMarketing Associates

MAY 19, 2020

According to a recent HIMSS and Content Marketing Institute (CMI) survey , “ While about one-third of HIT programs have what is considered a mature or sophisticated content marketing program, 36% of programs are just in the early stages and do not yet have a content marketing strategy, process and measurement plan.”

Paid Search Agency 156

Paid Search Agency Research Planning Content Marketing 156

KoMarketing Associates

FEBRUARY 18, 2020

SaaS companies face unique challenges when it comes to content marketing strategy. What other tips do you have for creating a successful SaaS content marketing strategy? Though customer retention is critical across industries, SaaS depends on the recurring revenue of active users. Final Thoughts.

Paid Search Agency 157

Paid Search Agency Marketing Management Companies Content Marketing 157

KoMarketing Associates

DECEMBER 22, 2016

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Let’s have a look: What Is Content Marketing Development?

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Content 120

Webbiquity

JULY 23, 2020

Content Marketing Stats. Content matters. 72% of online marketers say content creation is their most effective SEO tactic. Content writing is the most outsourced marketing activity (looking for B2B content marketing help ?). Organic results still dominate. Ecommerce Stats.

Stats 336

Stats Internet Marketing CTR Click Rate 336