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How one tech company is doing marketing without cookies

Martech

Elaine Szu, the company’s Vice President of Global Marketing, says that even with more than a year of planning, there were still things that surprised them. You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. Google Analytics.

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How SaaS Chief Marketing Officers Can Develop a Strong CMO Strategy

accelerate agency

The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. At its basic level, the role of the CMO is to define its company’s strategic direction. This CMO is most likely found in multi-brand firms and those that offer B2B services.

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article thumbnail

How SaaS Chief Marketing Officers Can Develop a Strong CMO Strategy

accelerate agency

The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. At its basic level, the role of the CMO is to define its company’s strategic direction. This CMO is most likely found in multi-brand firms and those that offer B2B services.

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How SaaS Chief Marketing Officers Can Develop a Strong CMO Strategy

accelerate agency

The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . Digital marketing leads the charge in what is deemed desirable content for a go-to-market (GTM) strategy, and content marketing solutions have become a sine qua non of internet-age marketing. .