ConvertKit

JULY 19, 2021

Our top four takeaways from this season cover everything from marketing strategy to opt-in forms and what Apple’s privacy changes mean for measuring sender success. 04:00] Stop focusing so much on open rates and prioritize other metrics such as clicks and purchases. Last season, we defined the ABCs of deliverability.

Deliverability 105

Deliverability Privacy Open Rate Opt-out 105

BuzzSumo

MAY 30, 2019

You create content online, like a blog article for example. Your social media people share it on Facebook and Twitter. says the content manager — and so it goes. Why Doesn’t Your Onsite Content Blow Up on Social Media? These different audiences interact with content in different ways. A few people like it.

Social Media 110

Social Media Blast Campaigns Media Landing Pages 110

ViewPoint

JULY 26, 2018

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. WHY IT MATTERS: “While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener.”. __.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

illumin

DECEMBER 13, 2023

By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button. Open rate Open rate is another critical and popular metric among marketers.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

ConvertKit

JANUARY 18, 2022

An opt-in confirmation email with a crystal clear CTA? 03:42] – Ben Rector’s killer opt-in confirmation email. [07:13] 15:28] – “Here are the three main things that are super important with a newsletter: being consistent all the time in your timing, the layout, and the content quality.” ~ @alyssa_dulin. [36:07]

Examples 78

Examples Deliverability Opt-out Opt-in 78

Webbiquity

OCTOBER 29, 2019

It can help you promote specific products or services, announce new launches, or showcase valuable content. You can rent or purchase lists, but if you have built the list of recipients using opt-ins or you follow a permission marketing strategy, the audience targeting is even better. Guest post by Igor Zagradanin. Better metrics.

Marketing Automation Services 192

Marketing Automation Services Marketing Management Budget Programs Marketing AI 192

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. But they also have their pros and cons. In this post, we’ll share important insights into email and social media marketing. This is a 138.2% jump from 2015 , when only 2.08 As stated earlier, 4.95

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Use this table of contents to navigate which section most interests you: 12 Reasons Why Emails Go to Spam. Globally, email has an inbox placement rate of about 83% , which is OK.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. These leads are ready for you to curate content for them on a regular basis. However, this doesn’t mean that you should just link to a couple blog posts, include a CTA for gated content and call it a day. How regularly?

Newsletter 96

Newsletter Email Marketing Marketing & Strategy Marketing Strategy 96

Mailmunch

JUNE 9, 2021

I was scrolling through Twitter the other day and came across a tweet saying, “Email marketing is dead.” 40% of B2B marketers claim that email newsletters are the most critical tactic in their content marketing strategy. 40% of B2B marketers claim that email newsletters are the most critical tactic in their content marketing strategy.

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

ConvertKit

AUGUST 4, 2021

A welcome email lands in your new subscriber’s inbox anywhere from mere seconds up to one day after subscribing through your form or landing page (or confirming a subscription if you use double opt-in ). It warms subscribers up for all your future content. It’s no surprise welcome emails have the highest open rate of all emails: 53.3%

Examples 145

Examples Newsletter Template Landing Pages 145

ConvertKit

JULY 6, 2021

For anyone using the Mail app to view their emails, all open tracking pixels will be automatically loaded , causing open rates to become even more inaccurate and unreliable. Privacy is paramount, and we aren’t advocating that senders are entitled to a recipient’s open data. List cleaning is still critical. Pullquote. (27:10)

Deliverability 45

Deliverability Privacy Privacy Protection Open Rate 45

ConvertKit

FEBRUARY 16, 2021

How can I create the right content for my niche audience? The resource she already had was an audience of 9,000 developers who followed her on Twitter. Monica also knew there was another challenge developers face when it comes to blogging: they think they needed a massive Twitter following to see success. “Niche down.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In fact, 82% of marketers have reported an increase in open rates through mail personalization. Email segmentation can drastically improve the effectiveness of your email marketing campaigns.

Segmentation 144

Segmentation Enterprise Management Tips Work Management 144

Martech Advisor

OCTOBER 31, 2019

93% of B2B marketers use email to distribute content, according to Content Marketing Institute. The success of an email marketing campaign is measured by its deliverability and the subsequent metrics such as the open rate, click-through rate (CTR), and conversion rate. Keep Your Email List Clean.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

ClickZ

JULY 12, 2023

In this case study we learn from Ana Mourao, Global Customer Journey, at Stanley Black & Decker about the impact of CDP implementation on segmenting data, leveraging customer attributes and behaviors, and enabling dynamic customization of email content. Implementing a CDP also necessitated establishing robust data governance processes.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. You’ve been told that great content is the key to differentiating your brand. B2B Content Promotion vs. Content Shock. There’s a sad truth that every content marketer has to realize sooner or later.

Paid Content 52

Paid Content Promotion B2B Content 52

SmartBug Media

JANUARY 23, 2023

So, the higher rate at which you collect subscribers leads to higher business revenue. Although SMS lists tend to be smaller, they’re very important because SMS messages have a 98 percent open rate. This is all well and good, but you also need to know each one of your marketing campaigns works as revenue leverage.

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

Roketto

APRIL 3, 2018

Did you know that 33% of email recipients open emails based on the subject line alone? If you are able to personalize the subject line, that can help increase the open rate by 22.2%. Once the two emails have gone out, you’ll be able to tell which one is more engaging by email open and click-through rates.

Newsletter 93

Newsletter Email Marketing Practices Best Practices 93

Optinmonster

DECEMBER 28, 2023

Reaching New Audiences Cross-promotion opens doors to new audiences. OptinMonster collaborates with partner brands to co-create a series of posts, and our combined audiences doubled our usual reach, bringing fresh eyes to both our content. Building relationships with other businesses. But first, you have to start.

Promotion 87

Promotion Cross-Selling Bundling Advertising Agencies 87

TaylorMadeIn KEW

MAY 27, 2018

25 th May has now come and gone, and in the run-up to GDPR implementation we’ve all been bombarded with opt-ins/opt-outs and updated privacy policies from every company who might hold our personal data. We’ve all talked about our content in the context of relevance to our customers for some time. Photo by Caju Gomes on Unsplash.

B2B Marketing 69

B2B Marketing Personalization B2B Paid Search Agency 69

Optinmonster

AUGUST 1, 2022

This trains them to open your emails, which is exactly what you want! Because you show up in their inbox consistently with valuable content, your target audience will see you as reliable and knowledgeable in your field. Doing this can improve your conversion rates. Step 1: Write Your Course Content. Let’s get started.

Course 84

Course Sales Qualified Leads Generation Lead 84

Adobe Experience Cloud Blog

DECEMBER 12, 2016

These days, personalization is KING, generating higher transaction rates, open rates, and click-through rates, which means that customizing the content for each and every recipient is absolutely critical to getting—and keeping—their attention. They automatically scroll to a new set of content as time passes.

B2B Thought Leadership 48

B2B Thought Leadership Marketing Automation Services Click Rate Thought Leadership 48

Roketto

APRIL 3, 2018

Did you know that 33% of email recipients open emails based on the subject line alone? If you are able to personalize the subject line, that can help increase the open rate by 22.2%. Once the two emails have gone out, you’ll be able to tell which one is more engaging by email open and click-through rates.

Newsletter 64

Newsletter Email Marketing Practices Best Practices 64

SmartBug Media

MAY 15, 2020

There are many factors that contribute to a solid local SEO strategy including local business listings, social media platform listings, geographic keyword content, and more. Blogging is a great way to share important content and keywords, as well as draw people to your website. Search Engine Optimization. Blog, blog, blog.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Scoop.it

SEPTEMBER 7, 2021

The key is using it in combination with social media marketing channels, such as Facebook and Twitter. It will also help you opt for a service that aligns with your requirements and business size. . It also results in building more social exposure since you’re now curating content on multiple platforms simultaneously. .

Social Media 78

Social Media Email Marketing Social Marketing Marketing Strategy 78

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Litmus

MARCH 5, 2020

Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. Episode Transcript.

Privacy 72

Privacy Email Marketing Marketing Automation Services Stats 72

PathFactory

JANUARY 3, 2019

The panel included Mimi Rosenheim (Director of Web Marketing at Demandbase), Tyler Lessard (VP of Marketing at Vidyard), Dave Gerhardt (Director of Marketing at Drift), and Mark Bornstein (VP of Content Marketing at ON24), and was moderated by our VP of Marketing, Elle Woulfe. Content syndication. Q2 2018: GDPR Wars. And it worked.

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

Adobe Experience Cloud Blog

JUNE 24, 2016

Mobile marketing is special in that it requires your audience to opt-in and is therefore a great way to communicate with highly engaged buyers. While your approach to mobile marketing may change over time, the reason for doing it remains the same: to delight, engage, and sell! Mobile Messaging. Talk about access!

Mobile Marketing 94

Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

distribion

APRIL 12, 2017

Your Distributed Marketing Platform will quickly evaluate if your email is being delivered, opened and engaged with. The quickest way to build an unsubscribe list is by sending email content to disinterested readers. Review click-through-rates and open rates to track engagement. Monitor hard and soft bounce spikes.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

The Effective Marketer

JANUARY 13, 2011

Content personalization is not an easy task but according to the research it will likely give you a 38% better open rate and 86% greater click-through rate than non-personalized email messages. In their research they also classify companies according to their results in email marketing usage. The lesson?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

SendX

JUNE 24, 2020

To back up this claim, listed below are 100 marketing statistics that will help you make a thoroughly well-researched decision on opting for email marketing. 58% of consumers open their email first thing in the morning. [2]. As many as 20.41% emails are opened within the first hour of delivery. [3]. Let’s dive right in.

Statistics 360

Statistics Email Marketing Open Rate Marketing Automation Services 360

ConvertKit

APRIL 21, 2019

How valuable is the content you provide? Your target audience gets to decide how valuable your content is. Once we’ve identified this, along with their key pain points, we can inch closer to providing more value with our content. Utilizing lead magnets will also increase your open rates and email engagement.

Lead Scoring 74

Lead Scoring Lead Ranking Lead Leads 74

ConvertKit

APRIL 21, 2019

How valuable is the content you provide? Your target audience gets to decide how valuable your content is. Once we’ve identified this, along with their key pain points, we can inch closer to providing more value with our content. Utilizing lead magnets will also increase your open rates and email engagement.

Lead Scoring 74

Lead Scoring Lead Ranking Lead Leads 74

Martech Advisor

NOVEMBER 20, 2019

Table of Contents. Automation can help you send marketing emails at a rapid pace, reacting to customer behavior and converting warm leads. Read this primer to know what email automation is, examples of brands with great email marketing automation strategies, and ideas to get started. What Is Email Automation? There were over 3.8

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Outgrow

APRIL 8, 2020

Once you have achieved that perfect landing page with Unbounce , it's time to look at some fantastic Unbounce integration tools to help you achieve your dream conversion rate. If anything can make your passive customers interact with your brand, it’s interactive content. Top Unbounce Integration Tools Your Business Needs In 2020.

Marketing Automation Services 52

Marketing Automation Services Tools Outgrow Business 52