Marketing Insider Group

DECEMBER 9, 2024

An SEO content calendar is a fun (yet important) tool for organizing and executing content strategies that drive organic traffic and improve search engine rankings. With effective content planning, you can stay on track to make and make sure your content is optimized for SEO while also addressing user needs.

SEO 286

SEO Marketing Websites Effectiveness Top of Funnel 286

Marketing Insider Group

JULY 15, 2024

Content design is a relatively new concept that’s becoming vital to your marketing strategy as you look for ways to attract an audience. It’s all about creating content that truly resonates with audiences , combining strategic thinking, user-centricity, and creativity.

Design 304

Design Content Long Tail Marketing Keywords 304

Marketing Insider Group

AUGUST 12, 2024

If you’re willing to commit yourself to consistently creating highly captivating content that resonates with your readers, it can certainly be worth the investment. If you’re having trouble creating better blog content, here are a few tips to help you start. What can you offer that’s different?

Content 316

Content Marketing Budget Creation Terms and Conditions Marketing Budget 316

Marketing Insider Group

SEPTEMBER 16, 2024

As you might know, AI is revolutionizing how brands generate articles, videos, and even art. Tools like ChatGPT and Jasper are transforming how businesses produce content, offering speed and efficiency that was once unimaginable. Who will win the content creation game, or is the future one of collaboration rather than competition?

Marketing AI 324

Marketing AI Content Storytelling Creativity 324

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. Learn why they matter and how you can apply them to your overall content marketing plan. Brands Go Niche with Content.

Trends 363

Trends Content Marketing Work Management Planning 363

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. This article will explore ten essential content marketing benchmarks that will guide you through the complexities of digital marketing. Measuring total visits, unique visitors, and page views helps gauge content performance.

Advertising Benchmark 301

Advertising Benchmark Content Marketing Lead Ranking Lead Scoring 301

Marketing Insider Group

JANUARY 31, 2022

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. Here’s why: Your content strategy is what makes your brand visible on search engines. A content strategy is a holistic approach to delivering information to customers. Quick Takeaways.

Top of Funnel 353

Top of Funnel Examples Marketing & Strategy Paid Search Agency 353

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. A nd what better way to inspire our readers to do the same than to share some of the best content marketing TED talks ever given? Whether you’re in a content marketing rut or just looking to learn something new, you’re in the right place.

Marketing Agencies 2 321

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 321

Marketing Insider Group

FEBRUARY 26, 2024

In a world where content is king, the challenge isn’t just creating content —it’s making it work for you. This is where content atomization comes into play, a strategy that not only streamlines your efforts, but also amplifies your voice. That’s the power of content atomization.

Lead Scoring 317

Lead Scoring Lead Ranking Content Thought Leadership 317

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. What Is A Content Conversion Rate? Image Source: Oberlo Wondering what your business’s content conversion rate is?

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Conversion Rate Conversion Content Traffic 359

Marketing Insider Group

APRIL 18, 2023

If you’re staying on top of the latest and greatest ClimateTech content marketing, then I’m sure you’ve already heard about Prometheus Fuels (and maybe even invested in their stock, like we did). And, as I’m sure you know, there’s no better way to win our hearts at MIG than with revolutionary web design and great content marketing.

Content Marketing 348

Content Marketing Paid Search Agency Content Marketing & Strategy 348

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published.

Lead Scoring 363

Lead Scoring Lead Ranking Marketing Analytics Tools Content 363

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Marketing Budget Creation 353

Marketing Budget Creation Content Marketing Lead Ranking Lead Scoring 353

Marketing Insider Group

MAY 27, 2024

Content marketing is still one of the most popular marketing strategies available, but with the rise of social media and visual forms of content, written content seems to have fallen out of fashion. What is the true value of written content in modern marketing ? Inexpensive Content is also relatively inexpensive.

Content 325

Content Paid Search Agency Marketing & Strategy Link Building 325

Marketing Insider Group

FEBRUARY 14, 2023

At Marketing Insider Group, we love content marketing. Content marketing is one of the most effective ways to grow your audience, encourage engagement and build your brand’s image. Every business needs a content marketing strategy to reach their target market and establish a presence in their industry. Are we biased?

Content Marketing 361

Content Marketing Lead Ranking Lead Scoring SERP 361

Marketing Insider Group

OCTOBER 8, 2024

The days of posting on social media all the time to help viewers engage with your content are in the past! Right now, posting smartly is the move, with content that grabs attention, resonates with your audience, and encourages them to interact. Want to create engaging content? What content resonates with them?

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Social Media Media Storytelling Content 312

The Point

APRIL 4, 2024

The lead generation experts at NetLine just released their “ 2024 State of B2B Content Consumption & Demand Report ,” a meaty 38-page guide based on data from more than 6 million content registrations. Even in the throes of an uncertain economic climate, B2B buyers’ appetite for quality gated content shows no sign of abating.

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Trends B2B Thought Leadership B2B Content 293

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

Paid Content 318

Paid Content Distribution Cost Per Thousand Cost Per Click 318

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This post explores how AI can assist with content creation. What Exactly Is AI for Content? It’s a way to create content or update old content that is quick and easy for you to do.

Marketing AI 323

Marketing AI Curation Content SERP 323

Marketing Insider Group

OCTOBER 10, 2023

It’s become a big deal for anyone who wants their content to perform well on Google SERPs. In this post, we’re covering Google EEAT, how it affects your content, and how you can make sure your content abides by this framework. Are other reputable sites in your industry referencing your content? What is Google EEAT?

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Guidelines Lead Scoring Lead Ranking SERP 321

Marketing Insider Group

SEPTEMBER 19, 2023

As marketers and content creators, we all know that content is king. But keeping up with demand and consistently producing high-quality content is a tall order, especially for small businesses with limited in-house resources. What Is White Label Content Marketing?

Advertising Agencies 321

Advertising Agencies Marketing Agencies 2 Content Marketing Paid Search Agency 321

Marketing Insider Group

MARCH 15, 2023

Content still reigns as an essential method for attracting and retaining your ideal customers, but determining what to publish is challenging. How can SEO and content strategy work together for improved marketing? show that SEO content generates 8x more traffic than organic social media and all paid media COMBINED.

Ideal Customer Profiles 344

Ideal Customer Profiles SEO Long Tail Marketing Effectiveness 344

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 319

Top of Funnel Marketing & Strategy Marketing Strategy Planning 319

Webbiquity

DECEMBER 3, 2024

Maybe you wish you could better align your content marketing efforts with your business goals? Image credit: MART PRODUCTION on Pexels You need a content marketing calendar. Developing a content marketing calendar takes some upfront effort. Within each quarter, what kind of content might best support those goals?

Top of Funnel 183

Top of Funnel Planning Content Marketing Paid Search Agency 183

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Buyers are spending more time with content. Known visitors spent on average twice as long viewing content as unknown visitors.

Research 354

Research B2B Marketing Top of Funnel Marketing Automation Services 354

Marketing Insider Group

NOVEMBER 18, 2024

Creating a social media content calendar brings order and consistency to your content planning process. By building one, you keep control over your content and engage your audience effectively. By building one, you keep control over your content and engage your audience effectively.

Social Media 246

Social Media Ad Building Media Content 246

Marketing Insider Group

JANUARY 18, 2022

What’s the most important goal for any content marketer? The primary goal of any content must be to influence consumer behavior. When content influences consumer behavior, it drives bigger results than just earning more website traffic. So how do you actually use content to influence consumer behavior? Let’s find out.

Top of Funnel 363

Top of Funnel Peer-to-peer Buyer Personas Content 363

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 303

Content Marketing Work Management Paid Search Agency Marketing Management 303

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content.

Marketing AI 320

Marketing AI Ethics Content User-Generated Content 320

Marketing Insider Group

SEPTEMBER 5, 2023

Have you ever felt like you’re playing a never-ending game of darts with your content ideas, blindly throwing them and hoping they hit the mark? Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Choose the right channels.

Research 317

Research Content Marketing Work Management B2B Thought Leadership 317

Marketing Insider Group

MAY 24, 2023

Find New Ideas for Content When you’re publishing weekly, bi-weekly, or daily (like we do here), you can soon start to struggle to come up with new ideas. You’ll learn if you need to improve your content if websites in unrelated fields appear. Check out the following video to see these search tips and more in action.

Search Marketing 351

Search Marketing Google Tips Optimization 351

Marketing Insider Group

NOVEMBER 14, 2022

Google’s helpful content update sets the stage for gaining more site traffic. Google aims to maximize user experience by identifying sites with both helpful and unhelpful content. Engaging content is boosted to rank higher and irrelevant content is knocked down the ladder. Google’s Helpful Content Update 101.

Lead Ranking 333

Lead Ranking Lead Scoring High Quality Lead Content 333

Marketing Insider Group

SEPTEMBER 25, 2023

Content aggregation is one powerful solution that many are using to earn more traffic and leads. It works like this: A content aggregator funnels content into a content aggregation platform, then uses algorithms to decide where it should be distributed on other websites around the web.

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Aggregators Work Management Marketing Management Service 316

Marketing Insider Group

SEPTEMBER 25, 2023

For us in the B2B sector, there’s a clear message: Content that embodies Google’s E-E-A-T principles will be in the spotlight. It’s a call to action for content creators to dive deeper, ensuring our content is not just informative, but also rich in experiential depth and backed by authoritative support.

Marketing AI 313

Marketing AI Search Marketing Generation Content Marketing 313

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. This post explores how combining the art of storytelling with hard data can create the most compelling content. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

Storytelling 337

Storytelling Top of Funnel Content Paid Search Agency 337

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Here are some tips on how to get your best experts to help you create stand-out content: Explain how the finished product will contribute to a specific company goal , such as generating upsell revenue for a product line.

SME 351

SME Tips Content Marketing Work Management 351

The Point

FEBRUARY 14, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. Based on our firm’s experience creating survey content for B2B clients , here are a few important tips to keep in mind: 1. Not all survey reports are created equal.

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Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 272