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How to craft an effective AI use policy for marketing

Sprout Social

While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

The bad: Scraped data may include copyrighted or trademarked material. The risk of copyright infringement exists with corpus data too, but is more pronounced with scraped data due to its nature. The risk of copyright infringement exists with corpus data too, but is more pronounced with scraped data due to its nature.

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TikTok Promotion: Boost your visibility in 2024

Sprout Social

Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. Agree to the Promote Terms of Service and acknowledge the TikTok Privacy Policy. Maximize your organic content. Cost-effective.

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Guidelines for Responsible Content Creation with Generative AI

Contently

This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? When AI applications improve fairness, equity, and privacy in society, they can be an extremely useful and productive cornerstone. You need a code of ethics to guide your behavior as an individual and an organization.

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Determining Which Generative AI Approach is Right for Your Marketing Team: Public vs. Proprietary vs. Enterprise Tools

Content Standard

Advantages of Public Generative AI Tools Fast and inexpensive way to create content: Public AI tools like Bard and ChatGPT provide a convenient and cost-effective method for generating content. First, because models may have been trained on others’ copyrighted material.

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The Responsible Approach to Generative AI

Content Standard

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions. The origin and originality of content.

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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases. Bridging this gap is crucial to using AI effectively. Beyond privacy and security concerns, prompts and outputs should be automatically scanned for harmful outputs.