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A Public Relations Case for Digital Marketing

Biznology

As the head of global public relations, I thought it was crystal clear: the public relations function was best suited, because our strengths were in creating two-way conversations and managing risk. Here are three public relations skills that digital marketers need to master. Relationship building.

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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. WriteSpark Tech Marcom Insights. Case Studies.

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B2B Lead Generation Blog: Should blogs and RSS be a part of your lead generation strategy?

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Bill addresses the following lead generation modalities; white papers, search (SEO), display ads, email newsletters and public relations.

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How Marketers Can Help Salespeople Succeed with Large Companies

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. WriteSpark Tech Marcom Insights. Case Studies.

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B2B Tech Buyers Like Social Media

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. WriteSpark Tech Marcom Insights. Case Studies.

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B2B Lead Generation Blog: Lead Generation Execution

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Marketing, sales, or public relations groups. May have a degree in advertising, marketing, public relations, or business.