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How to Cut Email Production Time in Half Using Modular Email Templates

Webbiquity

So, when email marketers are faced with high email volumes and tight deadlines, they look to make cuts. The most obvious choice for any team in such situations is to adopt a bare-bones approach in terms of copywriting, design, and coding. But its a risky trade-off that might hurt the engagement and performance of your email campaigns.

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B2B Marketing Department Structure: Finding the Right Approach

Act-On

We’ll cover: The most common approach to B2B marketing organizational structure Areas that are often overlooked, or need to be tweaked Ironing out your b2b marketing department structure is crucial for your overall strategy. And sometimes it lives under Growth.

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Your Ultimate Guide to Ad Copywriting

Anyword

However, it’s important not to forget the power that words have — especially for growth marketers looking to give their business a boost. It doesn’t matter how great your visuals may be, when it comes to successful advertising, strong ad copywriting remains one of the most important skills for any marketer to nail down.

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7 Tips to Skyrocket Your Email Campaign like an Email Marketing Expert

SendX

The only way to do it in email marketing is to write attention-grabbing subject lines and encourage recipients to read your messages. Jake Gardner, a copywriter at the essay paper , says it should not go above 40 characters: “That way, every user on every device will see the full line of text.” What makes a standout subject line?

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The 10 most fascinating people in B2B marketing in 2019

Biznology

Nancy Harhut is the Energizer Bunny of B2B copywriting. Catch her informative keynotes at B2B marketing conferences here and abroad. Elle Woulfe , VP of Growth Marketing at the product design platform InVision , is one of the most coherent thought leaders in the B2B realm. He was prepared—actually read my book !

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Data Report: Marketing Role & Team Growth at B2B Startups

MKT1

Product marketing and marketing leadership roles appear to be on an upswing right now, while roles in Content & Brand and Growth Marketing & Demand Gen areas are not growing compared to last year. Marketers overseeing outbound, growth marketers, and demand gen leaders love it as it streamlines their workflows.

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The Ultimate List of Marketing Podcasts

Zoominfo

Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing. Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more. Growth Marketing Toolbox.