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How to define and share your core brand values effectively

Sprout Social

With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur. But beyond that, there’s also a clear correlation between your values and your bottom line. Sprout Social.

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B2B Marketing Research: What You Need to Know

Hinge Marketing

B2B marketing research is the process of uncovering insights into your marketplace by surveying a representative sample of its participants. If qualitative research allows you to dive deep into a relatively small sample, quantitative research derives its power from volume. Find out if you are well positioned to enter a new market.

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How to Screen and Recruit the Best SEO Content Writers

Moz

Frankly, “Can you send me your previous writing samples?” Once they show their samples, have them walk you through each one, and ask yourself the following questions: Question A: Do they have ‘focus keywords’ in their previous samples? So, look through the titles in your candidate’s samples, especially the h1 title.

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2017 High Growth Research Report Released

Hinge Marketing

We’re pleased to announce the release of our 2017 High-Growth Study. This annual study is part of our commitment to the ongoing study of the world’s fastest growing and most profitable professional services firms. This year’s study does not disappoint. Download the research summary here. At a Glance.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Why It’s Significant: Even though the sample size is small, findings make sense given the changes Google in particular has done in the presentation of search engine results and the increased usage of mobile devices for Internet access. Searchmetrics’ SEO Rank Correlations And Ranking Factors 2014.

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Top 5 Marketing Planning Tips for 2018

Hinge Marketing

As you consider your marketing priorities for 2018, it’s important to take a close look at what’s really happening in the marketplace, and then invest in the activities that are going to position your firm for future growth. This correlation between research and growth makes sense. We don’t see this trend abating any time soon.

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The Best Cold Call Script Ever [Template]

Hubspot

Here, the sales rep keeps it simple by focusing on introducing themselves, establishing rapport with the prospect, and using a positioning statement. Sample Script Hi [prospect's name], this is [your name] from [your company name]. Here are some sample questions: So, [prospect name], I see you went to [university].