Marketing Insider Group

DECEMBER 7, 2020

And you can see the correlation between a high number of backlinks, domains, and authority score. We used Buzzsumo to determine how often a sampling of these brands are publishing content and how well that content sees engagement relative to each other. We also help our clients build links through guest posting. of Total Backlinks. #

Top of Funnel 348

Top of Funnel Work Management Analysis Marketing Management 348

Convince & Convert

JULY 29, 2012

Why aren’t you using social CRM and database software (or at least random sample customer surveys) to isolate social media’s impact on purchase frequency, total size of purchase, lifetime customer value, and customer advocacy? “Proving” Social Media ROI with Correlation.

Social Media 137

Social Media ROI Media Correlation 137

DiscoverOrg

JULY 6, 2016

Originally aired 6/24/16, his interview with DiscoverOrg CEO, Henry Schuck, focused on the importance of access to the right information, which is particularly crucial in enterprise sales because the accuracy of that information directly correlates to improving sales commissions. Empower Your Sales Team Get A Free Sample of Our Data.

Burn Rate 120

Burn Rate Peer-to-peer Data Hygiene Correlation 120

Adobe Experience Cloud Blog

MARCH 26, 2018

High open rates do not correlate to high click-to-open rates. If you’re handing out samples at Costco: You’re a saint. Take a look at these subject line tips to help improve your copy and the recipient’s experience. A good subject line might attract a recipient’s curiosity. A great one gets their attention.

Deliverability 134

Deliverability Click Rate Open Rate CTR 134

Content Marketing Institute

NOVEMBER 26, 2018

Ignoring sample size and representation. Know in advance the size of the sample you’re targeting. Remember, if you plan to study cohorts within your sample (e.g., Does your sample truly represent the group you’re aiming to study? Beyond this common confusion of causation/correlation are many other errors of analysis.

Research 99

Research Lead Ranking Marketing Budget Creation Marketing Budget 99

Customer Experience Matrix

JANUARY 14, 2019

Some markers show much less correlation with leadership. Note on Sources This paper draws from surveys with different audiences, survey methods, and sample sizes. European results are averages of country results, which have been weighted in different cases by national population, sample size, or not at all.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Hinge Marketing

AUGUST 23, 2017

B2B marketing research is the process of uncovering insights into your marketplace by surveying a representative sample of its participants. If qualitative research allows you to dive deep into a relatively small sample, quantitative research derives its power from volume. Chances are you’ve been mulling some of these questions, too.

Research 118

Research B2B Marketing Sample Planning 118

Hinge Marketing

JUNE 4, 2024

This was the largest industry sample in the study (see figure below). In the study, we grouped the participating firms into three categories: High Growth (see definition in the section below), No Growth (those that experienced zero or negative growth), and Average Growth (the balance of the sample).

Consulting 123

Consulting Marketing AI Studies Service 123

Webbiquity

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. But the range of results was wide, from less than a quarter of total website visits to almost two-thirds. A final factor is social sharing.

Traffic 100

Traffic PR Correlation Advertising Benchmark 100

Zoominfo

SEPTEMBER 20, 2018

Here are some hard skills that directly correlate with B2B marketing success: 1. We also recommend including one or two writing samples—even if they aren’t required. The term “hard skills” refers to skills that are specific and teachable—things like writing, math, language fluency, or typing. Data analysis.

Work Management 193

Work Management Marketing Automation Services Marketing Management Zoominfo 193

Adobe Experience Cloud Blog

MAY 3, 2017

Testing with different samples and subsets of your subscribers should become more important than ever, which means you’ll need to be patient and nurture your database in order to see the results you want. It also means that you’ll need to take care not to rely too heavily on hunches or assumptions if they’re not backed by A/B testing.

Email Marketing 128

Email Marketing Campaigns Top of Funnel Thought Leadership 128

Webbiquity

JANUARY 31, 2017

Sample review: “Google offers a ton of free tools on how to use its amazing platform so if you have the time, you can teach yourself all you need to know to manage your own analytics. Though the tool has its shortcomings and limitations (e.g., See every mouse movement, scroll, click , and keypress. ” — Oneextrapixel.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Sprout Social

NOVEMBER 29, 2021

On top of that, our data shows a positive correlation between time spent on social media and the likelihood of purchase based on familiarity with a brand. Sprout recognizes gender beyond the binary, although some responses have been omitted due to sample size. Our survey found that 80% of consumers say that brand familiarity (i.e.,

Buy 144

Buy Brand Identity Branding eCommerce 144

Buzz Marketing for Technology

MARCH 16, 2010

Both of these situations provide an opportunity to reach out with an offer of assistance, information, or even a free demo or sample. People make known what they are doing and often ask the general public for advice when they are about to make a purchase. The Expressed Need can be as simple as this tweet: “[Competitor] or Avaya?

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

DiscoverOrg

AUGUST 23, 2018

Kenny combats this by giving himself social network connections goals that correlate with his sales goals. Get Started With a Sample of Our Data. But it has to be 25 per day, Monday through Friday. That keeps me disciplined.”. It’s easy to get lost in social media and to lose track of time. It requires you to be disciplined.

Social Media 197

Social Media Social Networks B2B Sales Linkedin 197

Biznology

AUGUST 3, 2016

A recent study conducted by Moz and BuzzSumo showed that there is actually no correlation between popular content (high number of social shares) and a high number of links. Across our total sample of 1m posts there was NO overall correlation of shares and links, implying people share and link for different reasons.

Link Building 80

Link Building Ad Building Content Marketing Correlation 80

Customer Experience Matrix

FEBRUARY 13, 2014

The two sets of answers do correlate (budget relates to cost; employee skills relates to ease of use), which is reassuring. The results are broadly consistent once you take into account that Pepper Global’s sample has many fewer small companies than Venture Beat, and thus understates clients for vendors like HubSpot and Infusionsoft.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Webbiquity

AUGUST 27, 2013

The figures here are based on a small, but presumably representative sample of 10 B2B technology websites. of B2B commercial website traffic and 7% of leads—correlate fairly well with the 1.9% The overall results—that social media drives 1.1% and 5% figures, respectively, reported by eMarketer earlier this year.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Sprout Social

JANUARY 12, 2023

But beyond that, there’s also a clear correlation between your values and your bottom line. It correlates to increased spending, with 57% of people saying they will increase their spending with brands they feel connected to. Make sure you have a sampling of different levels throughout the organization (i.e., Establish your team.

Lead Ranking 135

Lead Ranking Lead Scoring Effectiveness Brand Identity 135

Martech

SEPTEMBER 24, 2021

It’s a very small sample size not always applicable to larger groups of consumers who aren’t as much in-the-know. There’s actually a direct correlation between employee experience and customer experience.” But in this case, I simply point out that there should be many opportunities in the CX for customer input. “The

Marketing Automation Services 115

Marketing Automation Services Work Management Budget Programs Marketing Management 115

ClearVoice

JUNE 16, 2020

Correlation: This is when two variables move together. Random sample: These are study participants chosen by chance. Sample: This a portion of a population. Stratified sample: These are carefully chosen subjects based on characteristics of the population at large. And how big is the sample size? being studied.

Statistics 112

Statistics Storytelling Paid Search Agency Sample 112

BuzzSumo

AUGUST 17, 2021

In our sample the most powerful three word phrase used in a headline (by some margin) was: “Will make you … “. The table below shows the average Facebook engagements for different number list posts in our sample. with our sample of 100m articles published between 1st March and 10 May 2017.

Best Practices 145

Best Practices Viral Marketing Domain Sample 145

Martech Advisor

MARCH 10, 2020

About 65% of brands directly correlate sales to their events and experiential programs. 65% of brands directly correlate sales to their experiential marketing efforts. Because once successful, it can influence a brand’s success and drive sales. Let’s go back to Sephora.

Correlation 85

Correlation Ethics Sample Work Management 85

Martech

NOVEMBER 3, 2021

Sample SEO budget breakdown. In a large-scale analysis of SEO services , Backlinko found a direct correlation between spending and satisfaction. If you have an entirely web-based business, you’ll likely spend a greater percentage of your total budget on digital strategies.

Budget Programs 126

Budget Programs Spending Paid Search Agency Marketing Budget 126

Customer Experience Matrix

APRIL 16, 2009

Davis also said that in practice most users either summarize or sample very large data sets early in their data flows to get down to more manageable volumes. Still, a typical real-world scenario would be to do development work on small samples, and then only run a really big flow once you knew you had it right.

Enterprise Management 120

Enterprise Management Work Management Analysis API 120

KoMarketing Associates

NOVEMBER 18, 2014

Why It’s Significant: Even though the sample size is small, findings make sense given the changes Google in particular has done in the presentation of search engine results and the increased usage of mobile devices for Internet access. Searchmetrics’ SEO Rank Correlations And Ranking Factors 2014.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Martech

MARCH 9, 2023

But they can be gamed, too, and they don’t always correlate with conversions. Let’s say your email platform’s A/B test feature lets you send Version A to one sample audience made up of 10% of your list and Version B to another 10% of your list, wait a couple of hours and send the winner to the remaining 80%.

Open Rate 122

Open Rate Click Rate Paid Search Agency Privacy Protection 122

Moz

SEPTEMBER 3, 2020

We get a sample set big enough, enough films, maybe 150 movies or so from the last year. Does one correlate with awards and critics? We have to make sure that we have a big enough sample set. We've got to see what our correlations are. We can do a statistical analysis." Do some have different genre preferences?

Sample 76

Sample Best Practices Content Correlation 76

seo.co

NOVEMBER 22, 2021

While one could state there is cleared a boost, we cannot consider this 100% conclusive due to the following factors: The sample size is very small and not random, which could introduce lurking variables into the study and skew the data.

Marketing Websites 111

Marketing Websites Ad Building Domain Case Studies 111

Content Marketing Institute

JANUARY 14, 2019

Work/product samples and price quotes, good reviews from happy customers, and booking sales calls. HANDPICKED RELATED CONTENT: Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018. Where is your lead in the cycle? Primed and ready to purchase. What will appeal to leads at this stage? And that’s better for everyone.

Top of Funnel 110

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 110

B2B Marketing Directions

JANUARY 21, 2024

Third pool (100 ideas) - Ideas generated by ChatGPT based on the same prompt and a sample of highly-rated product ideas. However, the researchers noted that novelty did not appear to be significantly correlated with purchase intent. All 400 product ideas were evaluated by a panel of college-age individuals in the United States.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

Inbox Insight

AUGUST 16, 2020

The most popular areas of focus in 2020 according to our sample are L&D, employee benefits, employment law, recruitment, core HR topics, talent management, and payroll. This correlation means that developing content to nurture prospects along the funnel can result in a conversion further down the line.

Work Management 92

Work Management Marketing Management Research Resource Management 92

Content Marketing Institute

APRIL 23, 2018

A content review template , like the sample below, tracks relevant social media conversations and documents any analysis you extract from listening activities. Click to enlarge. HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online. Organize your information for easy reporting.

Lead Ranking 111

Lead Ranking Lead Scoring Enterprise Management Template 111

Hubspot

JANUARY 15, 2019

Any survey you conduct is limited by the sample you can reach. Here are some quick statistics about our sample. Everyone in our sample works full-time and said they were “very” or at least “somewhat” involved in lead generation and lead capture efforts at their companies. But a greater sample would have been desirable.

Lead Capture 78

Lead Capture Lead Scoring Lead Ranking Sales Qualified Leads 78

Hinge Marketing

AUGUST 16, 2017

This correlation between research and growth makes sense. How to take action: Plan to interview a representative sample of clients and prospects to learn about their biggest challenges, how they view your firm, who they think your competitors are, and other issues critical to your business.

Planning 117

Planning Marketing Plans Marketing Budget Creation Tips 117

Mass Analytics

MARCH 1, 2023

WHY IS CORRELATION CRUCIAL FOR REGRESSION ANALYSIS? Correlation – Also called Pearson’s Coefficient of Correlation – is a key statistic that needs be computed and analyzed as part of the explore phase of the MMM workflow. However, the presence of a correlation does not necessarily mean causality.

Marketing Mix 52

Marketing Mix Lead Ranking Analysis Sample 52

Onalytica B2B

JULY 19, 2018

Here are some of our thoughts, with a sample of some of the affected high-profile accounts outside of mainstream celebrities, along with some analysis based on our own influencer database. Something else we were interested in seeing, is the correlation between % of followers lost and average posting frequency.

Work Management 137

Work Management Marketing Management Peer-to-peer Social Media 137