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Paid Media vs. Organic Media: Which is Better for Your Brand?

Marketing Insider Group

Today’s marketing world is much more interesting than it was ten years ago. Among all the changes, the debate between paid media vs. organic media is still going strong. Quick Takeaways: Paid media delivers fast results by boosting visibility through ads on social media, search engines, and websites.

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Analyzing the Performance of Your Paid Media Campaigns: Key Metrics

Marketing Insider Group

You’ve launched your paid media campaign. Ads are running, money is spent, but now comes the million-dollar question: Is it working? Analyzing paid media performance isn’t just a good idea; it’s essential. At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind.

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How to Optimize Your Paid Media Campaigns for Better ROI

Marketing Insider Group

Optimizing paid media campaigns is one of the best ways to achieve a better return on investment (ROI). Simply running ads and hoping for results is,unfortunately, no longer a strategy that provides enough value. This article explores proven tips for optimizing your paid media efforts and driving better ROI.

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The Role of AI and Automation in Paid Media Advertising

Marketing Insider Group

Ever feel like you’re throwing money into a black hole with your paid media campaigns? Traditional paid media can be frustrating and expensive, often leaving marketers wondering if their efforts are worth it. Enter automated paid media. You’re not alone.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

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Report: Marketers Struggling with Both Paid & Organic Search

KoMarketing Associates

Despite the challenges that often come with paid search, new research indicates that marketers are still willing to work with this tactic in order to reap the potential benefits. Merkle recently published its “Digital Marketing Report” for the second quarter of 2021. year-over-year, despite a 19% drop in click growth.

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Why Content Amplification Is Better Than Paid Ads

Marketing Insider Group

Even the best content can get lost in the shuffle, generating few or no returns. A staggering 47% of marketers emphasize researching their audience to ensure content success, yet many pieces still fail. With so much information on the internet these days, it’s not enough to just produce great content anymore.