A/B Testing: The ABCs of Paid Social Media
Anyword
JANUARY 17, 2020
Hashtags – Do they affect your CTR in any way? However, we found that while the startup had a high CTR and a low CPC, the best engagement and return on ad spend (ROAS) came from women over 35. As such, a lot of companies dedicate resources to content creation, making the content itself worthy of testing.
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