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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertisers pay promotional partners to drive a certain amount of traffic to their pages or other owned channels. For example, if an ad received 5 clicks and was shown 1000 times, the CTR is 0.5%.

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The Ultimate Guide to PPC

Hubspot

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. When done right, PPC can earn you quality leads. Benefits of PPC. PPC-Related Terms You Should Know.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Ready to take the plunge into Social PPC? Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013.

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How to Create a Comprehensive Paid Advertising Plan

Marketing Insider Group

Paid advertising plays a huge role in modern marketing, driving targeted traffic and promoting brand visibility. Understanding the cost structure of different platforms helps in determining where to allocate funds most effectively. Every platform works on a different cost model.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Trend #1: PPC Automation. How to Gauge the Success of Your PPC Campaign. Trend #3: Video Ads and PPC.

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The Big List of Content Marketing Acronyms

Brandpoint

Measuring the CPL will help you measure the cost effectiveness of your marketing campaigns if your main goal is to attract new leads. CPM: Cost-per-Thousand (impressions). The “m” stands for “mille,” the French word for thousand. CTR: Clickthrough Rate.

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Best PPC Bidding Strategies for Beginners

Single Grain

Simply launching a PPC campaign is not enough to guarantee success. You should be aware of the best PPC bidding strategies to make the most out of your advertising budget. In this guide to managing PPC bid strategies, I will share the top PPC bidding tactics, the pros and cons of each, and when to use it. Let’s begin!