The Ultimate B2B Marketing Glossary
Envy
FEBRUARY 13, 2021
This is your Call To Action, and you need it on ads, blog posts, webpages, social media posts, etc. PPC ads use CPC, CPA, or CPL to decide how much you'll pay each time. Small and Medium Business is long and hard to say, but SMB just rolls off the tongue. It's an alternative metric to CPA. These are Sales Qualified Leads.
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