Terminus Maximizes Ad Spend for Marketers with Less Than 3% Fraud Rate
Terminus
JANUARY 31, 2023
According to Terminus’ new ABM Benchmark Report : B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. The total cost of ad fraud exceeded $81 billion in 2022, and is expected to increase to $100 billion by 2023, according to Statista research.
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