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Enhance: Enriching Your CRM for Deeper Customer Insights

Zoominfo

On the journey to a clean CRM, you aren’t just taking out bad data — you’re infusing your empty or outdated field data with quality data. The CRM Hygiene Series This blog is part of a comprehensive series of guides that dive deeper into each of the five steps in the CRM data hygiene process.

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Analyze: Assessing Your CRM Data for Actionable Insights

Zoominfo

It’s common for a CRM to have multiple entries for the same company, each with slightly different ways of conveying the name — ZoomInfo, ZoomInfo Technologies Inc., By applying Duplicate Survivorship Rules, which are defined in the first phase of a CRM cleanup, data teams can easily decide which records remain after the merge is completed.

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Marketing Automation and CRM Sync: Keep Data Clean and Current Across Your Teams 

Act-On

However, some of these tools lack bidirectional sync with your CRM, which creates disjointed sales and marketing collaboration. For example, once you build your lead scoring model, you enter your rules into the platform. Then, points are automatically accumulated on each of your prospect’s records once you add up those scoring rules.

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Maintain: Keeping Your CRM Data Perpetually Clean and Current

Zoominfo

The final, critical step in the CRM data hygiene process is all about maintenance. Teams don’t only need clean data — they also need a way to make sure their CRM doesn’t backslide into chaotic, messy data. To maintain optimal CRM hygiene: 1.

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How to leverage the 80/20 rule for martech efficiency and ROI

Martech

In the first part of this two-part guide, we’ll explore these challenges and introduce a powerful solution for your consideration: the Pareto principle, also known as the 80/20 rule. His observations of wealth distribution in Italy led to the 80/20 rule, stating that 80% of effects come from 20% of causes. Processing.

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22 must-have reports for measuring CRM health

Martech

Even the best CRM is nearly useless without clean data. By setting up a “CRM data health” dashboard with these essential reports, you can easily spot and fix issues in your setup, reducing the risk of a time-intensive cleanup down the road (and plugging the holes of any potential revenue leaks).

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5 Ways to Improve CRM Adoption

InsightSquared

In this case, step one for implementing a new CRM is to ensure your company has defined its own processes. And, once you’ve defined how things should work in your company, make sure you hire the right person (or people) to manage and customize your CRM. CRM adoption starts at the top. A CRM is a connector and a time saver.

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