Remove Cross-Selling Remove Price Remove Pricing
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How to create an effective pricing page

MKT1

When done right, a pricing page reinforces your positioning, provides clarity about the value of your offering to your audience, makes the sales process easier, and increases overall conversion. Earlier this month, I wrote about why plans and pricing pages are essential. Reach out here: sponsorships@mkt1.co

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The Complete Guide to B2B Pricing

Marketing Insider Group

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase , many companies are admittedly not prioritizing their pricing strategy. Read on for a complete guide to B2B pricing. Value-Based Pricing.

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The Most Important Fundamentals for Marketing a Product

Marketing Insider Group

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. Depending on what you’re trying to sell, you may need to consider your companys brand overall, as well as the brand of your individual product. Why is yours better?

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A Lifecycle Approach to Customer Marketing

The Point

As part of an over-arching, full-funnel demand generation strategy, a lifecycle-based approach to customer marketing ensures that marketing touchpoints align with where a company is in its customer journey, creating more relevant and meaningful interactions that drive upsell, cross-sell, retention, and advocacy.

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Signals That Indicate Cross-Selling Opportunities

Zoominfo

“Do you want fries and a coke with that?” — We’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. What is Cross-Selling? They saw a 37.4%

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Cross-selling and Upselling in 2020

Zoominfo

Interesting tidbit: The probability of selling to a new prospect is 5–20%. The probability of selling to an existing customer is 60–70%. In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines.

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TikTok Magic: How Four Brands Cashed In on Going Viral

Convince & Convert

Products fly off-shelves, videos are reposted, sales (and reseller prices) skyrocket, and let me tell you: If your product goes on a viral joyride of its own, you better be ready to ride that wave. Insert these sets starting to sell for ridiculous prices on eBay, Mercari, Facebook Marketplace, and even Etsy. Village 2.0.