Optinmonster

MARCH 29, 2024

Do you want to learn how to price a product so you can hit the sweet spot between value and profit? If you’re a small business owner or work for a startup, it can be tricky to determine the best price for a new product. consumers , 93% said the price of a product can make or break a sale. What Is Product Pricing?

Price 109

Price Pricing Lead Ranking Practices 109

Zoominfo

NOVEMBER 3, 2020

Interesting tidbit: The probability of selling to a new prospect is 5–20%. The probability of selling to an existing customer is 60–70%. In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines.

Cross-Selling 130

Cross-Selling Marketing Analytics Tools Zoominfo Loyalty 130

Zoominfo

FEBRUARY 2, 2021

“Do you want fries and a coke with that?” — we’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. What is Cross-Selling? They saw a 37.4%

Cross-Selling 130

Cross-Selling Lead Ranking Top of Funnel Zoominfo 130

Martech

AUGUST 26, 2024

And smooth our selling process — their buying process — to its digital best. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on.

B2B Marketing 131

B2B Marketing Trends Top of Funnel B2B 131

Webbiquity

NOVEMBER 11, 2021

Upsell and Cross-Sell. Existing clients provide a readily available market you can further capitalize on through upselling and cross-selling. Consequently, your current clientele is ideal for testing new products, price models, or loyalty tiers. Expand here first, then build out the most popular new offerings.

Cross-Selling 281

Cross-Selling Effectiveness B2B Acquisitions 281

Zoominfo

SEPTEMBER 24, 2024

The open-source playbook includes strategies for upsell, cross-sell, retention, and win-back plays. Let’s consider a company that sells a SaaS platform for project management as an example. To maximize effectiveness, marketers should map key signals to specific points in the sales funnel.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Marketing Insider Group

NOVEMBER 11, 2020

Because the seller eventually realized that it’s easier and more efficient to sell to existing customers than it is to find new customers. We often call this cross-sell and upsell. We want to sell more products and services to existing customers and also at higher prices and profit. How much profit?

Trends 363

Trends B2B Marketing Planning Advertising Agencies 363

Zoominfo

JANUARY 21, 2025

For instance: Use Case 1: GPT tools can analyze an immense range of variables historical pricing data, competitor movements, customer behavior patterns, and macroeconomic indicators to recommend optimized pricing in real time. Proven ability to align cross-functional teams around shared objectives.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Lead Ranking Marketing Automation Services 130

Webbiquity

SEPTEMBER 13, 2022

Those big sales were also difficult to close, as they represented a huge commitment on part of the customer, not just for the purchase price but also the time-consuming, disruptive effort of a major on-premises software implementation. This is a very different business model from selling one-time purchases to customers, as noted above.

Lead Ranking 55

Lead Ranking Business Cross-Selling Sales Cycle 55

Zoominfo

MAY 1, 2020

A sales demo that’s focused on a few specific solutions may require more discovery time on the front end; this is especially true if you sell software with a wide range of features and use cases. Take a look through their company website and identify the following: What are they selling? First, the easy stuff.

Marketing Automation Services 236

Marketing Automation Services Software Practices Top of Funnel 236

Martech

OCTOBER 22, 2024

The more in-depth and relevant the page (like pricing or case studies), the higher the score. Existing customers Take note of existing customers to identify opportunities for up-selling and cross-selling, which can be beneficial for improving lead scoring.

Lead Scoring 116

Lead Scoring Lead Ranking Ideal Customer Profiles Webinar Metrics 116

Webbiquity

NOVEMBER 9, 2021

It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list. At some point, prospects will want to learn about the functional details, pricing, and other aspects of your product. Image credit: Noah Näf on Unsplash. Directory Listings and Buyers Guides.

Ideal Customer Profiles 355

Ideal Customer Profiles Brand Identity Branding Differentiation 355

Zoominfo

FEBRUARY 28, 2025

Upsell & Cross-Sell Key Accounts Every experienced GTM professional knows its often easier and more sustainable to grow their best accounts rather than chasing down net-new business. As a result, Snowflake has increased its average sales price (ASP) by 11% and improved overall account penetration by 24%.

Marketing Analytics Tools 130

Marketing Analytics Tools CRM Enterprise Management Zoominfo 130

Salesforce Marketing Cloud

OCTOBER 18, 2024

You can sell products without holding inventory by partnering with suppliers who ship directly to customers. Service-based businesses Instead of selling physical products, service-based businesses offer customers value by providing expertise, skills, or labor. Look for cross-promotional opportunities to boost brand awareness.

Small Business Marketing 111

Small Business Marketing Marketing AI Enterprise Management Practices 111

Marketing Insider Group

JUNE 30, 2020

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Upsell/Cross-Sell: 65%.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

ViewPoint

MARCH 22, 2018

Unless you are the low-price leader, value selling is essential to the success of your business. It's a rather straightforward proposition to sell on price only. Value selling is PointClear's bread and butter. We are not the low-price leader.) We need to be able to explain and sell benefits.

Lead Ranking 189

Lead Ranking Lead Scoring Work Management Paid Search Agency 189

Martech

FEBRUARY 18, 2025

With data collection at an all-time high, some marketers cross the line, using personal details (e.g., Consider the Oasis comeback tour, where data on user behavior and demand fueled dynamic ticket pricing , leaving fans paying more than triple the original asking price. The solution is “un-marketing.”

Advertising Agencies 75

Advertising Agencies Trust Marketing Marketing AI Advertisements 75

Act-On

MARCH 19, 2024

CMSWire surveyed 700+ marketers and found the future will require: Increased cross-functional partnerships with sales More pressure to improve customer experience More robust data strategies As leaders focus on these areas and build stronger pipeline generation, a few strategies can help increase success while navigating economic headwinds.

Marketing Automation Services 245

Marketing Automation Services Budget Programs Generation Cross-Selling 245

Webbiquity

AUGUST 26, 2020

For example, if you have a high ticket consulting gig that you want to sell, you may use a quiz to ask qualifying questions. Conversely, if you sell a service, you may use a calculator for people to qualify or disqualify themselves at the beginning of the process. – If purchased, an upsell offer or a cross-sell offer.

Top of Funnel 290

Top of Funnel Segmentation Webinar Metrics Cross-Selling 290

DiscoverOrg

MAY 29, 2019

A sales demo that’s focused on a few specific solutions may require more discovery time on the front end; this is especially true if you sell software with a wide range of features and use cases. Take a look through their company website and identify the following: What are they selling? First, the easy stuff.

Marketing Automation Services 200

Marketing Automation Services Software Top of Funnel Tips 200

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Tools 118

Tools Paid Search Agency Marketing AI Marketing & Strategy 118

Zoominfo

JUNE 25, 2021

I need to focus on win rate or average sales price, and [our SDR] needs to focus on inbound conversion rate, outbound demo sets, show rate.”. Amount of discounts applied per sale ( or percent of sales discounts) takes into account the price decrease of the service or product after including a promotion.

Sales Management 227

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 227

sagefrog

JANUARY 17, 2025

Strong relationships built on trust also open the door to cross-selling and upselling opportunities. Loyal customers are less likely to switch to competitors, even with slightly lower prices or other incentives. They value the trust, consistency, and personalized attention they receive, making price less of a deciding factor.

Ideal Customer Profiles 105

Ideal Customer Profiles B2B Lead Ranking Marketing Management 105

Martech

SEPTEMBER 26, 2024

The blend of traditional and digital media highlights the ongoing importance of PR in marketing, providing brands with a comprehensive way to communicate that crosses borders and connects with global audiences. With these agencies, you pay a monthly fee but choose the services included a la carte, with each service priced individually.

Public Relations 128

Public Relations Marketing Mix Work Management Marketing Management 128

Webbiquity

AUGUST 8, 2023

Buyers are more open to upselling and cross-selling from vendors they know and trust: the priority placed on prior experience with the vendor jumped from 25% in 2022 to 40% in 2023. Online ads are having more of an impact. There’s much more in this study from Demand Gen Report, sponsored by Vidyard.

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

Marketing Insider Group

JANUARY 11, 2023

Because the seller eventually realized that it’s easier and more efficient to sell to existing customers than it is to find new customers. We often call this cross-sell and upsell. We want to sell more products and services to existing customers and also at higher prices and profit. How much profit?

Marketing AI 299

Marketing AI Trends B2B Marketing B2B 299

Zoominfo

FEBRUARY 10, 2021

How Do You Maximize Customer Lifetime Value (CLV)? Building closer relationships with current customers is the basis of maximizing your CLV.

Lead Ranking 246

Lead Ranking Lead Scoring Budget Programs Cross-Selling 246

B2BMarketing.net

NOVEMBER 18, 2024

In that census, we revealed that: 50% saw growth in existing accounts (from cross-selling and upselling); 51% won new accounts; 27% saw improved retention; and 33% saw an accelerated sales cycle. If you are selling low-ticket products or services to a volume market, then ABM is not going to be for you.

Account Based Marketing 90

Account Based Marketing Demand Generation Agencies ABM B2B Marketing 90

Litmus

SEPTEMBER 25, 2024

Cross-channel integration: Ensure a consistent message across all touchpoints. Cross-departmental collaboration and data integration To succeed in lifecycle marketing, breaking down silos between departments and integrating data across teams—like Marketing, Sales, and Customer Service—is essential. “We’ve

Work Management 95

Work Management Marketing Management Paid Search Agency Webinar Metrics 95

Customer Experience Matrix

JANUARY 27, 2021

These deals all involve CDPs with marketing automation functions (that is, segmentation, message selection, campaigns, personalization, and cross-channel orchestration). Others will probably withdraw into niches or sell themselves to other companies that want to jumpstart their own CDP offerings.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Zoominfo

OCTOBER 28, 2020

Small businesses are innovating in whatever ways they can to survive the downturn in the economy, while large companies are seeing ripe opportunity to use their war chest of funds to sell new products to existing customers and test out new lines of business. Product launches centered around cross-selling. Source: ZoomInfo.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Marketri

MARCH 26, 2025

A strong brand helps you attract new clients, retain existing clients, and cross-sell and upsell services to drive more revenue from your current base. A strong, relevant brand also yields more pricing power. you look and sound different on your website vs your sell sheets vs your proposals).

Work Management 62

Work Management Ideal Customer Profiles Marketing Management Service 62

Marketing Insider Group

FEBRUARY 3, 2022

My college professors taught me all about “the 4 Ps” of marketing—product (what you sell), price (how much is it), place (where do you sell it), and promotion (discounts and other offers). Product: what are you selling. Price: how much are you selling for? Marketing Strategy and the 4 Ps.

Paid Content 268

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 268

Webbiquity

MAY 14, 2024

They can set revenue targets, forecast sales, and assess the effectiveness of their pricing strategies using ARR. Why is it important: GTM leaders can evaluate the effectiveness of upsell and cross-sell initiatives, identify expansion opportunities, and optimize pricing strategies by tracking NRR.

Marketing Analytics Tools 173

Marketing Analytics Tools Marketing Management Cross-Selling Planning 173

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. Pricing starts at $29 per month, and each plan includes a two-week free trial. Pricing plans tooled .

Enterprise Management 160

Enterprise Management Social Media Work Management Marketing Management 160

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan. Beyond the Funnel.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Salesforce Marketing Cloud

NOVEMBER 25, 2024

This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields. Agentforce, Cross-Object Merge Fields, and SMS require Data Cloud as a prerequisite. Cross-Object Merge Fields. If you want to send SMS messages, you’ll need SMS credits.

SMS 64

SMS Cross-Selling Multi-Channel Paid Search Agency 64