article thumbnail

Data Shows CTR and Open Rates Rise Despite Email Marketing Challenges

KoMarketing Associates

In the “Return on Email Personalization” white paper from OneSpot and The Relevancy Group, statistics showed that marketers were seeing an increase in click-through rates and open rates for their emails in the second quarter of 2017, compared to the same quarter of 2016.

Open Rate 120
article thumbnail

6 Insightful Content Marketing Tests You Should Do NOW

Marketing Insider Group

The subject line is vital for email marketing success, so using various subject line elements, including length, tone, personalization, and emojis, identifies what drives higher open rates. A compelling headline can significantly increase click-through rates (CTR), attracting more readers and potential customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

100 Email Marketing Statistics: Ready Reference to Why Email is the King

SendX

Open rates for transactional emails are 4-8x higher than traditional emails. [40]. Emails with personalized messages have an average open rate of 17.6%. [41]. Cart abandonment recovery emails have a high opening rate of 40%. [42]. The average open rate for a welcome email is 82%. [44].

article thumbnail

Your ‘welcome email’ has the highest open rate and CTR

Sword and the Script | B2B

Welcome emails enjoy open rates of 60% or more; for most marketers, this will be your best-performing email ‘campaign’ Anyone who follows me knows I harp on businesses to build their own list of subscribers. In other words, that message had an open rate that was 2x and CRT that was 5x. Why are the metrics so high?

article thumbnail

Email Marketing Set-up with CRM: A Step-by-Step Guide

Marketing Insider Group

Your CRMs analytics should offer data on open rates, click-through rates, conversion rates, and unsubscribe rates, among others. Metrics to Focus On Open Rate: Indicates how engaging your subject lines are. Click-Through Rate (CTR): Measures how compelling the content is.

CRM 270
article thumbnail

Three High-Impact Benefits of Email Marketing

Zoominfo

The email open rate tells you what percentage of recipients opened a specific email out of the total number sent. A study by MailChimp found that the average email open rate across industries is 21.33%. Let’s say, for example, that you ran a welcome campaign for new customers and got a 50% open rate.

article thumbnail

10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)

SendX

And in case you don’t know, emails are effective in improving open rates. The use of emojis began in 2015 and has shown to have had a profound impact on open rates. In fact, open rates for emails with emojis in their subject line have gone up as much as 775 percent in 2015 – 2016 alone. Segmentation.