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The Ultimate Facebook Audit Guide [+ Free Template]

SocialPilot

Are you worried that your Facebook page is not driving qualified business leads or that your Facebook ad spends are not yielding good ROI? The audit helps you optimize your advertising spending by targeting the right audience and improving ROI. Hashtags add a viral element to your posts and also help you reach your target audience.

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The most important social media metrics to track

Sprout Social

How to Mine Your Social Media Data for a Better ROI. For a post that has a high impressions count but a low engagement number (and therefore a low engagement rate), it likely means that your post wasn’t interesting enough for audiences to take action after seeing it in their feed. ROI: Referrals & conversions.

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Just the Stats: Why Should You Leverage Video Marketing

Single Grain

Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. 83% of marketers claimed to have gotten a good ROI from video. 12% would like to see product demo videos.

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

CTR (or Click-through rate) - The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email. Conversion rate - The number or percentage of recipients who respond to your call-to-action in a given email marketing campaign or promotion.

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200+ Social Media Statistics And Facts Of 2024

SocialPilot

In Q2 2023, the CTR for social media advertising stood at 1.36% , a jump from 1.2% The average Twitter ad’s ROI is 40% higher than other channels. InMail has a 300% higher response rate than email , with a 10-25% hit rate on LinkedIn. Facebook has the largest share in the social media advertising market with 16%.