Contently

APRIL 19, 2021

In under a minute, I can watch enough content to produce a Ted Talk on why the pyramids were indubitably built by aliens, show you how to build a functional boat out of marshmallows, and recap 10 reasons that prove I am likely a hologram. At Contently, I think you know how much we value storytelling by now. My TikTok feed is chaotic.

Brand Identity 209

Brand Identity Branding B2B Paid Search Agency 209

Anyword

MARCH 19, 2019

As part of our efforts to bring the publishing community together, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (Keywee friends and customers like Gear Patrol , Salon , and Complex ) and share their insights.

Storytelling 40

Storytelling Mobile Advertising Newsletter Click Rate 40

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Your download should start shortly. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. The Contender is a small business using video to stand out from competitors and punch above its weight class. Then we cried. Then we subscribed for more.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Contently

FEBRUARY 12, 2024

The best email newsletters launch a new content offering to reach new audiences For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. As of 2022, the newsletter had 40 million subscribers —a whopping 18 million more people than actual stock trading customers on Robinhood.

Newsletter 78

Newsletter Email Marketing Work Management Content Marketing 78

Martech

JUNE 1, 2022

Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022. It sent publishers and advertisers into tailspins as they worried about how they’d deal with a cookieless world. Digital Out-of-Home. They’re also vital to digital marketing. Audio/podcast inventory.

Marketing Analytics Tools 123

Marketing Analytics Tools Marketing Attribution Analytics Google 123

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

Marketing Insider Group

SEPTEMBER 22, 2014

We opt-in to the content we want to watch, read, share and binge on. We opt out of the ads we don’t want and will not accept interruptions to the content experiences we want to consume or share. Peter Drucker said “ The aim of marketing is to get and keep customers.” But takes the brand out of the story.

Content Marketing 100

Content Marketing Paid Search Agency Opt-out Content 100

Onalytica B2B

NOVEMBER 15, 2018

(a lot of sales people sit here). • LinkedIn and Facebook Accounts but no Twitter or Instagram account. • Shares occasional brand content on LinkedIn. • Publishes 1-10 social media posts per month on LinkedIn. • Audience size: Up to 2,000 online (LinkedIn and Twitter combined). Connectors. Participators. Enthusiasts.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Top of Funnel 279

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. The Contender is a small business using video to stand out from competitors and punch above its weight class. Then we cried. Then we subscribed for more.

Video Marketing 65

Video Marketing Enterprise Management Generation Budget Programs 65

Valasys

JANUARY 23, 2020

The conventional funnel structure of a B2B buyer has transcended to a loop-like structure, wherein, the customers prefer to do multiple pieces of research before they make a final buying decision. Before the marketers can opt for a data-driven approach to scale-up sales, they need to get quality leads. What is Lead generation ?

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Leadspace

MAY 26, 2020

You can opt to pre-record your content or host it live. . This creates FOMO (Fear of Missing Out) and can drive larger crowds at once, versus trickling views over time. . This isn’t to say you can’t record the event and publish it for those who missed the event to capture the best of both worlds.

Trade Show 71

Trade Show Planning Lead Gen Opt-out 71

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications!

Video Marketing 57

Video Marketing Enterprise Management Generation Budget Programs 57

Stevens & Tate

APRIL 18, 2019

To truly get the most out of your inbound marketing efforts consider engaging in attraction marketing , which emphasizes a strategy that focuses on your audience. Storytelling is an essential way to connect or relate with audiences. Using storytelling to get your message across is one of the most effective ways to do this.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Planning Thought Leadership 40

Vidyard

SEPTEMBER 27, 2022

Video Benchmarks for Creation and Publishing 1.1 Great sales enablement teams are always proactively and thoughtfully advocating for the needs of their customers—the sales teams. Instead, opt to be a content curator—adding, replacing, refining, and iterating on the most effective resources for each team, funnel stage or topic.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Contently

OCTOBER 24, 2019

For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. Don’t just publish a digest. But you can’t just dump all your published content on your readers and expect them to engage. Try a new audience with a new offering. Take Nerdwallet’s investing newsletter as an example.

Newsletter 119

Newsletter Service Best Practices Budget Programs 119

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications!

Video Marketing 50

Video Marketing Enterprise Management Generation Budget Programs 50

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. It will force more marketers to consider how to create and publish content their customers actually want. Well it’s that time of year again.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Anyword

MARCH 11, 2020

Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. It All Starts With Audience Development.

Paid Content 52

Paid Content Lead Ranking Cost Per Click Banner Ads 52

Anyword

FEBRUARY 3, 2020

Why should brands and publishers opt for branded content? . Branded content operates in the opposite manner – the storytellers have the luxury of time and attention to build a narrative and to cultivate the relationship with the reader even further and tell a long story. and we’re able to help them figure things out.

Brand Identity 52

Brand Identity Branding Advertising Agencies Content 52

DealSignal

DECEMBER 28, 2021

These disciplines can include brand storytelling, differentiated messaging and positioning, account-based marketing, content marketing, digital marketing, lead-to-revenue processes, and the tracking of key metrics for ongoing optimization. The shorter a lead form is, the more likely a person will fill it out. Lead gen strategies.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Valasys

AUGUST 14, 2020

An effective social media content strategy offers several advantages including attracting an increased number of prospects and customers and expanding brands’ reach to a huge number of online audiences to generate measurable and cost-effective conversions. alt- Popularity of several social media platforms in the USA).

Social Media 84

Social Media Effectiveness Media Cost Per Click 84

Outbrain

MAY 9, 2021

Customer engagement is one of the most pressing issues for marketers today. In order to acquire, convert, retain customers – and turn them into advocates – you need to engage them. What is customer engagement? Before we get into the “how” of customer engagement, it’s important to properly define what it is.

Marketing & Strategy 49

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 49

Content Marketing Institute

JULY 6, 2018

More recently, REI tackled how women are represented outdoors, through an initiative called Force of Nature , which, as REI CEO Jerry Stritzke wrote in an April 2017 post, “claims the outdoors as a place to opt out of cultural pressures to conform – the ‘supposed-to’s’ and ‘shoulds’ that underpin outdated stereotypes – especially for women.”.

Content Marketing 109

Content Marketing Planning Work Management Paid Search Agency 109

Valasys

MARCH 13, 2020

Use Content strategy to describe your products or services, in a way that allows customers to simplify & solve several technical & social problems pertaining to particular products or services. Occasionally take some time out to promote your Company Culture over LinkedIn.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Content Marketing Institute

OCTOBER 5, 2018

Instagram has rolled out another feature – question stickers in Stories! Your responses to the questions posed through the sticker automatically publish to your story, where all your followers can see them and continue the conversation. Then that custom sticker can be added to a different image or video. Play a tune.

Forrester 103

Forrester Video Marketing Opt-out Opt-in 103

Valasys

SEPTEMBER 10, 2019

Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service. In fact, for the higher consideration categories, offline word of mouth is as much as 100 times more valuable.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Content Standard

MARCH 3, 2016

Timeliness in publishing has obvious benefits for brands, an important factor in determining how many people will discover and engage with your content. There’s a lot of noise out there—as of writing this at 9:00 a.m. million blog posts published. Brands and media sites clamor to be the first to hit publish—and why not?

Content 41

Content Storytelling Custom Publishing Opinions 41

Outbrain

SEPTEMBER 9, 2020

With a strong push by governments for domestic travel this summer, people are increasingly looking to car ownership to reduce their use of public transportation and travel out of cities. These trusted publisher sites provide a crucial channel for brands to reach consumers with engaging content. Native Video Powers Consideration.

Top of Funnel 29

Top of Funnel Buy Funnel Advertising Digital Marketing Funnels 29

Content Standard

MARCH 3, 2016

Timeliness in publishing has obvious benefits for brands, an important factor in determining how many people will discover and engage with your content. There’s a lot of noise out there—as of writing this at 9:00 a.m. million blog posts published. Brands and media sites clamor to be the first to hit publish—and why not?

Content 40

Content Storytelling Custom Publishing Opinions 40

Convince & Convert

MARCH 27, 2012

Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. For more on Joe, check out his personal site or follow him on Twitter @juntajoe. Social media channels abound for publishing purposes. There are no more excuses.

Work Management 141

Work Management Marketing Management Marketing Automation Services Service 141

Content Standard

MARCH 17, 2016

Not the sort that ends up in your spam box, but the physical stuff that we watched out parents throw out on a daily basis growing up, and then began to ourselves when we got our own places. But whether through overreliance on hands-off automation or just generally irrelevant content, many marketers are opting for ease over efficacy.

Newsletter 40

Newsletter Email Marketing Marketing & Strategy Marketing Strategy 40

Convince & Convert

MARCH 27, 2012

Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. For more on Joe, check out his personal site or follow him on Twitter @juntajoe. Social media channels abound for publishing purposes. There are no more excuses.

Work Management 129

Work Management Marketing Management Marketing Automation Services Service 129

Sword and the Script | B2B

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. .” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2.

Marketing AI 129

Marketing AI Paid Content Work Management PR 129

GreenRope

JULY 1, 2014

To view her complete presentation, check out her Facebook marketing slideshare. Zach King definitely inspired our creativity juices, but we’re still figuring out how we can strategically integrate it into our overall marketing strategy. Short Form Video with Zach King. LinkedIn: The In Academy with Ron Nash.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

To view her complete presentation, check out her Facebook marketing slideshare. Zach King definitely inspired our creativity juices, but we’re still figuring out how we can strategically integrate it into our overall marketing strategy. Short Form Video with Zach King. LinkedIn: The In Academy with Ron Nash.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

To view her complete presentation, check out her Facebook marketing slideshare. Zach King definitely inspired our creativity juices, but we’re still figuring out how we can strategically integrate it into our overall marketing strategy. Short Form Video with Zach King. LinkedIn: The In Academy with Ron Nash.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40