Hubspot

APRIL 13, 2021

The right pricing can make or break a business. Copying your competitors might mean starting a price war, but making a guess could leave you balking at abysmal sales numbers. That said, price optimization isn't simple. It requires research to understand both your customers and your business. Price Elasticity of Demand.

Pricing 78

Pricing Price Elasticity Optimization 78

Hubspot

AUGUST 27, 2024

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right. A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market.

Marketing AI 72

Marketing AI Pricing Price Marketing & Strategy 72

ATAK Interactive

MAY 2, 2017

We’ve covered effective SEO practices for driving up the number of potential customers to your site ( Article 1 , Article 2 , Article 3 ). The ecommerce sales funnel begins with the initial site visit and ends when the customer makes their final payment. However, getting them there is only step 1.

eCommerce 114

eCommerce Optimization Conversion Top of Funnel 114

Biznology

MAY 18, 2010

I recently met Ben at the Search Insider Summit conference in Florida and thought you'd be interested in his take on what some traditional businesses are doing wrong in their customer relationships--in this case, banks. Customers choose payment terms that fit their lifestyle, with easy installment payments and no penalties for early payoff.

Elasticity 80

Elasticity Budget Programs Transparency Work Management 80

SmartBug Media

JANUARY 11, 2023

Gaining the trust of new or prospective customers depends on specific content marketing strategies that fit your company and customer demographics. With most strategies, some type of incentive that intrigues and converts customers is necessary, but not all incentives work as well from company to company. Condition the customer.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

Salesforce Marketing Cloud

AUGUST 17, 2023

A retailer reduced online prices by 1% every time a shopper purchased a particular item. The marketing team thought this retail pricing promotion was genius. Shoppers kept refreshing their screens, expecting others to buy and the prices to drop. But the (heavily inflated) prices didn’t budge, as shoppers continued to wait.

Pricing 52

Pricing Price Planning Lead Ranking 52

TrustRadius Marketing

SEPTEMBER 20, 2022

Engagement is an indispensable step in the customer lifecycle. Businesses of all sizes need to engage customers on a wide scale to meet their business goals. Whether you’re a local business or a tech startup looking to grow, customer engagement will help you attract customers and keep them around.

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Marketing Management 98