Act-On

MAY 21, 2024

Post-purchase evaluation, the process a customer goes through after making a purchase, is real. We recently spoke with our internal customer marketing expert, Jennifer Blanco. It offers an opportunity to connect with your new customers and reassure them that they made the right choice.” Not sure where to start? It’s about 80%.

Marketing Automation Services 246

Marketing Automation Services Act-On Customer Satisfaction Open Rate 246

Webbiquity

APRIL 27, 2017

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. But it also means a dramatic leap in customer expectations. Professional customers (i.e., Some go even further, empowering customers to collaborate with vendors, and with each other.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Zoominfo

MARCH 27, 2018

On the most basic level, customer engagement can be defined as the ongoing relationship between a brand and its customers. And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. The Current State of Customer Engagement.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also an opportunity to become the ‘hero’ in your customer’s story. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively?

Work Management 120

Work Management Branding Brand Identity Customer Satisfaction 120

Adobe Experience Cloud Blog

JANUARY 18, 2018

In today’s technology and data-rich environment, knowledge-based systems are a common solution. According to a Global Deloitte survey, over 80% of Deloitte Knowledge users indicate that sharing knowledge leads to competitive advantage and adds real client value. Intimate Company Knowledge. Potential Recognized.

Work Management 133

Work Management Marketing Management Marketing & Strategy Ideal Customer Profiles 133

Salesforce Marketing Cloud

JANUARY 23, 2024

They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. They’re also your go-to for information when your knowledge management system isn’t organized in an effective way.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Sprout Social

JULY 31, 2024

If there’s one thing that can make or break a business, it’s how long a customer gets left on read. When a customer reaches out for help or simply has a question, long wait times can quickly impact your business’s bottom line. Optimizing FRT is essential as it sets the tone for the entire customer experience.

Advertising Benchmark 113

Advertising Benchmark Knowledge Base Customer Satisfaction Work Management 113

Salesforce Marketing Cloud

OCTOBER 30, 2024

Customers today want personalized, efficient service, and they don’t have time to wait around. In fact, our research finds that a whopping 78% of service reps say customers seem more rushed. Autonomous AI agents These AI-powered agents work directly with customers to help them resolve their issues.

Contacts 102

Contacts Automation Trends Work Management 102

SendX

NOVEMBER 20, 2018

There is no better option for product optimisation than solving real customer problems. Setting up custom application forms 3. Valid for Cyber Monday Document360 - Document360 is your one stop Software as a Service (SaaS) knowledge base platform for software product and project documentation. Deal - Buy cux.io

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Sprout Social

AUGUST 30, 2024

Strong digital customer service is an expectation, not an exception to the rule. Because the days of customers sitting on hold or reps saying “I don’t know” are long gone. Modern buyers expect customer care that’s swift, comprehensive and seamless. What is digital customer service? Translation?

Work Management 127

Work Management Marketing Management Service Knowledge Base 127

SendX

NOVEMBER 20, 2018

There is no better option for product optimisation than solving real customer problems. Setting up custom application forms 3. Valid for Cyber Monday Document360 - Document360 is your one stop Software as a Service (SaaS) knowledge base platform for software product and project documentation. Deal - Buy cux.io

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Zoominfo

JUNE 24, 2018

In today’s tech-driven world, businesses have constant access to their customers—for better or worse. Think about it, with chatbots, forums, review sites, email, social media, and mobile apps— modern customer relationships are more complicated than ever before. . The importance of improving customer relationships.

Enterprise Management 133

Enterprise Management FAQ Work Management Zoominfo 133

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Here are six Customer Service Week ideas to show your appreciation all year round.

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Martech

OCTOBER 25, 2024

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Your customer data is full of clues to help you understand which customers fit into each of these buckets.

Paid Search Agency 104

Paid Search Agency Marketing & Strategy Marketing Strategy Tools 104

Sprout Social

JUNE 8, 2023

We all dread dealing with customer service. Traditionally, customers call a toll-free support number or send an email to the help desk. More customers are turning to social media for their customer service, which creates a goldmine of valuable insights into their activities. Enter: customer service social media tools.

Work Management 129

Work Management Marketing Management Social Media Budget Programs 129

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. But where do you start with building a chatbot? Here are a few to consider.

Paid Search Agency 123

Paid Search Agency Marketing AI Work Management Marketing Management 123

Vidyard

JUNE 20, 2017

The expectations of customers are changing. Top support teams are utilizing the power of video to provide a personal touch and engage deeper with customers across the entire lifecycle. Personalized Customer Engagement. Try replacing automated text-based “thank you” notes with personalized videos.

Paid Search Agency 100

Paid Search Agency Video Marketing Customer Satisfaction Work Management 100

SmartBug Media

OCTOBER 4, 2024

In this episode, host Paul Schmidt is joined by SmartBug's resident senior living expert, Jackie Pfriender, to discuss how senior living organizations can improve their customer support using HubSpot's Service Hub. With a unified ticketing system , teams can track and resolve issues faster, leading to increased resident satisfaction.

Work Management 62

Work Management Marketing Management Paid Search Agency Ideal Customer Profiles 62

Salesforce Marketing Cloud

OCTOBER 19, 2023

When it comes to great customer service, your contact center plays an important role. We found that 94% of customers say a positive customer service experience makes them more likely to make a purchase again. Yet, only 13% of customers say they can get their issues solved with little effort.

Efficiency 104

Efficiency Contacts Automation Work Management 104

Biznology

AUGUST 23, 2019

The role of the customer support (CS) team has continued to expand. Once a reactive team that responded to inbound requests, customer support now has input into several aspects of the business. Organizations that encourage proactive customer support understand the value of building amazing customer experiences.

Marketing AI 136

Marketing AI Paid Search Agency Lead Scoring Lead Ranking 136

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Centralized efficiency with the customer success workspace. Automated customer assistance with an AI Chatbot.

Enterprise Management 122

Enterprise Management Work Management Marketing Management Allocation 122

SmartBug Media

NOVEMBER 18, 2020

According to HubSpot’s State of Customer Service Report , 93 percent of customer service professionals agree that customers today have higher expectations than before. Your customers are at the heart of your business. So how does that change how we’re thinking about customer service?

Service 98

Service Paid Search Agency Hubspot Knowledge Base 98

SmartBug Media

AUGUST 4, 2022

In 2018, HubSpot took these phases of inbound marketing and worked them into the flywheel model that emphasizes the delight phase “to help, support, and empower customers to reach their goals.”. The HubSpot service hub is a modern customer service system with the tools you need to interact with your customers and resolve their issues.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Hubspot 98

Martech

MARCH 30, 2023

Customer experience Webex by Cisco is adding AI to Webex Campaign and Webex Contact Center. Campaign now allows marketers to get five personalized email subject line suggestions based on the information the user provides about a campaign. As a result, more and more AI-powered solutions are being announced every day.

Marketing AI 104

Marketing AI Features Ideal Customer Profiles Product 104

SmartBug Media

MAY 9, 2023

April 2023 Create Multiple Knowledge Bases *available to Service Hub Enterprise users only. Learn More > HubSpot Update Details Service Hub Enterprise now allows businesses to create multiple Knowledge Bases, making their articles more specific to their customers' needs.

Hubspot 98

Hubspot Enterprise Management Product Work Management 98

Salesforce Marketing Cloud

JUNE 12, 2023

84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI. While many customers still use the phone, 57% now prefer to use digital channels. Get the insights now 1.

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

Televerde

JUNE 20, 2022

How overwhelmed would your support staff be if they received a call for every single customer question no matter how small? The answer reveals the value of customer self-service. Customer self-service is something all customers appreciate. What Is Customer Self-Service? Why Customer Self-Service Is So Important.

Service 90

Service FAQ Knowledge Base Customer Satisfaction 90

Tomorrow People

MAY 30, 2022

Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Planning 156

Envy

JUNE 12, 2022

So, it’s no wonder that savvy businesses prioritize customer experiences by arming their service teams with technology & data that’s all about elevating their performance. Customer service, support and success are fraught with challenges. Let's unpack what this means. moments that a B2B executive can have.”.

Work Management 118

Work Management Marketing Management Paid Search Agency Advertising Agencies 118

SmartBug Media

APRIL 26, 2022

Does growth mean acquiring new customers? Or dedicating resources to existing customers? Let’s add more context and define why customer retention and renewals are important. Customer retention strategies like educating and great customer service will increase customer loyalty. Maybe a mixture of both?

Enterprise Management 98

Enterprise Management Hubspot Work Management Marketing Management 98

ClickZ

NOVEMBER 22, 2019

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. What do customers expect when communicating with a brand? A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

TrustRadius Marketing

OCTOBER 27, 2022

Effective customer engagement is essential for any business. Strong, positive engagement strategies can keep existing customers happy and help you attract new ones. We’ll explore the features and strategies your enterprise should consider for customer engagement. Customer Engagement Features for Enterprises.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Salesforce Marketing Cloud

DECEMBER 5, 2023

Think about what your customers go through when they contact your business for help. This is why your case management system — how you keep track of all your customer data and resolve issues — can make or break customer relationships. Are they quickly connected with a chatbot or agent who efficiently resolves their issue?

Work Management 104

Work Management Marketing Management Customer Satisfaction Knowledge Base 104

Heinz Marketing

MAY 28, 2021

An email preference center is a landing page that allows recipients to customize their communication experience with you. In fact, 74% of marketers say targeted personalization increases customer engagement rates. Take their interests and craft specific nurture tracks based on those topics. No opens, no clicks. It’s a win-win.

Marketing Automation Services 124

Marketing Automation Services Opt-out Opt-in CAN-SPAM 124

Vidyard

DECEMBER 13, 2017

There’s only so many hours in the day—that’s why top support teams use video to increase deflection and resolve cases 25% faster, all while boosting overall customer satisfaction. Personalized Customer Engagement. Don’t let your customers be strangers— use video to engage them on a one-to-one basis!

Video Marketing 93

Video Marketing Customer Satisfaction Knowledge Base Analytics 93

Salesforce Marketing Cloud

JANUARY 27, 2022

The need to elevate the status of customer service agents has never been more crucial. While many basic service requests can be handled by bots , artificial intelligence tools , or automation technologies , human interaction between customers and agents is necessary for complex problems. Watch the demo.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Service 98

Martech

FEBRUARY 2, 2024

If you want to access the full set of customized personas or the image generator , those are all available as well. 3: Customer centricity: Terms like “customer” and “CDP” highlight a focus on customer data and relationships. Breakdown of common chat themes MarTechBot common chat themes.

Marketing AI 109

Marketing AI Marketing Management Marketing Automation Services Planning 109