Martech

MARCH 24, 2025

Dig deeper: How AI can combat the ‘paradox of choice’ and improve customer outcomes Expanding beyond human limits AI’s true value lies in overcoming human cognitive constraints or what Nobel laureate Herbert Simon famously described as our “bounded rationality.” Monitor your progress regularly.

Marketing AI 114

Marketing AI Work Management Marketing Management Advertising Agencies 114

Biznology

NOVEMBER 17, 2016

A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company. If you are looking for a way to stay ahead of your competition, implementing a knowledge base for your business is necessary.

Knowledge Base 80

Knowledge Base Enterprise Management Marketing Automation Services Marketing Management 80

SmartBug Media

OCTOBER 4, 2024

In this episode, host Paul Schmidt is joined by SmartBug's resident senior living expert, Jackie Pfriender, to discuss how senior living organizations can improve their customer support using HubSpot's Service Hub. With a unified ticketing system , teams can track and resolve issues faster, leading to increased resident satisfaction.

Work Management 64

Work Management Marketing Management Paid Search Agency Ideal Customer Profiles 64

sagefrog

JANUARY 17, 2025

Exceptional B2B customer experience (CX) is the backbone of success in an environment where every one of your competitors is looking to stand out. These relationships form a foundation of mutual success, where customer experience directly impacts retention, loyalty, and revenue. What Is B2B Customer Experience?

Ideal Customer Profiles 105

Ideal Customer Profiles B2B Lead Ranking Marketing Management 105

Salesforce Marketing Cloud

JULY 22, 2021

This prevents teams from delivering fast, quality customer support. That’s where Slack for customer service comes in. It’s designed to connect teams and mobilize the entire organization to better serve your customer. See how to give your customers an all-digital, end-to-end experience they will love with Service Cloud and Slack.

Customer Satisfaction 98

Customer Satisfaction Work Management Service Knowledge Base 98

Salesforce Marketing Cloud

APRIL 10, 2025

The goalposts in customer service are always shifting. In this blog, Ill cover four essential steps to unlock the full potential of AI agents and transform both your customer and service rep experiences. Order-based: These organizations blend sales and service, making them inseparable.

Enterprise Management 87

Enterprise Management Work Management Service Multi-Channel 87

Salesforce Marketing Cloud

JANUARY 30, 2025

AI is making waves across industries, and customer service is no exception. While theres plenty of buzz about how it’s already transforming existing customer service roles, theres another side to the story thats just as exciting: the brand-new jobs AI is bringing to the table.

Work Management 101

Work Management Ideal Customer Profiles Service Ethics 101

Biznology

NOVEMBER 16, 2020

Quality customer service focuses on providing exceptional customer experiences. The goal is to convert leads into paying customers, build relationships with them, retain them, and turn them into brand advocates. To dramatically improve the effectiveness of your customer service, you need to collect customer data and act on it.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Biznology

FEBRUARY 20, 2017

Realizing that user or customer engagement can ensure success, businesses worldwide recognized it as a lucrative opportunity to extend reach and clientele base. In fact, many businesses used their official social media profiles to provide a better customer service. Understanding the relevance of knowledge management.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Martech

APRIL 11, 2025

HubSpot’s March updates focus on smarter automation, deeper insights and improved customization. Let site visitors browse and search your knowledge base in-widget. New and improved customer success workspace. Track 1:1 email performance in custom reports. AI-powered A/B testing for landing pages.

Mobile Marketing 64

Mobile Marketing Lead Ranking Contact Marketing Planning 64

Act-On

MAY 21, 2024

Post-purchase evaluation, the process a customer goes through after making a purchase, is real. We recently spoke with our internal customer marketing expert, Jennifer Blanco. It offers an opportunity to connect with your new customers and reassure them that they made the right choice.” Not sure where to start? It’s about 80%.

Marketing Automation Services 246

Marketing Automation Services Act-On Customer Satisfaction Open Rate 246

Vidyard

OCTOBER 21, 2020

Stories like these are the new normal of customer support. Customers want quick and timely resolution to their issues—preferably in an easy-to-digest format. 82% of people have quit a brand because of poor customer service experiences. In order to keep your customers, you need to provide an amazing level of support.

Customer Satisfaction 65

Customer Satisfaction Paid Search Agency Video Marketing Work Management 65

Acrolinx

NOVEMBER 27, 2024

Why bad customer support content hurts your business Poor self-service support content costs companies greatly. Not helping your customers resolve their issue quickly leads to negative customer experiences, more calls to your support agents, and bigger budgets to provide the resources needed to your customer service team.

Paid Search Agency 52

Paid Search Agency Customer Satisfaction Knowledge Base Content 52

SmartBug Media

SEPTEMBER 9, 2024

You can’t maximize your full customer lifecycle without the proper systems in place. As part of the HubSpot CRM platform, Service Hub hosts a suite of tools and features aimed at improving customer support, satisfaction, and retention. Zendesk, Salesforce or HubSpot).

Work Management 64

Work Management Marketing Management Hubspot Service 64

Webbiquity

APRIL 27, 2017

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. But it also means a dramatic leap in customer expectations. Professional customers (i.e., Some go even further, empowering customers to collaborate with vendors, and with each other.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Salesforce Marketing Cloud

MARCH 24, 2025

For growing startups, every decision counts especially those driven by customer data. As businesses strive to grow in competitive markets, the ability to understand customer data can mean the difference between success and stagnation. What well cover: What is customer data management? What Is a SaaS CRM?

Marketing Management 54

Marketing Management Marketing AI Ideal Customer Profiles Allocation 54

Salesforce Marketing Cloud

SEPTEMBER 16, 2024

In today’s digital and customer-centric world, manufacturers must evolve to remain competitive and drive growth. Learn how manufacturers can incorporate the findings to better differentiate their service and improve customer satisfaction and loyalty. The manufacturing industry is undergoing a significant transformation.

Enterprise Management 52

Enterprise Management Service Lead Ranking Customer Satisfaction 52

Salesforce Marketing Cloud

MARCH 21, 2025

Customer service today is dominated by artificial intelligence (AI), and for good reason. AI can do everything from handling routine tasks with unparalleled speed to analyzing customer data and offering personalized recommendations. And to establish customer loyalty, youll need a human touch.

Work Management 54

Work Management Service Customer Satisfaction Sales Qualified Leads 54

SmartBug Media

SEPTEMBER 4, 2024

Customer support gets a bad rap: You email about a product only to receive radio silence or talk to a rude representative on the phone. You need to be able to solve challenges easily if you want to please prospects and customers and secure conversions. Customers need answers now, or they may bolt.

Customer Satisfaction 64

Customer Satisfaction Ideal Customer Profiles Paid Search Agency Cross-Selling 64

Salesforce Marketing Cloud

DECEMBER 18, 2024

B2B (Business-to-Business) customer service is complex, involving multiple relationship layers, big transactions, and specific support needs that need extra attention. With fewer but larger customers, the stakes are high. Lets look at how you can use Agentforce to transform your B2B customer service. What are AI agents?

Work Management 52

Work Management Service B2B Customer Satisfaction 52

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also an opportunity to become the ‘hero’ in your customer’s story. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively?

Work Management 136

Work Management Brand Identity Branding Customer Satisfaction 136

Zoominfo

MARCH 27, 2018

On the most basic level, customer engagement can be defined as the ongoing relationship between a brand and its customers. And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. The Current State of Customer Engagement.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Marketing Insider Group

SEPTEMBER 14, 2021

OptinMonster – OptinMonster focuses on helping customers create websites that convert. DBpedia – DBpedia is a crowdsourced knowledge base that extracts structured data content from various Wiki projects. Their blog is full of guides, examples, and case studies with data accompanied by visuals like charts and graphs.

Case Studies 363

Case Studies Content Case Study Statistics 363

Salesforce Marketing Cloud

OCTOBER 29, 2024

Last year, we got an unexpected phone call telling us that our 20-year-old customer service management (CSM) system for our technical support organization would be deprecated. We already had Sales Cloud as our customer relationship management ( CRM ) software, and ServiceNow as our IT service management (ITSM) solution.

Enterprise Management 69

Enterprise Management Work Management Service Knowledge Base 69

Hubspot

JANUARY 2, 2025

McKinsey's recent research shows that about 75% of the value generative AI delivers is concentrated in four key areas: customer operations, marketing and sales, software engineering, and R&D some of the most critical aspects of building and running a successful business. Today, there are countless use cases for AI in customer support.

Marketing AI 78

Marketing AI Work Management Marketing Management Budget Programs 78

Adobe Experience Cloud Blog

JANUARY 18, 2018

In today’s technology and data-rich environment, knowledge-based systems are a common solution. According to a Global Deloitte survey, over 80% of Deloitte Knowledge users indicate that sharing knowledge leads to competitive advantage and adds real client value. Intimate Company Knowledge. Potential Recognized.

Work Management 133

Work Management Marketing Management Marketing & Strategy Ideal Customer Profiles 133

Sana Commerce

SEPTEMBER 12, 2024

B2B customer service isn’t just about answering questions or troubleshooting issues—it’s about building lasting partnerships. It’s about understanding your customers’ unique needs and going the extra mile to help them succeed. Table of contents B2B vs. B2C customer service: What’s the difference?

Work Management 52

Work Management Service B2B Churn Rate 52

SendX

NOVEMBER 20, 2018

There is no better option for product optimisation than solving real customer problems. Setting up custom application forms 3. Valid for Cyber Monday Document360 - Document360 is your one stop Software as a Service (SaaS) knowledge base platform for software product and project documentation. Deal - Buy cux.io

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Sprout Social

JUNE 8, 2023

We all dread dealing with customer service. Traditionally, customers call a toll-free support number or send an email to the help desk. More customers are turning to social media for their customer service, which creates a goldmine of valuable insights into their activities. Enter: customer service social media tools.

Work Management 143

Work Management Marketing Management Social Media Budget Programs 143

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. But where do you start with building a chatbot? Here are a few to consider.

Paid Search Agency 135

Paid Search Agency Marketing AI Work Management Marketing Management 135

SendX

NOVEMBER 20, 2018

There is no better option for product optimisation than solving real customer problems. Setting up custom application forms 3. Valid for Cyber Monday Document360 - Document360 is your one stop Software as a Service (SaaS) knowledge base platform for software product and project documentation. Deal - Buy cux.io

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Valasys

MARCH 25, 2025

Businesses can develop customized strategies that match their objectives by utilizing this knowledge base. This depth of knowledge that a marketing agency in Tampa, FL , holds typically leads to resource allocation and increased RO for businesses. Achievable Responsibility Marketing agencies deliver outcomes.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies Allocation 40

Zoominfo

JUNE 24, 2018

In today’s tech-driven world, businesses have constant access to their customers—for better or worse. Think about it, with chatbots, forums, review sites, email, social media, and mobile apps— modern customer relationships are more complicated than ever before. . The importance of improving customer relationships.

Enterprise Management 133

Enterprise Management FAQ Work Management Zoominfo 133

Hubspot

DECEMBER 4, 2024

AI makes customers happier. By personalizing experiences, providing instant support, and anticipating specific needs, AI significantly enhances customer satisfaction and, ultimately, secures customer loyalty. AI reduces employee burnout and increases job satisfaction. Check out my thoughts below: 1.

Business 64

Business Contingency Planning Customer Satisfaction Allocation 64

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Here are six Customer Service Week ideas to show your appreciation all year round.

Work Management 135

Work Management Service Customer Satisfaction Ad Exchange 135

SmartBug Media

FEBRUARY 19, 2025

Below, well explore their expert take on AgeTech challenges and how HubSpot can be a game changer for organizations looking to scale and retain customers. The Cost of Customer Acquisition in AgeTech Acquiring customers in senior tech can be costly, given the need to consider multiple buyer personas and channels.

Multi-Touch Attribution 59

Multi-Touch Attribution Marketing & Strategy Marketing Strategy Multi-Channel 59

Salesforce Marketing Cloud

JANUARY 23, 2024

They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. They’re also your go-to for information when your knowledge management system isn’t organized in an effective way.

Work Management 98

Work Management Customer Satisfaction Knowledge Base FAQ 98