Salesforce Marketing Cloud

MARCH 21, 2025

Customer service today is dominated by artificial intelligence (AI), and for good reason. AI can do everything from handling routine tasks with unparalleled speed to analyzing customer data and offering personalized recommendations. And to establish customer loyalty, youll need a human touch.

Work Management 54

Work Management Service Customer Satisfaction Sales Qualified Leads 54

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also an opportunity to become the ‘hero’ in your customer’s story. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively?

Work Management 134

Work Management Branding Brand Identity Customer Satisfaction 134

SmartBug Media

SEPTEMBER 4, 2024

Customer support gets a bad rap: You email about a product only to receive radio silence or talk to a rude representative on the phone. You need to be able to solve challenges easily if you want to please prospects and customers and secure conversions. Customers need answers now, or they may bolt.

Customer Satisfaction 64

Customer Satisfaction Ideal Customer Profiles Paid Search Agency Cross-Selling 64

Zoominfo

MARCH 27, 2018

On the most basic level, customer engagement can be defined as the ongoing relationship between a brand and its customers. And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. The Current State of Customer Engagement.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Sana Commerce

SEPTEMBER 12, 2024

B2B customer service isn’t just about answering questions or troubleshooting issues—it’s about building lasting partnerships. It’s about understanding your customers’ unique needs and going the extra mile to help them succeed. Table of contents B2B vs. B2C customer service: What’s the difference?

Work Management 52

Work Management Service B2B Churn Rate 52

Tomorrow People

MAY 30, 2022

Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Planning 156

Salesforce Marketing Cloud

DECEMBER 18, 2024

B2B (Business-to-Business) customer service is complex, involving multiple relationship layers, big transactions, and specific support needs that need extra attention. With fewer but larger customers, the stakes are high. Lets look at how you can use Agentforce to transform your B2B customer service. What are AI agents?

Work Management 52

Work Management Service B2B Customer Satisfaction 52

SmartBug Media

FEBRUARY 19, 2025

Below, well explore their expert take on AgeTech challenges and how HubSpot can be a game changer for organizations looking to scale and retain customers. The Cost of Customer Acquisition in AgeTech Acquiring customers in senior tech can be costly, given the need to consider multiple buyer personas and channels.

Multi-Touch Attribution 59

Multi-Touch Attribution Marketing & Strategy Marketing Strategy Multi-Channel 59

Vision6

AUGUST 20, 2020

When a customer purchases your product, it is just the start of their relationship with your brand. Enter customer onboarding – a well-thought-out welcome plan to guide your customers towards success. Customer onboarding is an end-to-end process that educates customers about the benefits of your product or service.

Loyalty 72

Loyalty Buyer Personas Lead Ranking Lead Scoring 72

Salesforce Marketing Cloud

FEBRUARY 19, 2025

For those who succeed, its a genuine game-changer for customer experience. As businesses navigate the fast-paced digital world of customer service, AI agents have evolved from an emerging trend to an essential tool. Each type brings its own set of benefits and applications that can improve how businesses connect with their customers.

Work Management 52

Work Management Customer Satisfaction Marketing Management Lead Ranking 52

Hubspot

DECEMBER 4, 2024

AI makes customers happier. By personalizing experiences, providing instant support, and anticipating specific needs, AI significantly enhances customer satisfaction and, ultimately, secures customer loyalty. AI reduces employee burnout and increases job satisfaction. Check out my thoughts below: 1.

Business 64

Business Contingency Planning Customer Satisfaction Allocation 64

Zoominfo

JUNE 24, 2018

In today’s tech-driven world, businesses have constant access to their customers—for better or worse. Think about it, with chatbots, forums, review sites, email, social media, and mobile apps— modern customer relationships are more complicated than ever before. . The importance of improving customer relationships.

Enterprise Management 133

Enterprise Management FAQ Work Management Zoominfo 133

Biznology

AUGUST 23, 2019

The role of the customer support (CS) team has continued to expand. Once a reactive team that responded to inbound requests, customer support now has input into several aspects of the business. Organizations that encourage proactive customer support understand the value of building amazing customer experiences.

Marketing AI 136

Marketing AI Paid Search Agency Lead Scoring Lead Ranking 136

Sprout Social

JUNE 26, 2023

Enhanced customer satisfaction, high customer engagement, and increased revenue are good reasons to develop an omnichannel customer experience. It takes a strategic approach, continuous optimization, a customer-centric mindset and a well-planned omnichannel strategy to make it all possible.

Marketing Automation Services 144

Marketing Automation Services Touchpoints Allocation Work Management 144

Vidyard

JUNE 20, 2017

The expectations of customers are changing. Top support teams are utilizing the power of video to provide a personal touch and engage deeper with customers across the entire lifecycle. Personalized Customer Engagement. Try replacing automated text-based “thank you” notes with personalized videos.

Paid Search Agency 100

Paid Search Agency Video Marketing Customer Satisfaction Work Management 100

TrustRadius Marketing

OCTOBER 27, 2022

Effective customer engagement is essential for any business. Strong, positive engagement strategies can keep existing customers happy and help you attract new ones. We’ll explore the features and strategies your enterprise should consider for customer engagement. Customer Engagement Features for Enterprises.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

SmartBug Media

APRIL 26, 2022

Does growth mean acquiring new customers? Or dedicating resources to existing customers? Let’s add more context and define why customer retention and renewals are important. Customer retention strategies like educating and great customer service will increase customer loyalty. Maybe a mixture of both?

Enterprise Management 98

Enterprise Management Hubspot Work Management Marketing Management 98

Envy

JUNE 12, 2022

So when we do finally speak to a service agent, it can make or break our impression of the brand as a whole: If it’s fantastic, we’ll remain loyal, but if it’s terrible, we may shift our loyalty (and money) to a competing brand. Customer service, support and success are fraught with challenges. Let's unpack what this means.

Work Management 118

Work Management Marketing Management Paid Search Agency Advertising Agencies 118

Salesforce Marketing Cloud

JUNE 12, 2023

84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI. While many customers still use the phone, 57% now prefer to use digital channels. Get the insights now 1.

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

SocialPilot

DECEMBER 23, 2024

Negative reviews, unmanaged social media interactions, and lack of customer feedback can significantly harm a business. For businesses, choosing the right software isnt just about handling reviews or social media; its about building a strong brand that thrives on trust and customer feedback. What is a Reputation Management Software?

Work Management 45

Work Management Marketing Management Budget Programs Software 45

SocialPilot

JANUARY 21, 2024

Today, with the ubiquity of social media platforms, customers have found a more direct and engaging channel to communicate with businesses. As billions flock to these platforms, the importance of delivering top-notch social media customer service has skyrocketed. So, what does exemplary social media customer service entail?

Social Media 111

Social Media Marketing Management Service Ideal Customer Profiles 111

Salesforce Marketing Cloud

JANUARY 27, 2022

The need to elevate the status of customer service agents has never been more crucial. While many basic service requests can be handled by bots , artificial intelligence tools , or automation technologies , human interaction between customers and agents is necessary for complex problems. Watch the demo.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Service 98

Sprout Social

JUNE 5, 2019

Being a customer these days means that you have a wide variety of service channels to choose from. There are self-service knowledge bases, AI-powered chatbots and messaging services designed to cater to different customers. As a brand, you’ve likely already worked on customer service in some form.

Work Management 111

Work Management Social Media Service Ideal Customer Profiles 111

Salesforce Marketing Cloud

JANUARY 10, 2024

Are you tracking your customer effort score? Many service leaders prefer this key performance indicator (KPI) over tried-and-true metrics like customer sa tisfaction , Net Promoter Score , and customer retention. With expectations like that, it’s no wonder so many companies keep an eye on customer effort.

Lead Ranking 105

Lead Ranking Lead Scoring Ideal Customer Profiles Multi-Channel 105

Martech

FEBRUARY 2, 2024

If you want to access the full set of customized personas or the image generator , those are all available as well. 3: Customer centricity: Terms like “customer” and “CDP” highlight a focus on customer data and relationships. Breakdown of common chat themes MarTechBot common chat themes.

Marketing AI 108

Marketing AI Marketing Management Marketing Automation Services Planning 108

TrustRadius Marketing

SEPTEMBER 1, 2022

The ability to engage with customers is at the heart of any business. Successful organizations strive to meet customer expectations and provide them with the best user experience possible.This involves offering reliable support across all your communication channels. How Customer Engagement Platforms Work. These include.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 98

Rev

JUNE 28, 2023

When companies wait to put customer retention strategies into action until after churn becomes an issue, they essentially write the script for their own demise. Almost as quickly as they skyrocketed in popularity, they lost their customers and fell well behind their competitors. Think of your last lost customer.

Customer Satisfaction 78

Customer Satisfaction Lead Ranking Lead Scoring Loyalty 78

Salesforce Marketing Cloud

JULY 9, 2021

When a customer reaches out with a complex problem, it’s a moment of truth. If you’re unfamiliar with case swarming, the idea is that service agents unlock knowledge by pulling in resources to reach resolutions for complicated customer requests faster. It takes the guesswork out of customer service. Read the article.

Work Management 98

Work Management Marketing Management Service Lead Ranking 98

TrustRadius Marketing

SEPTEMBER 20, 2022

Engagement is an indispensable step in the customer lifecycle. Businesses of all sizes need to engage customers on a wide scale to meet their business goals. Whether you’re a local business or a tech startup looking to grow, customer engagement will help you attract customers and keep them around.

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Marketing Management 98

Salesforce Marketing Cloud

MAY 15, 2024

Today’s customers are tired of repeating themselves. They want a connected experience across all customer service channels, from live chat to voice. That’s why an omnichannel contact center needs to be part of your customer service strategy. What you’ll learn: What is an omnichannel contact center?

Contacts 105

Contacts Work Management SMS Training 105

seo.co

MAY 26, 2021

One of the most telling is something known as Customer Lifetime Value. Armed with an understanding of your Customer Lifetime Value, or CLV, you can make more intelligent decisions about sales, marketing, branding, pricing , service, retention, and profitability. What is Customer Lifetime Value?

Paid Search Agency 98

Paid Search Agency Cross-Selling Marketing Analytics Tools Ad Frequency 98

Televerde

JULY 20, 2021

You call customer service and there’s a “longer than usual” wait time. When you try to contact customer service, your only option is a chatbot who gives you a vague auto-response and tells you someone will get back to you soon. These kinds of scenarios leave customers feeling frustrated and companies at risk of losing their business.

Allocation 72

Allocation Multi-Channel SMS Knowledge Base 72

Spiralytics

APRIL 25, 2024

Many SaaS businesses emphasize acquiring new customers. Hence, SaaS companies should equally focus on reducing customer churn. A key to sustainable success thus lies in SaaS customer retention , which nurtures existing ones. This is where you’d want to extend CRM use rather than keep it to store customer data.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Martech Advisor

AUGUST 27, 2019

In a world that is increasingly driven by automation and algorithms, companies can distinguish themselves from the competition by putting an emphasis on these five customer support strategies that build a personal rapport with customers, writes, RJ Horsley is the President of SpotOn Transact, LLC.

Paid Search Agency 77

Paid Search Agency Automation Personalization Marketing Management 77

SalesIntel

NOVEMBER 26, 2024

However, one critical aspect that often sets the best sales intelligence tools apart is the quality of customer support they provide. Exceptional customer support can make a significant difference in how sales and marketing professionals utilize these tools to achieve success.

Marketing Automation Services 52

Marketing Automation Services Paid Search Agency Tools Customer Satisfaction 52

Rev

AUGUST 23, 2023

And with the impact of PLG on user adoption, customer satisfaction and revenue growth, it’s no wonder the B2B tech world lapping it up. It prizes organic growth, fosters lower customer acquisition costs and focuses on faster time to value realization for customers. PLG emphasizes a user-centric approach.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Salesforce Marketing Cloud

DECEMBER 4, 2023

When customers contact your service team, they want help fast. According to our research, 81% of customers expect faster service as technology advances. You need a customer support strategy that can help you keep up. Customer support plays a major role in customer retention. Why is customer support important?

Work Management 64

Work Management Marketing Management Paid Search Agency Customer Satisfaction 64