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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Can the platform identify new accounts to target?

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10 Reasons Why Your Sales Team Needs a CRM tool

SalesIntel

The global customer relationship management (CRM) market was worth USD 43.7 According to the Grandview research report , CRM tools are used by 82% of the businesses studied for sales reporting and process automation. More significantly, all departments are now able to provide consumers with consistent, customized service.

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10 Signs Your Buyer Data is Causing Problems for Sales & Marketing

Leadspace

Personalized campaigns, territory planning, lead routing, lead prioritization, cross sell/up sell, analysis, reporting, and the implementation of AI models all rely on having accurate, up-to-date customer data. Declined sales efficiency is a major indicator that your buyer data environment is in trouble.