Liveintent

OCTOBER 8, 2021

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. In a nutshell, Mail Privacy Protection will anonymize Apple Mail users’ information, leaving marketers in the dark about their audience’s email open times, locations, and device information.

Privacy Protection 71

Privacy Protection Privacy Clickthrough Paid Search Agency 71

ConvertKit

DECEMBER 22, 2021

There were many large changes introduced with this operating system and a few of the major changes were focused on privacy. The change that received the most attention from email senders was the Mail Privacy Protection feature of the Mail app. What is Mail Privacy Protection? You can view past reports here.

Open Rate 107

Open Rate Privacy Protection Deliverability Privacy 107

Litmus

OCTOBER 14, 2021

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? Fortunately, mailbox providers don’t really use opens to determine email deliverability, so we recommend focusing more on engagement metrics such as reads, clicks, and inbox behaviors.

Privacy Protection 76

Privacy Protection Privacy Webinar Metrics Opt-out 76

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? Your report is based on the last 90 days of activity tracked with Litmus Email Analytics tracking codes—and continues to evolve as you send more tracked emails until Mail Privacy Protection goes into effect. And it goes live as early as next month.

Privacy Protection 113

Privacy Protection Privacy Open Rate Deliverability 113

Litmus

OCTOBER 21, 2021

Lauren’s session will teach you about email deliverability, what impacts inbox placement most, and more. ( My session is all about email deliverability and what tactics you should (and should not) consider on your path to hitting the inbox. Lauren Meyer. Chief Marketing Officer, SocketLabs. Follow Lauren on LinkedIn and Twitter.

Deliverability 81

Deliverability Privacy Protection Privacy Conference 81

Martech

JULY 20, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Email may have been around since the dawn of the internet, but the space doesn’t stand still.

Email Marketing 126

Email Marketing Privacy Protection Advertising Agencies Deliverability 126

Martech

DECEMBER 22, 2021

There are a lot more insights that marketers need, especially with the release of Mail Privacy Protection that was in iOS 15 that came out in September.” ” Although Validity had not previously been part of the Program, it had had a partnership with Adobe through 250ok, the deliverability solution it acquired in March 2020.

Email Marketing 138

Email Marketing Ethics Privacy Protection Deliverability 138

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 111

Webinar Metrics Privacy Protection Analytics Privacy 111

Litmus

AUGUST 2, 2021

Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you. What are the stats and metrics we should focus on once the Apple Mail Privacy Protection goes into effect?

Webinar Metrics 113

Webinar Metrics Privacy Protection Trends Privacy 113

Litmus

DECEMBER 13, 2024

While email deliverability can be a bit of a mystery, understanding some of the more technical terms that play into it can make it a little less daunting. If youre looking for how to fix your email deliverability, you get stuck on all the acronyms to keep track of: DMARC, DKIM, SPFwhat does it all mean?

Deliverability 52

Deliverability CAN-SPAM Opt-out Domain 52

Litmus

OCTOBER 27, 2021

Apple’s Mail Privacy Protection has been a hot topic since it was announced in June 2021. He continued the conversation on the (virtual) stage during his session, “Apple’s Mail Privacy Protection: How It Will Affect Email Marketers & How They Should Respond.”. Email deliverability is complex.

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Privacy Protection Work Management Deliverability Privacy 102

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Deliverability management. Improved deliverability and design of email messages.

Marketing Automation Services 142

Marketing Automation Services Enterprise Management Work Management Marketing Management 142

Spiralytics

JANUARY 11, 2023

But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Ensure deliverability. However, you can use automation software to ensure emails reach your targeted prospects’ inboxes with high-deliverability IPs. Trend 1: Content!

Email Marketing 118

Email Marketing Trends Planning Privacy Protection 118

Martech

MAY 24, 2024

When I talk with clients who are having deliverability problems, especially when sending into Gmail, I call it being in Google Jail. From deliverability to engagement to ethics to ISP rules, there is nothing good about buying a list. Sentence : Six months or longer in deliverability prison. Annoyed, no doubt.

RFP 136

RFP Deliverability Blast Campaigns Budget Programs 136

Litmus

SEPTEMBER 30, 2021

The biggest concern about that for marketers has been Mail Privacy Protection. If you have a lot of these, your email deliverability will be negatively impacted. Here’s what a few email marketing experts shared during our recent webinar, Confessions of a Marketer: Apple Mail Privacy Protection. “My Not really.

Email Marketing 96

Email Marketing Privacy Protection Privacy Paid Search Agency 96

Litmus

JULY 8, 2021

Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Deliverability metrics. In the long term, how subscribers of a particular inbox engage with your emails and whether you abuse their platform adds up, potentially leading to deliverability problems. See more of the email picture.

Webinar Metrics 120

Webinar Metrics Deliverability CAN-SPAM Co-Registration 120

Litmus

JANUARY 25, 2022

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability , and measuring high-level subscriber engagement. Open rate can also give you insight into your historical brand presence. Unsubscribe rate.

Email Marketing 110

Email Marketing Click Rate Open Rate CTR 110

Litmus

SEPTEMBER 20, 2022

Deliverability rate or inbox placement rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Phase #6: Email deliverability. Determine how you’ll measure your success. Unsubscribe rate. Bounce rate.

Deliverability 113

Deliverability CAN-SPAM Privacy Protection Churn Rate 113

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. The journey of an email from creation to sending takes hours of behind-the-scenes effort.

Email Marketing 106

Email Marketing Marketing Automation Services Work Management Planning 106

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user,” Apple states.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Martech

OCTOBER 30, 2023

One thing to consider if you are having severe deliverability challenges is a double opt-in email. Toxins Now that we’ve shown you what good elements can do for email optimization and deliverability, now it’s time to look at the bad elements your marketing team should stay away from. This can be executed as a “welcome” email.

Email Marketing 132

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 132

ConvertKit

JULY 6, 2021

Privacy is paramount, and we aren’t advocating that senders are entitled to a recipient’s open data. However, we can’t deny that open rates have long been the metric that email senders most heavily rely on to determine the performance of their email marketing and deliverability. How Apple’s email privacy protection hurts creators.

Deliverability 45

Deliverability Privacy Privacy Protection Open Rate 45

Salesforce Marketing Cloud

APRIL 15, 2024

While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. Deliver and win Why is personalized content important? I recently blogged about the subscriber lifecycle and the need to have an active list hygiene strategy in place.

Webinar Metrics 121

Webinar Metrics Click Rate Blast Campaigns Open Rate 121

Scoop.it

FEBRUARY 28, 2023

Moreover, it enhances email deliverability and sender reputation. Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency.

Email Marketing 101

Email Marketing Trends Lead Ranking Planning 101

Litmus

JULY 7, 2021

There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. Warming up your IP before increased send volume protects deliverability. If you plan on boosting your email volume during the holidays, you should start thinking about deliverability now.

Planning 117

Planning Deliverability Privacy Protection Email Campaigns 117

Litmus

APRIL 22, 2022

This is important not only for brand consistency, but also for the fact that 60% of emails are viewed on mobile devices, although it remains to be seen how Apple’s Mail Privacy Protection (MPP) will ultimately impact this behavior. In fact, up to 79% of consumers admit they would delete an email that isn’t mobile optimized.

Template 111

Template Privacy Protection Mobile Marketing Click Rate 111

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s what to include: Email marketing goals. What do you want your emails to do? Audience overview.

Email Marketing 103

Email Marketing Marketing Strategy Marketing & Strategy Planning 103

Litmus

OCTOBER 14, 2021

And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. As part of the report on negative metrics, I would also look at deliverability. Then, there’s all the privacy changes going on right now. A great open rate just shows how flashy your subject line is.

Marketing Report 85

Marketing Report Email Marketing Privacy Protection Paid Search Agency 85

Litmus

OCTOBER 28, 2022

When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Open rates were never super accurate to begin with, if we’re being honest. It was really just a lot of activity to say, ‘Well, we think that they opened.

Open Rate 94

Open Rate Privacy Protection Marketing Management Click Rate 94

Litmus

JULY 28, 2021

But as email has evolved, hidden content has become much more common and doesn’t hurt your deliverability in the same way it used to. Speaking of open rates, you may not be able to rely on that as a success metric anymore after Apple’s Mail Privacy Protection launches (as early as September 2021).

Click Rate 127

Click Rate Privacy Protection Paid Search Agency Open Rate 127

Litmus

JUNE 28, 2021

Consistent email engagement and deliverability. Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates. Friendly note: We’re actively covering the Apple Mail Privacy Protection news. Then dive into deliverability. Integrated Insights Report in Litmus.

Budget Programs 67

Budget Programs Deliverability CAN-SPAM Privacy Protection 67

Litmus

JUNE 10, 2024

But a recent push for consumer privacy protection leaves marketers without third-party cookies at their disposal to plan and execute their email marketing personalization. Without regular data cleansing, your data can become stale—resulting in lower email engagement, poor deliverability, and ultimately, decreased ROI.

Personalization 76

Personalization Privacy Protection Data Hygiene Paid Search Agency 76

Martech

MARCH 30, 2022

But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate. Everything you need to know about email marketing deliverability that your customers want and that inboxes won’t block. Get MarTech’s Email Marketing Periodic Table.

Multivariate analysis 111

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 111

Litmus

OCTOBER 11, 2023

Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. When you don’t have insight into where your audience is opening, using a hybrid/responsive design is a must.

Design 123

Design SEM Class Mobile Marketing 123

Litmus

MARCH 16, 2020

Among the responses, 41% said opt-out rates decreased, while 55% said spam complaints were down and 55% said email deliverability had improved. In January 2020, the California Consumer Privacy Protection Act (CCPA) went into effect and is considered a precursor to a national standard in the United States.

Privacy 64

Privacy Email Marketing Privacy Protection CAN-SPAM 64

Litmus

FEBRUARY 7, 2023

But considering how much of deliverability these days is based on sender authentication, it seems eminently worthwhile to invest in getting it set up for your brand. In a post-Mail Privacy Protection (MPP) world , we’re looking for new ways to measure engagement and know whether our content is connecting with our subscribers.

Email Marketing 100

Email Marketing Design Trends Work Management 100

DotDigital

NOVEMBER 5, 2021

There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email. Mail Privacy Protection allows iOS 15 users to load email content privately, and not reveal their IP address. What’s changed? This means senders are unable to track opens, forwards, and the recipient’s precise location.

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Privacy Protection Privacy Work Management Opt-out 52