Inbox Insight

OCTOBER 6, 2021

If you know where B2B tech buyers are planning to invest their budget, you are in a strong position for identifying in-market buyers and the optimal time to target them. This allows us to present you with the latest first party research from those of the highest relevance. But this data is often hard to come by….

Work Management 98

Work Management Marketing Management Planning Budget Programs 98

Sword and the Script | B2B

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Marketing AI 131

Marketing AI Paid Content Work Management PR 131

6sense

JULY 17, 2017

Back in early 2012, I signed on as vice president of global customer success and services at Okta , a leading independent provider of identity for the enterprise. At that time, only a few B2B companies subscribed to this kind of service in the cloud (hint: early adopters). Present day. Let me show you why. Just one year later….

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Inbox Insight

NOVEMBER 30, 2023

Backed up by the fact that 74% of cloud security professionals are extremely concerned about the security of their cloud-based systems and services, the demand for cloud security solutions is ever-present. Learn more about our market research services. 76% of businesses use 2 or more Cloud Service providers.

Marketing Automation Services 80

Marketing Automation Services Marketing Attribution B2B Budget Programs 80