The Point

MAY 19, 2020

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

NuSpark Consulting

DECEMBER 5, 2011

Its one thing to know the demographics of your target audience; but it’s another thing to understand what makes your prospects make business decisions to purchase; the pain points; business needs; drivers; purchase cycles. D- Demand Generation. M- Marketing Automation. B- Buyer Personas. G- Google.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

WebMarketCentral

SEPTEMBER 29, 2009

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Marketing automation" is a misleading term. You can't really automate marketing, of course, any more than you can automate gourmet cooking or great painting.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Customer Experience Matrix

JANUARY 31, 2014

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. Here are a few options.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. Nearly all demand management systems have built-in email engines and Web servers for forms and microsites.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

The Point

MAY 30, 2012

That was the question contemplated by the marketing team at MobileIron , a leading provider of mobile device management technology. MobileIron wondered if it might be possible to market BYOD to the mobile end user, and then somehow convert that interest into qualified IT opportunities. Here’s how the campaign worked: 1.

Demand Generation Agencies 100

Demand Generation Agencies Work Management Demand Sales Leads 100

SnapApp

MARCH 6, 2015

Blackbaud’s education services division offers training from courses on specific technology all the way up to technology-agnostic industry best practices that help organizations make sure their staff is successful in every aspect of their work. More than 200 qualified leads just five weeks into the program says they made the right choice.

Peer-to-peer 83

Peer-to-peer Campaigns Microsite Sales Qualified Leads 83

Adobe Experience Cloud Blog

APRIL 14, 2014

Memes are often funny, include a simple statement or popular phrase, and can take the form of a video, photo, image, microsite, or hashtag. At Marketo, we’ve hired vendors from the website Fiverr to create short jingles about new content pieces or products. Using an Automated Voicemail Campaign. Demand Generation'

Lead Generation 48

Lead Generation Generation Webinar Metrics Leads 48

SnapApp

FEBRUARY 5, 2016

To do this, we’ll do a mini case study of how Blackbaud University used interactive content to really showcase their customer’s successes to generate more leads and close more sales. “My goal was to put non-profits and their successes first,” says Emily Popson, Demand Generation Marketing Manager at Blackbaud.

Microsite 54

Microsite Case Studies Case Study Top of Funnel 54

SnapApp

FEBRUARY 4, 2016

To do this, we’ll do a mini case study of how Blackbaud University used interactive content to really showcase their customer’s successes to generate more leads and close more sales. . My goal was to put non-profits and their successes first,” says Emily Popson, Demand Generation Marketing Manager at Blackbaud. “We

Microsite 48

Microsite Case Studies Case Study Top of Funnel 48