Customer Experience Matrix

JUNE 2, 2009

Summary: marketing vendors offer several types of social media applications. CRM vendor RightNow offers something similar under the label of Cloud Links. - InsideView is gaining the most attention for this at the moment. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

AUGUST 24, 2016

My last post used data from our new Guide to ABM Vendors to describe differentiators among companies that provide external data for account based marketing. Let’s continue the series by looking at differentiators related to Target Scoring, the second sub-function related to the ABM process of identifying target accounts.

Lead Ranking 120

Lead Ranking Vendors Account Based Marketing Lead Scoring 120

Customer Experience Matrix

AUGUST 29, 2013

My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. It’s easy to exclude companies that provide basic B2B lists ( D&B , Data.com , Netprospex , ZoomInfo , etc.) since they’re clearly in a different business.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

The Point

DECEMBER 16, 2011

Most rented lists are “opt-in,” at least in the sense that the persons on that list have given their permission to the list owner to receive information from third party advertisers (that’s you.) Most list rentals make available a wide range of select criteria, enabling you to target prospects by job title, company size, etc.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Engagio

APRIL 20, 2020

This is also an opportunity to double-down on the precision of your ABM programs – who you are targeting and why, which messages are being shared, when, and why, as well as how tightly you are coordinating communication between your sales and marketing teams. Revisit your target account lists. Some industries (e.g.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

TrustRadius Marketing

MAY 31, 2022

Targeting Customers with Marketing Intelligence. Enterprise customers are very demanding. To build a high level of customer understanding, you will need to know your target market inside and out. Market segmentation helps streamline the process of breaking down your target audience. Enterprise Software Pricing.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

InsideView

OCTOBER 16, 2019

Last month, Research In Action (RIA), an independent research and consulting company, published their first annual vendor evaluation on Account Based Marketing SaaS and Software. InsideView is delighted to have been named a top five leader in the Top 20 Global Vendors for 2019 market report. . So let’s get into it.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Ideal Customer Profiles 40