Oktopost

NOVEMBER 7, 2024

Named one of the⁠ 100 Powerful Women in Sales in 2024 by Demandbase and Women in Sales⁠, Catie Ivey, CRO of Walnut dives into the transformative shifts in buyer behavior and challenges executives to think about what happens when leaders fail to rethink their go-to-market motion and adapt to the new norms of buyer engagement.

Marketing Analytics Tools 145

Marketing Analytics Tools DemandBase Buyer's Journey Transparency 145

Martech

DECEMBER 4, 2024

That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.” “It’s a channel for authenticity,” said Demandbase’s Hopping. ” More advice.

DemandBase 114

DemandBase Peer-to-peer B2B Aggregators 114

Webbiquity

MARCH 14, 2025

AI-powered solutions like Demandbase can swipe left and right on firmographic data and forecast how likely an account is to convert. Companies like Target have leveraged AI models to predict customer needs, such as identifying pregnant customers based on shopping habits, leading to targeted marketing strategies.

Marketing AI 154

Marketing AI Design B2B Marketing Lead Ranking 154

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Work Management Marketing Automation Services 132

Martech

JULY 24, 2024

The solution integrates with a range of digital advertising channels as well as with ABM vendors, such as Demandbase, that incorporate ad platforms among their offerings. Initial integrations include LinkedIn, Google Display, YouTube, Facebook, Demandbase, Rollworks, Microsoft, TikTok, Reddit and X.

Advertising Channels 110

Advertising Channels DemandBase B2B Account Based Marketing 110

Webbiquity

FEBRUARY 22, 2022

When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen? But there’s no question the influencers involved were sharing this widely with their networks, drawing huge attention to DemandBase’s brand relaunch campaign. Source: Onalytica. That shouldn’t be surprising. Well, maybe.

B2B Marketing 359

B2B Marketing Research Paid Search Agency Advertising Agencies 359

Engagio

MARCH 18, 2021

Outside of Demandbase, I volunteer as a Digital Content Strategist at Boss Women Collective (BWC.). Stay tuned for more stories from our Badass Women of Demandbase. The post Four Badass Women at Demandbase and Their Side Hustles appeared first on Account-Based Marketing – Demandbase. Kryssi Abbassi.

DemandBase 120

DemandBase Multi-Channel Class Communities 120

Webbiquity

DECEMBER 10, 2024

Make use of ABM platforms like Demandbase to run account-specific display ads. Small to mid-sized enterprises (SMEs) often need to invest in paid strategies to gain visibility faster. Fortunately, B2B businesses have many options to leverage paid content distribution effectively.

Distribution 154

Distribution Paid Content Top of Funnel Webinar Metrics 154

Martech

NOVEMBER 22, 2021

Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. The post Demandbase brings account-based advertising to consumer platforms appeared first on MarTech. Why we care.

DemandBase 108

DemandBase Advertising Advertisements Marketing Management 108

Engagio

SEPTEMBER 9, 2022

Demandbase breaks industry standards in account identification — enhancing match rate and accuracy to reach buying teams working remotely. Demandbase Just Built It COPY appeared first on Demandbase. The post The Most Powerful Account Identification in ABM?

DemandBase 118

DemandBase ABM Account Based Marketing Buy 118

Martech

NOVEMBER 8, 2021

Leading ABM vendor Demandbase, along with its two recent acquisitions, InsideView and CustomerMatrix, will partner with Microsoft to help enrich Microsoft Dynamics 365 Customer Insights, the CDP component of Microsoft’s newly announced Customer Experience Platform. Why we care.

DemandBase 108

DemandBase InsideView Ideal Customer Profiles Paid Search Agency 108

Martech

MARCH 30, 2022

TrustRadius, the software review and evaluation site, which includes martech offerings alongside other software categories, will integrate with Demandbase One allowing B2B marketers to engage with in-market buyers researching software on the site. Demandbase One is the go-to-market suite offered by ABM specialist Demandbase.

DemandBase 98

DemandBase Intent Peer-to-peer Account Based Marketing 98

Martech

MARCH 6, 2025

Demandbase (see below) just launched Agentbase. Demandbase introduced Agentbase, an AI-powered system for account-based marketing and sales. Want to make your product seem like its on the cutting edge of trendy? Add agent to its name. Salesforce is 100% into Agentforce. Algolia launched AI-powered search ranking features.

AIO 97

AIO Lead Ranking Enterprise Management DemandBase 97

Engagio

MARCH 30, 2021

During Women’s History Month in March, the employee resource group at Demandbase Women@DB asked the #badasswomen at Demandbase to share their stories. Without further ado, here are the stories of amazing women, told by some equally amazing women from Demandbase: _. We all have one. Sammie Krouner. Keep the conversation going!

DemandBase 112

DemandBase Enterprise Management Work Management Paid Search Agency 112

Martech

OCTOBER 22, 2024

In this webinar, experts from Demandbase explore three game-changing uses that leverage the power of ABM and AI. As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to drive personalized, data-driven campaigns that deliver better results.

Account Based Marketing 112

Account Based Marketing ABM Campaigns DemandBase 112

Engagio

FEBRUARY 25, 2021

2020 was a year of significant change and growth for Demandbase. The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7

DemandBase 111

DemandBase Classified Ads Vendors Comparison 111

KoMarketing Associates

OCTOBER 13, 2020

Demandbase recently published the “2020 ABM Market Research Study,” and statistics showed that the majority of marketers (21%) said they do not know how to measure the return-on-investment (ROI) of their ABM strategy.

Account Based Marketing 286

Account Based Marketing ABM Marketing Report ROI 286

Martech

SEPTEMBER 11, 2024

Using GA, Demandbase and 6Sense, we found that buyers hit the web at the beginning and end of the sales process. Additionally, interviews revealed that research was, for the most part, under-leveraged by sales. However, we didn’t find a consistent pattern.

Sales Qualified Leads 131

Sales Qualified Leads Case Studies Content Case Study 131

Engagio

SEPTEMBER 13, 2022

Chris Moody, the new Demandbase Head of GTM Thought Leadership, shares five reasons that stood out to him in his decision to come to Demandbase. The post Five reasons why joining Demandbase was a no brainer appeared first on Demandbase.

DemandBase 91

DemandBase Thought Leadership 91

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Martech

AUGUST 26, 2024

Account-based marketing (ABM) tool: Example: Terminus or Demandbase. Updated answer: As a CMO for a B2B technology company in a D+ phase focused on growth and renewals, it’s crucial to have a streamlined marketing stack that supports your objectives. Here are the essential platforms you should consider: 1.

Startups 112

Startups Account Based Marketing Marketing Automation Services ABM 112

Oktopost

SEPTEMBER 17, 2024

In this episode, Vahbiz Cooper, Digital Marketing Specialist at Demandbase , walks us through why brands are turning to influencers, how to choose the right people to represent your brand, and why content quality matters more than follower count.

Peer-to-peer 83

Peer-to-peer Social Marketing B2B Marketing DemandBase 83

Engagio

JUNE 26, 2024

Learn how the new Demandbase and Gong integration enhances sales efficiency by reducing non-selling activities and optimizing your sales process.

DemandBase 77

DemandBase Efficiency Optimization Activities 77

Only B2B

NOVEMBER 13, 2024

Here’s a look at some of the top ABM platforms available, each offering unique strengths for different business needs: Demandbase Demandbase is a leader in the ABM space, providing advanced AI-driven insights that help B2B marketers identify high-value accounts.

Account Based Marketing 71

Account Based Marketing ABM Marketing & Strategy Marketing Strategy 71

KoMarketing Associates

NOVEMBER 9, 2017

Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. Developing ABM tools that are easy-to-use and address team alignment and measurement will be an important part of advancing ABM even further in the years to come,” said Kent Ragen, vice president of Channel Sales at Demandbase.

Account Based Marketing 184

Account Based Marketing Advertising Agencies Paid Search Agency Customer Surveys 184

Oktopost

FEBRUARY 4, 2025

Before joining Avoma, he was at Demandbase, managing influencer and community efforts. He enjoys creating content that connects with people and building communities that feel real. Whether its running campaigns, collaborating with influencers, or helping brands grow, he focuses on making a real impact. Love going Behind the Post?

Linkedin 93

Linkedin DemandBase Communities Social Media 93

Engagio

JUNE 29, 2023

When I heard Demandbase was hosting its own Hackathon, I was (not surprisingly) curious to find out more about who would participate, what they would be working on, and to learn about what the results of the hackathon were. Erin Oshinsky, Data Scientist Erin came to Demandbase with a degree in statistics and a background as a data analyst.

DemandBase 71

DemandBase Creativity Communities Statistics 71

KoMarketing Associates

NOVEMBER 29, 2017

Demandbase surveyed 400 agency marketers earlier in 2017 to gauge their use of ABM. Investment in a content management system and campaign management tools were a close second and third. The Shift Toward Account-Based Marketing. At the time, 66 percent claimed they were already utilizing ABM.

Account Based Marketing 198

Account Based Marketing ABM Work Management Demand 198

Customer Experience Matrix

SEPTEMBER 3, 2018

In a Demandbase study , 60% of respondents said that GDPR was forcing a change in their global privacy approach. A recent Sizmek study found that 77% of marketers predicted data regulations such as GDPR would make targeting audiences with third party data increasingly difficult.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Martech

MARCH 6, 2025

Dig deeper: Demandbase rethinks ABM amid B2B marketing challenges The post Why modern ABX is the future of enterprise GTM appeared first on MarTech. It will take it from a static targeting exercise to one that drives measurable revenue growth.

Marketing Analytics Tools 104

Marketing Analytics Tools Top of Funnel Account Based Marketing Multi-Channel 104

Martech

AUGUST 19, 2024

If resources allow, a multi-channel strategy is highly effective for B2B ABM, incorporating LinkedIn Ads, Google Ads and display ads through platforms such as Demandbase, Rollworks or Terminus. When deciding where to run ads for your ABM campaign, consider where your audience spends the most time and align this with your budget.

Account Based Marketing 112

Account Based Marketing Ideal Customer Profiles ABM Sales Management 112

InsightSquared

JUNE 13, 2019

Platinum sponsors are Demandbase and Lucidchart. Sessions are conducted by thought-leading practitioners with the goal of leaving attendees with takeaways they can bring back to their own businesses and implement with immediate time to value. The full agenda can be viewed at: [link]. SiriusDecisions is the Premium Sponsor of the event.

Marketing Management 48

Marketing Management Forecasting Paid Search Agency Marketing Attribution 48

Engagio

MAY 17, 2024

The post How Sales and Marketing Teams Can Scale ABM with Demandbase and HubSpot appeared first on Demandbase.

DemandBase 62

DemandBase ABM Account Based Marketing Hubspot 62

Engagio

DECEMBER 9, 2020

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. That’s music to our ears at Demandbase. The post 5 Ways to Nail Your B2B Strategy with ABM appeared first on Account-Based Marketing – Demandbase. Personalize brand experiences on digital. Lean in on Sales enablement.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Engagio

JANUARY 10, 2024

For this month’s blog, I snagged a few moments with one of the busiest people in Demandbase, Mark Walter, leader of the Demandbase Technical Consulting Team. Here’s what Mark has to say about Demandbase Technical Consulting Services… What does a technical consulting team do?

DemandBase 62

DemandBase Consulting Enterprise Management Lead Ranking 62

Engagio

MARCH 21, 2024

So, why choose Demandbase Professional Services to support your GTM? So, why choose Demandbase Professional Services to support your GTM? Quick and efficient Implementation Every new Demandbase client is assigned an implementation manager to help guide their implementation process. Here are 5 reasons… 1.

DemandBase 62

DemandBase Marketing Analytics Tools Work Management Marketing Management 62

Velocity Partners

AUGUST 7, 2024

And in it, Jon Miller (the founder CEO of Marketo and Engagio and most recently CMO at B2B Go-To-Market powerhouse Demandbase) makes the case for investing big in it. So much so that we wrote a whole dang manifesto about it. As much as 40% of your marketing resources.

Brand Identity 105

Brand Identity Branding Work Management Paid Search Agency 105