Engagio

MARCH 18, 2021

Outside of Demandbase, I volunteer as a Digital Content Strategist at Boss Women Collective (BWC.). Stay tuned for more stories from our Badass Women of Demandbase. The post Four Badass Women at Demandbase and Their Side Hustles appeared first on Account-Based Marketing – Demandbase. Kryssi Abbassi.

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DemandBase Multi-Channel Class Communities 120

Engagio

SEPTEMBER 9, 2022

Demandbase breaks industry standards in account identification — enhancing match rate and accuracy to reach buying teams working remotely. Demandbase Just Built It COPY appeared first on Demandbase. The post The Most Powerful Account Identification in ABM?

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DemandBase Account Based Marketing ABM Buy 118

Martech

MARCH 30, 2022

TrustRadius, the software review and evaluation site, which includes martech offerings alongside other software categories, will integrate with Demandbase One allowing B2B marketers to engage with in-market buyers researching software on the site. Demandbase One is the go-to-market suite offered by ABM specialist Demandbase.

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DemandBase Intent Peer-to-peer Account Based Marketing 98

Engagio

MARCH 30, 2021

During Women’s History Month in March, the employee resource group at Demandbase Women@DB asked the #badasswomen at Demandbase to share their stories. Without further ado, here are the stories of amazing women, told by some equally amazing women from Demandbase: _. We all have one. Sammie Krouner. Keep the conversation going!

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DemandBase Enterprise Management Work Management Paid Search Agency 112

Engagio

FEBRUARY 25, 2021

2020 was a year of significant change and growth for Demandbase. The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7

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DemandBase Classified Ads Vendors Comparison 111

KoMarketing Associates

OCTOBER 13, 2020

Demandbase recently published the “2020 ABM Market Research Study,” and statistics showed that the majority of marketers (21%) said they do not know how to measure the return-on-investment (ROI) of their ABM strategy.

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Account Based Marketing ABM Marketing Report ROI 286

Engagio

SEPTEMBER 13, 2022

Chris Moody, the new Demandbase Head of GTM Thought Leadership, shares five reasons that stood out to him in his decision to come to Demandbase. The post Five reasons why joining Demandbase was a no brainer appeared first on Demandbase.

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DemandBase Thought Leadership 91

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

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Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Engagio

JUNE 26, 2024

Learn how the new Demandbase and Gong integration enhances sales efficiency by reducing non-selling activities and optimizing your sales process.

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DemandBase Efficiency Optimization Activities 77

Martech

DECEMBER 4, 2024

That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.” “It’s a channel for authenticity,” said Demandbase’s Hopping. ” More advice.

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DemandBase Peer-to-peer B2B Aggregators 125

KoMarketing Associates

NOVEMBER 9, 2017

Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. Developing ABM tools that are easy-to-use and address team alignment and measurement will be an important part of advancing ABM even further in the years to come,” said Kent Ragen, vice president of Channel Sales at Demandbase.

Account Based Marketing 184

Account Based Marketing Advertising Agencies Paid Search Agency Customer Surveys 184

Engagio

JUNE 29, 2023

When I heard Demandbase was hosting its own Hackathon, I was (not surprisingly) curious to find out more about who would participate, what they would be working on, and to learn about what the results of the hackathon were. Erin Oshinsky, Data Scientist Erin came to Demandbase with a degree in statistics and a background as a data analyst.

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DemandBase Creativity Communities Statistics 71

Engagio

SEPTEMBER 17, 2024

Big news for B2B teams: Demandbase has partnered with Salesforce to deliver our world-class intent data directly into the Salesforce Prospecting Center. With Demandbase’s intent data at your fingertips, you’ll get a clear picture of what your prospects are researching, their pain points, and their priorities. One GTM team.

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DemandBase B2B Sales Marketing Analytics Tools Intent Data 77

Engagio

JANUARY 10, 2024

For this month’s blog, I snagged a few moments with one of the busiest people in Demandbase, Mark Walter, leader of the Demandbase Technical Consulting Team. Here’s what Mark has to say about Demandbase Technical Consulting Services… What does a technical consulting team do?

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DemandBase Consulting Enterprise Management Lead Ranking 62

Engagio

MARCH 21, 2024

So, why choose Demandbase Professional Services to support your GTM? So, why choose Demandbase Professional Services to support your GTM? Quick and efficient Implementation Every new Demandbase client is assigned an implementation manager to help guide their implementation process. Here are 5 reasons… 1.

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DemandBase Marketing Analytics Tools Work Management Marketing Management 62

Modern B2B

SEPTEMBER 4, 2024

With the Make It Count Summit 2024, hosted by Demandbase , racing toward us on September 19th, we’re reflecting on how the power of data and analytics in Account-Based Marketing will influence discussions on the day. The power of data What better place to turn for inspiration, than the OnBase podcast from Demandbase.

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DemandBase Account Based Marketing ABM Analytics 52

KoMarketing Associates

NOVEMBER 29, 2017

Demandbase surveyed 400 agency marketers earlier in 2017 to gauge their use of ABM. Investment in a content management system and campaign management tools were a close second and third. The Shift Toward Account-Based Marketing. At the time, 66 percent claimed they were already utilizing ABM.

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Account Based Marketing ABM Work Management Demand 198

Zoominfo

NOVEMBER 1, 2024

Demandbase One Demandbase is a comprehensive go-to-market platform designed to help B2B sales and marketing teams achieve their revenue goals more efficiently. Key Features: AI-powered insights from a database of 4.2

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Customer Experience Matrix

SEPTEMBER 3, 2018

In a Demandbase study , 60% of respondents said that GDPR was forcing a change in their global privacy approach. A recent Sizmek study found that 77% of marketers predicted data regulations such as GDPR would make targeting audiences with third party data increasingly difficult.

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DemandBase Lead Ranking Paid Search Agency Work Management 199

Engagio

MAY 17, 2024

The post How Sales and Marketing Teams Can Scale ABM with Demandbase and HubSpot appeared first on Demandbase.

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DemandBase Account Based Marketing ABM Hubspot 62

InsightSquared

JUNE 13, 2019

Platinum sponsors are Demandbase and Lucidchart. Sessions are conducted by thought-leading practitioners with the goal of leaving attendees with takeaways they can bring back to their own businesses and implement with immediate time to value. The full agenda can be viewed at: [link]. SiriusDecisions is the Premium Sponsor of the event.

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Marketing Management Forecasting Paid Search Agency Marketing Attribution 48

Oktopost

NOVEMBER 7, 2024

Named one of the⁠ 100 Powerful Women in Sales in 2024 by Demandbase and Women in Sales⁠, Catie Ivey, CRO of Walnut dives into the transformative shifts in buyer behavior and challenges executives to think about what happens when leaders fail to rethink their go-to-market motion and adapt to the new norms of buyer engagement.

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Marketing Analytics Tools DemandBase Buyer's Journey Transparency 145

Engagio

DECEMBER 9, 2020

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. That’s music to our ears at Demandbase. The post 5 Ways to Nail Your B2B Strategy with ABM appeared first on Account-Based Marketing – Demandbase. Personalize brand experiences on digital. Lean in on Sales enablement.

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Account Based Marketing ABM DemandBase Marketing & Strategy 165

Engagio

MAY 3, 2021

By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company. The Demandbase One B2B Go-To-Market Suite consists of four connected clouds.

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InsideView DemandBase Enterprise Management Work Management 127

InsightSquared

FEBRUARY 6, 2019

For more information on how you can use data and reporting to inform your marketing strategy and align your marketing team with your sales team like Demandbase, reach out to info@insightsquared.com. Register HERE and use code ABM40M for a 40% discount!

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Planning DemandBase Forecasting Paid Search Agency 180

Engagio

JANUARY 19, 2021

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. Similar to how we use technographics in the Demandbase One Pipeline Predict score, we also use technographic information to create a Qualification Score for an account.

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Ideal Customer Profiles Demand Generation DemandBase Paid Search Agency 133

Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. This week on Behind the Post, host Olivia Messina asks Caitlin Doyle , Social Media Manager at Demandbase all the right questions. If you’ve spent anytime scrolling a Demandbase feed, you’ve seen their fun, fresh, and engaging social presence.

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DemandBase Youtube Social Media Top of Funnel 127

Engagio

DECEMBER 22, 2020

Demandbase Has the Answer. Demandbase Just Built It. Demandbase breaks industry standards in account identification — enhancing match rate and accuracy to reach buying teams working remotely. Here’s why Demandbase’s customized B2B DSP provides more value to Marketing strategy and performance than B2C DSPs. ” 20.

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B2B Sales DemandBase Account Based Marketing B2B Marketing 132

Engagio

JULY 22, 2024

Demandbase is a Leader in Forrester Wave™ for B2B Revenue Marketing Platforms, excelling in innovation, personalization, and more.

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DemandBase Forrester B2B Marketing B2B 62

Engagio

MARCH 29, 2021

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Demandbase is one of the only account-based platforms that has a native personalization feature. Personalization with Demandbase. Go to the Demandbase Personalization page to learn more. The case for personalization.

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Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Engagio

SEPTEMBER 16, 2021

Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. At Demandbase, we have a top 5 that our AEs, SDRs, Marketing, and leadership all get behind to close. I like to go back to the whys : why Demandbase and why now?

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Top of Funnel Sales Management B2B Sales DemandBase 130

Martech

JULY 24, 2024

The solution integrates with a range of digital advertising channels as well as with ABM vendors, such as Demandbase, that incorporate ad platforms among their offerings. Initial integrations include LinkedIn, Google Display, YouTube, Facebook, Demandbase, Rollworks, Microsoft, TikTok, Reddit and X.

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Advertising Channels DemandBase B2B Account Based Marketing 122

Contently

JANUARY 31, 2023

Example marketing technologies include: B2B “account-based marketing” platforms like 6sense and Demandbase include predictive intelligence that allows sales and marketing to deliver a focused and personalized sales experience for a selected set of targeted enterprise accounts.

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Marketing AI Content Marketing Paid Search Agency Planning 175

Tony Zambito

MAY 17, 2021

Jon Miller, chief marketing and product officer of Demandbase is advocating for ABX. A response to the challenges and limitations of viewing ABM through the lenses of marketing only. And adopting a lifecycle viewpoint.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

Engagio

JUNE 12, 2024

The post Demandbase named a Customers’ Choice in 2024 Gartner® Peer Insights™ Voice of the Customer for ABM Platforms appeared first on Demandbase.

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DemandBase Gartner Account Based Marketing ABM 62

Biznology

JANUARY 13, 2022

Organized by Demandbase. And soldier on. Let’s review the options lined up for 2022, pull together our travel budgets, and keep our fingers crossed. February 8, all virtual, SMART conference. Free registration offers a neat pre-conference swag bag mailed to US attendees. February 28-March 2, Scottsdale, B2B Marketing Exchange.

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Conference B2B Forrester DemandBase 197

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. ” 6sense and Demandbase may be more expensive, but performance might offset those higher costs.

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DemandBase Marketing Attribution Account Based Marketing B2B 123