ClearVoice

JUNE 15, 2020

For the businesses that are focused on building, launching, or improving their products in 2020, the way in which their teams work with focus groups has changed. Many businesses are figuring out how to best work with focus groups that are now remote to build and improve their products. 3 ways to run remote focus groups.

Focus Group 59

Focus Group Product Conference Customer Surveys 59

Marketing Insider Group

JULY 29, 2024

This could include information collected from: Surveys, such as a website user experience survey Polls In-person interviews or focus groups Direct feedback allows supporters to offer insight into the user experience on your nonprofit’s website. Direct feedback is any input you gather from directly asking donors.

Peer-to-peer 189

Peer-to-peer Planning Paid Search Agency Outreach 189

Tomorrow People

APRIL 27, 2022

But other important sources may also include: Demographic censuses. Previous customer surveys, interviews, focus groups. When it comes to the latter, numbers you might’ve calculated during the segmentation process will prove especially useful (like market sizes, growth rates, etc.). Google Analytics. CRM platforms.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Marketing Insider Group

AUGUST 19, 2020

But thankfully, modern technology makes it possible to go beyond getting demographic data on consumers and end up with oversimplified personas. This approach is focused on narrowing down leads to single accounts or small, focused groups, and optimizing resources to customize the nurturing process.

Lead Generation 279

Lead Generation Generation Lead Ranking Lead Scoring 279

Martech

SEPTEMBER 10, 2024

collecting data through surveys, focus groups and other methods) and art (i.e., This neglects the wealth of external data available — such as transactional data, demographic data and other behavioral data — that could be appended to the original dataset, enriching it and enabling more comprehensive analysis.

Research 116

Research Paid Search Agency Demographics Marketing & Strategy 116

Marketing Insider Group

JANUARY 6, 2025

You can start by researching your most important target demographics so you can better understand their values, their perspectives, and the qualities that make them unique. From there, you can devise customer personas and use them to inspire and shape your marketing messaging.

Product 173

Product Cross-Selling Marketing & Strategy Pricing 173

ANNUITAS

SEPTEMBER 7, 2021

Sales is wasting time looking for demographic data that will “pre-qualify” leads while ignoring the personalized information that the marketing team is already collecting (or has the potential to collect). To get to this level, start by focusing on the sales experience the same way you would focus on the user experience.

Conversion 234

Conversion Sales Qualified Leads Opinions Ideal Customer Profiles 234

Tomorrow People

AUGUST 27, 2024

But other important sources may also include: Demographic censuses Google Analytics Social media analytics tools CRM platforms Previous customer surveys, interviews, focus groups Lead generation forms Sales feedback By contrast, competitor data is most likely to be the least accessible.

Work Management 177

Work Management Tips Marketing Management Allocation 177

ANNUITAS

SEPTEMBER 7, 2021

Sales is wasting time looking for demographic data that will “pre-qualify” leads while ignoring the personalized information that the marketing team is already collecting (or has the potential to collect). To get to this level, start by focusing on the sales experience the same way you would focus on the user experience.

Sales Qualified Leads 228

Sales Qualified Leads Opinions Ideal Customer Profiles Work Management 228

Adobe Experience Cloud Blog

NOVEMBER 28, 2017

Growing consumerism and changing demographics in healthcare have led to higher patient expectations and demands. Especially in crowded urban geographic regions, health systems have leveraged databases to research patient demographics and use focus groups to test messages for years. more ROI.

Paid Search Agency 134

Paid Search Agency Marketing Management Demographics Thought Leadership 134

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. Ensuring representation from various demographics, perspectives, and ideologies helps AI systems learn from a broad spectrum of information, reducing the risk of echo chamber effects.

Marketing AI 238

Marketing AI Practices Lead Ranking Tips 238

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Identify the right audience.

WOM 145

WOM Word of Mouth Social Media Segmentation 145

Marketing Insider Group

JANUARY 30, 2024

This isn’t just about demographics. I’m old enough now to remember when we had to do focus groups to learn more about customers and now there’s a daily real time focus group going on all around us if we are willing to listen and interpret and triage that information. What gets them excited?

Ideal Customer Profiles 310

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 310

Webbiquity

NOVEMBER 21, 2024

This targeted approach goes beyond basic demographic sorting — it considers factors like past purchasing patterns, content engagement levels, and even social media activity to build comprehensive buyer profiles that guide marketing decisions.

B2B Marketing 161

B2B Marketing Work Management Marketing Management Planning 161

Convince & Convert

MARCH 8, 2017

” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. And more importantly, what each group WANTS from each channel varies as well. It’s a highly targeted, nearly free focus group.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Content Standard

APRIL 2, 2019

People Are More Complex Than Their Demographics. It’s not enough to define them just by their demographics. Original audience research will help you get to a level of in-depth understanding that goes beyond demographic criteria and generalizations. Image attribution: Omar Lopez. Image attribution: Robert Bye.

Research 111

Research Content Marketing Paid Search Agency Content 111

Martech

MARCH 12, 2025

Focus groups can be an important marketing tool, providing real-world insights straight from customers’ mouths. Unlike synthetic data, which is artificially generated, synthetic audiences are constructed from real-world data such as demographics, purchasing behaviors, etc. Email: Business email address Sign me up!

Marketing AI 64

Marketing AI Focus Group Advertising Agencies Lead Ranking 64

Heinz Marketing

APRIL 12, 2022

It requires conducting research to uncover behaviors that may include focus groups, online surveys, user interviews, etc. It involves identifying your target demographic and personalizing a unique customer experience based on a business’ characteristics (categorization, geography, persona, industry etc.)

Ideal Customer Profiles 111

Ideal Customer Profiles Account Based Marketing B2B Marketing Buyer Personas 111

ClearVoice

APRIL 12, 2021

Market segmentation is a process in which prospective buyers are grouped together based on their similar needs, habits, demographics, or behavior. These groups generally respond similarly to calls to action and marketing approaches. This could mean anything from purchasing habits, demographics, or socioeconomic status.

Work Management 121

Work Management Segmentation Ideal Customer Profiles Marketing Management 121

Vision Edge Marketing

JANUARY 28, 2025

Use surveys , focus groups , online reviews, and social media to gather data. Personas are fictional representations of your ideal customers based on data and research, encompassing demographic information, goals, pain points, and buying behaviors. Analyze this data and identify relevant patterns.

Practices 181

Practices Work Management Marketing Management Best Practices 181

Convince & Convert

JULY 24, 2019

” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. And more importantly, what each group WANTS from each channel varies as well. It’s a highly targeted, nearly free focus group.

Social Media 151

Social Media Media Marketing & Strategy Television marketing 151

Martech

DECEMBER 3, 2024

For instance: Linear TV impressions are averaged across large demographic groups. Qualitative consumer research, such as focus groups, panels and surveys, helps you align media spending with the customer experience. This left emerging channels underfunded, despite their highly engaged audiences.

Lead Ranking 125

Lead Ranking Marketing Attribution Media Allocation 125

Martech

FEBRUARY 1, 2024

Authenticity and privacy are top-of-mind concerns across demographics — not to mention complications with plagiarism, misinformation and bias. Brands can receive real-time feedback on the products and purchase experience directly from highly targeted audiences without the cost of surveys or focus groups.

Social Media 142

Social Media Marketing AI Social Marketing Trends 142

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Customer data-driven segmentation and insights can help focus survey questions on observed behaviors, customer profitability, key demographics and other valuable dimensions.

Marketing AI 121

Marketing AI Research Paid Search Agency Customer Surveys 121

The Lead Agency

DECEMBER 9, 2020

This means going further than demographics to get a real sense of who your buyer is and what drives them. The buyer persona will outline certain features of the target audience, such as their demographics, behaviours, lifestyle, motivations, and challenges. This can be done by building buyer personas. Where is their company based?

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency Planning 118

Martech

JANUARY 9, 2024

Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.) This includes your audience’s preferences, demographics, behaviors and interests.

Optimization 116

Optimization Ideal Customer Profiles Customer Surveys Communities 116

Sprout Social

MARCH 1, 2023

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Which creators have a pulse on the demographics you’re trying to reach? Forge a new kind of focus group Creators’ communities are living focus groups.

Product 115

Product Focus Group Social Media Advertising Agencies 115

Optinmonster

JANUARY 25, 2023

This may involve analyzing your current customer base, looking at demographic data, or conducting surveys and focus groups. Gather Demographic Information Once you have identified your target audience, gathering demographic information is next. Demographics What is your name? What is your age?

Buyer Personas 119

Buyer Personas Template Demographics Ideal Customer Profiles 119

Hubspot

JANUARY 16, 2020

Audience targeting is the method of separating consumers into segments based on interests or demographic data. Helpful demographics to consider would be age, average income, interests, location, and gender. Once you've explored your analytics, you can tailor your content for specific demographics. What is audience targeting?

Buyer Personas 91

Buyer Personas Psychographics Demographics Paid Search Agency 91

Optinmonster

OCTOBER 17, 2023

This approach also provides data about specific demographics. Focus Groups Like IDIs, focus groups can be face-to-face or online. These groups usually involve sample sizes of 6-10 people. Group members can also bounce off each other’s thoughts and ideas, which means you’ll get even greater insights.

Research 118

Research Case Studies Case Study Skype 118

Hinge Marketing

APRIL 15, 2020

Primary research can be done using structured interviews, focus groups, or surveys. In most cases, focus groups are not well suited for professional services firms because of confidentiality issues. Most executives are not forthcoming in a group of direct competitors! Demographic.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

Contently

JULY 12, 2017

In the simplest form, raw data that you have about your audience—think audience demographics, persona research, and first-and-third party data about what content they like to consume or tends to drive sales—should translate to insights. ” Data is just one part of a larger machine. Interviews with customers.

Top of Funnel 149

Top of Funnel Content Peer-to-peer CMO 149

Vidyard

MARCH 15, 2017

The video presents a focus group filled with real millennials, not actors. These stereotypes juxtaposed next to each other in a focus group is all viewers need to see to cue an eye-roll. Next, images of “millennial” activities are presented to the group. Chevy “Understands” What Millennials Want.

Video Marketing 104

Video Marketing Branding Brand Identity Paid Search Agency 104

Content Standard

JANUARY 11, 2019

It’s important that your speakers represent your audience viewpoint and demographic. Tactic 3: Get in Their Heads With Focus Groups and Usability Testing. Our last market research tactic combines two similar but distinct practices: focus groups and usability testing. Be conversational.

Tactics 111

Tactics Research Content Marketing Planning 111

ClearVoice

MAY 17, 2021

Marketers and research companies used focus groups and phone surveys to grasp why certain groups of people shopped the way they did and how they evaluated certain products. This type of information is best gleaned from surveys, focus groups, and other tools that enable deeper probing into opinions and tastes.

Research 96

Research Work Management Marketing Management Verticals 96

Buzz Marketing for Technology

MARCH 20, 2013

It’s been shown when degree of environmental concern and other demographic factors remain constant, luxury and mid-priced hotel customers show, on average, a higher willingness to pay a premium for the green initiatives than economy hotel customers. Get (environmentally) personal.

Conversion 100

Conversion Merchandising eCommerce Banners 100

Sprout Social

JULY 6, 2023

Track conversations around your brand Social is like a 24/7 focus group. Demographic and geographic summaries of people who like your Page and follow your Instagram business profile. Your audience is always sharing things they’re excited about, their challenges and their favorite products. Your ad account’s cross-platform spend.

Social Media 145

Social Media Media Ideal Customer Profiles Thought Leadership 145