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Demonstrating Intent

Funnel Advertising

Lead Generation

Zoominfo

Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple.

Lead Ranking

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring

B2B demand generation marketing: Nearly everything you need to know

Rev

JANUARY 18, 2023

If you apply what you’re about to learn in this guide, you can start to harness the power of demand generation (demand gen) to increase your sales pipeline with quality leads. So, before we go further, let’s explain… Demand generation vs. lead generation: What’s the difference?

Demand Generation Agencies

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking

Webinars

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

B2B Marketing Zone

Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen

B2B demand generation marketing: Nearly everything you need to know

Webinars

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