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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

2 Use lookalike modeling to identify new leads to focus on If you’ve had prior success with a company in a specific vertical or niche, look outward and find similar companies that could be ideal clients. Maximize your ad spend by developing ad campaigns targeted specifically for small micro segmented audiences for enhanced ROI. #4

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choozlechat: in-house agency advantages and disadvantages with Conor Dalton, Blueliner

Choozle

Being ROI-driven underpins everything we do and we keep a certain level of agility in all campaigns and initiatives, being sure to not get married too closely to any one channel, tactic, or approach. MSJ: One of Blueliner’s core verticals is healthcare.

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Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

Additionally, by focusing your ABM tactics on these new leads, you can increase the ROI of your marketing efforts and see better results. Maximize your ad spend by developing ad campaigns targeted specifically for small micro-segmented audiences for enhanced ROI. #4