How to include a creative in the martech decision process
ClickZ
AUGUST 20, 2020
As a marketer in these evaluations, my first go-tos are my partners in technical product and finance. In reflecting back on these evaluations, which were for a variety of digital marketing platforms including email, SMS, and social, my hindsight is that the involvement of my partners in creative is just as important.
Let's personalize your content