article thumbnail

Reinventing the digital experience platform

Martech

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

article thumbnail

What is a digital experience platform or DXP and is it the future of content management?

Martech

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Is your marketing team ready for the future of content and experience management? What DXPs do.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Guide: A modular approach to digital experience platforms

ClickZ

30-second summary: Choosing the best application or tool for each specific functionality and your particular organization is the surefire way to an effective DXP. DXPs enable companies to deliver personalized and/or individualized content to their customers by analyzing customer analytics from a variety of sources.

article thumbnail

Does your marketing team need a digital experience platform (DXP)?

Martech

While many organizations are excited about digital experience platforms and the power they have to transform content management, understanding your current processes, knowing how to measure success and identifying where you are looking for improvements are all critical to know before jumping into the DXP buying process.

article thumbnail

Digital Experience Platforms (DXPs): What to Know in 2024

CMSWire

A digital experience platform forms the core of modern, public facing digital experience architectures. Understand what's critical to know about today's DXPs. Continue reading.

article thumbnail

Tips For Picking the Best DXP 2022

TrustRadius Marketing

You can customize their interactions with your site and give them a personable, human experience. The best digital experience platform out there is one that fits your needs. We talk about some important tips to help you pick the best digital experience platform for your customer-centric team.

article thumbnail

5 Trends for the Future of Digital Experience Platforms

CMSWire

Some of the key DXP takeaways from Kentico Partner Day and the industry at large. Continue reading.