Digital Experience Platform Related Topics 
Martech
FEBRUARY 8, 2022
While many organizations are excited about digital experience platforms and the power they have to transform content management, understanding your current processes, knowing how to measure success and identifying where you are looking for improvements are all critical to know before jumping into the DXP buying process.
Martech
FEBRUARY 15, 2022
Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.
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Martech
FEBRUARY 1, 2022
A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Is your marketing team ready for the future of content and experience management? What DXPs do.
CMSWire
APRIL 23, 2024
Some of the key DXP takeaways from Kentico Partner Day and the industry at large. Continue reading.
ClickZ
NOVEMBER 26, 2019
30-second summary: Choosing the best application or tool for each specific functionality and your particular organization is the surefire way to an effective DXP. DXPs enable companies to deliver personalized and/or individualized content to their customers by analyzing customer analytics from a variety of sources.
Martech
DECEMBER 16, 2022
This is where a unified system — a digital experience platform (DXP) — can help make your marketing ops more efficient and effective. What is a DXP? Today’s customers expect seamless experiences as the baseline — so a DXP might sound very appealing. A consistent brand experience. Who it’s for.
B2BMarketing.net
JULY 15, 2024
Description: Digital experience platforms are increasingly becoming important in B2B marketing. They allow marketers to create exceptional and engaging experiences in order to stand out. However, with so many vendors in the market, how can B2B marketers choose the right platform for their needs?
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