Martech

DECEMBER 16, 2022

This is where a unified system — a digital experience platform (DXP) — can help make your marketing ops more efficient and effective. What is a DXP? Today’s customers expect seamless experiences as the baseline — so a DXP might sound very appealing. A consistent brand experience. Who it’s for.

Digital Experience Platform 98

Digital Experience Platform Marketing Automation Services Ad Building Digital Asset Management 98

Martech

SEPTEMBER 8, 2021

Open source digital experience platform Acquia announced an agreement to acquire Widen, maker of digital asset management (DAM) and product information management (PIM) technologies. Read next: The Real Story on MarTech’s case for digital asset management. The deal is expected to close later this month.

Digital Experience Platform 124

Digital Experience Platform Digital Asset Management Enterprise Management Acquisitions 124

CMSWire

OCTOBER 3, 2024

A digital experience platform forms the core of modern, public facing digital experience architectures. Understand what's critical to know about today's DXPs. Continue reading.

Digital Experience Platform 119

Digital Experience Platform 119

TrustRadius Marketing

MAY 12, 2022

You can customize their interactions with your site and give them a personable, human experience. The best digital experience platform out there is one that fits your needs. We talk about some important tips to help you pick the best digital experience platform for your customer-centric team.

Digital Experience Platform 98

Digital Experience Platform CMS Development Digital Asset Management Marketing Automation Services 98

Martech

FEBRUARY 28, 2022

Digital experience platforms are hot right now. That’s because DXPs, and the headless and hybrid CMS that are central to them, are revolutionizing the way content is created, managed and delivered to devices and platforms across the globe. How is the DXP hosted? Click here to download! Private cloud?

Digital Experience Platform 98

Digital Experience Platform Marketing Automation Services Marketing Management Vendors 98

Customer Experience Matrix

DECEMBER 11, 2019

Acquia , which is moving past its roots in Web content management to become a multi-channel “digital experience platform” (DXP), took a big step in that direction today with a deal to buy the AgilOne Customer Data Platform. The logic behind this deal is so clear that there’s little need for comment.

Digital Experience Platform 156

Digital Experience Platform Marketing Automation Services Buy Marketing Management 156

CMSWire

OCTOBER 31, 2024

Where is it on the DXP roadmap? Generative AI holds a lot of promise. Continue reading.

Digital Experience Platform 74

Digital Experience Platform Generation Personalization Content 74

Martech

MARCH 13, 2023

The term “MACH” is popular nowadays, with many martech vendors claiming to offer MACH digital experience platforms (DXPs). Dig deeper: What is a digital experience platform or DXP and is it the future of content management? What is MACH?

Digital Experience Platform 98

Digital Experience Platform Work Management Marketing Management API 98

CMSWire

APRIL 17, 2024

Unpacking DXPs: costs, challenges and the AI revolution in digital customer experience software. Continue reading.

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Digital Experience Platform Software Cost Personalization 128

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Learn More: How to Make Digital Transformation a Reality.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

ClickZ

AUGUST 16, 2022

Once you’re comfortable with the idea of collecting data directly from consumers, it becomes much easier to build that personalized experience with the help of the very people who will benefit from it. Set up a digital experience platform (DXP). DXPs can feel similar to many traditional CMS or commerce products.

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128

TrustRadius Marketing

APRIL 29, 2022

If you’re still using a static content management system (CMS) for digital content delivery, you’re getting left behind. Digital experience platforms (DXP) allow you to create the seamless, personalized experiences your customers expect. As useful as DXPs are, their cost can be prohibitive.

Digital Experience Platform 52

Digital Experience Platform Enterprise Management CMS Development Work Management 52

CMSWire

AUGUST 6, 2024

To support the successful long-term adoption of a digital experience platform, your change management strategy needs to address a few key areas. Continue reading.

Digital Experience Platform 76

Digital Experience Platform Marketing Websites 76

Martech

JULY 17, 2024

Digital experience platform Optimizely has launched a new SaaS CMS while vowing continued support for its PaaS CMS. The CMS is a core part of the DXP which also includes experimentation and optimization capabilities, a content recommendation engine and digital asset management. Dig deeper: What is a headless CMS?

Digital Experience Platform 121

Digital Experience Platform Optimization API Template 121

Martech

DECEMBER 1, 2021

Digital experience platform Optimizely is set to acquire content marketing-focused company Welcome. Adding content capabilities to the DXP will aim to provide marketers with a better one-stop shop, in a digital ecosphere where customer experience is fragmented and requires scalable content production.

Digital Experience Platform 115

Digital Experience Platform Resource Management Acquisitions Optimization 115

CMSWire

NOVEMBER 19, 2024

It's Optimizely's turn to weave AI into the digital experience stack. What's under the hood? Continue reading.

Digital Experience Platform 116

Digital Experience Platform Verticals Optimization 116

TrustRadius Marketing

APRIL 6, 2022

Most DXM tools are found in suites or digital experience platforms ( DXP ). A DXP is used to optimize the satisfaction of your virtual consumers and your overall operations. There are three types of DXP, monolithic, composable, and hybrid. . The goals of different DXPs can vary. Data Management .

Digital Asset Management 98

Digital Asset Management Enterprise Management Marketing Automation Services Marketing Management 98

CMSWire

JANUARY 9, 2024

Explore the evolving DXP landscape: How Umbraco and Sitecore shape your digital project's future. Continue reading.

Digital Experience Platform 116

Digital Experience Platform Personalization 116

Martech

JULY 18, 2022

Read next: What is a digital experience platform or DXP and is it the future of content management? Despite that, only 55% of organizations can deliver content based on a buyer’s unique interests. That number rose to 63% among account-driven companies (where ABM makes up 50% or more of their marketing mix).

Digital Experience Platform 116

Digital Experience Platform Intent Signal ABM Account Based Marketing 116

chiefmartech

OCTOBER 24, 2021

Asked about major martech tools that organizations plan to add to their marketing stacks in the next 12 months, the #1 answer — by 9 points more than the next most popular choice — was digital commerce platforms at 43%. Third was marketing analytics and attribution platforms at 30%.

Digital Experience Platform 131

Digital Experience Platform RSS CMO Gartner 131

Martech

JULY 19, 2022

Digital experience platform Sitecore has announced the availability of Experience Management Cloud (XM Cloud) representing the transition of its core CMS solution, as well as associated capabilities like personalization, to a modern cloud architecture.

Digital Asset Management 105

Digital Asset Management Enterprise Management Marketing Management Digital Experience Platform 105

B2BMarketing.net

JULY 15, 2024

Description: Digital experience platforms are increasingly becoming important in B2B marketing. They allow marketers to create exceptional and engaging experiences in order to stand out. However, with so many vendors in the market, how can B2B marketers choose the right platform for their needs?

Digital Experience Platform 52

Digital Experience Platform Vendors Webinar Metrics B2B Marketing 52

Martech

MARCH 27, 2023

Dig deeper: Sitecore adds new products to its composable DXP All-in-one versus composable. A federated approach to offering services, combined with large partner networks, is bringing much greater flexibility to commerce offerings.

Digital Experience Platform 122

Digital Experience Platform Lock-In eCommerce Verticals 122

Martech

SEPTEMBER 9, 2021

DXP Acquia to acquire DAM and PIM provider Widen. Open source digital experience platform Acquia announced an agreement to acquire Widen, maker of digital asset management (DAM) and product information management (PIM) technologies. Read more here. The deal is expected to close later this month.

Digital Experience Platform 129

Digital Experience Platform Digital Asset Management Webcast Marketing Automation Services 129

E-Spirit

APRIL 6, 2021

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Digital Experience Platform 52

Digital Experience Platform Marketing 52

Martech

FEBRUARY 15, 2022

Digital experience platform (DXP) Optimizely announced today that it has entered into a multi-year strategic partnership with Google Cloud.

Digital Experience Platform 98

Digital Experience Platform Advertising Agencies Optimization Google 98

CMSWire

AUGUST 15, 2024

First, to have a successful digital experience, you need to be where your customers are. Continue reading.

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Digital Experience Platform Advertising Channels 63

E-Spirit

APRIL 24, 2018

In the spirit of innovation, which is the cornerstone of e-Spirit’s mission, today we introduced exciting new capabilities of the FirstSpirit Digital Experience Platform (DXP) at our annual customer and partner summit in Munich.

Digital Experience Platform 40

Digital Experience Platform Generation 40

B2BMarketing.net

JULY 30, 2024

Digital experience platforms are increasingly becoming important in B2B marketing. They allow marketers to create exceptional and engaging experiences in order to stand out. However, with so many vendors in the market, how can B2B marketers choose the right platform for their needs?

Digital Experience Platform 52

Digital Experience Platform Vendors Webinar Metrics B2B Marketing 52

B2BMarketing.net

JULY 15, 2024

Digital experience platforms are increasingly becoming important in B2B marketing. They allow marketers to create exceptional and engaging experiences in order to stand out. However, with so many vendors in the market, how can B2B marketers choose the right platform for their needs?

Digital Experience Platform 52

Digital Experience Platform Vendors Webinar Metrics B2B Marketing 52

Martech

FEBRUARY 1, 2023

The digital experience is ranked as “critical” by nearly half (47%) of companies, while only a third (33%) said maximizing conversion on their websites was critical, a Decibel/Econsultancy survey found.

CMS Development 111

CMS Development Digital Experience Platform Paid Search Agency Optimization 111

Martech

MARCH 3, 2022

Read next: Does your marketing team need a digital experience platform (DXP)? The post Digital asset management (DAM) platform Bynder acquires GatherContent appeared first on MarTech.

Digital Asset Management 98

Digital Asset Management Digital Experience Platform Marketing Management Distribution 98

Martech

JUNE 26, 2023

Gaining knowledge from the field and seeing how customers interact with your company’s digital touchpoints will help you identify key areas of improvement in the short term and lay the groundwork for longer-term wins. Dig deeper: What is a digital experience platform or DXP?

Digital Experience Platform 111

Digital Experience Platform Work Management Marketing Management Touchpoints 111

Martech

DECEMBER 10, 2024

Digital asset management (DAM) : Storage for brand and campaign media Web2Publish (W2P) : Templatized collateral production. Digital eXperience platforms (DXP). Product information management (PIM). Content management systems (CMS). Data management (MDM) : Corporate entity definitions.

Digital Asset Management 124

Digital Asset Management Work Management Paid Search Agency Marketing Management 124

Martech

AUGUST 18, 2022

“The partnership with Qualtrics will enable us to gain a deeper understanding of fan preferences across all of these channels and allow us to begin to optimize the experience on our existing platforms for different types of fans that consume the tour in different ways,” Trembath said. Feedback front and center. Feedback from fans.

Digital Experience Platform 116

Digital Experience Platform Analytics Ideal Customer Profiles Touchpoints 116

Martech

JULY 20, 2021

Increasingly news publishers and brands alike utilize digital experience platforms to power content creation with high-level personalization and foster superior workflows and ensure rapid deployment of targeted content across channels. The take-away.

Digital Experience Platform 133

Digital Experience Platform Brand Identity Branding Lead Ranking 133

Martech

DECEMBER 14, 2023

An underutilized Digital Experience Platform (DXP). An inefficient customer relationship management (CRM) platform. DXP utilization. Leveraged the DXP’s existing capabilities for improved online customer interactions, dramatically enhancing the user experience. Fragmented analytics tools.

Digital Experience Platform 98

Digital Experience Platform Marketing & Strategy Business CMO 98