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Guide: A modular approach to digital experience platforms

ClickZ

30-second summary: Choosing the best application or tool for each specific functionality and your particular organization is the surefire way to an effective DXP. DXPs enable companies to deliver personalized and/or individualized content to their customers by analyzing customer analytics from a variety of sources.

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What is a digital experience platform or DXP and is it the future of content management?

Martech

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Is your marketing team ready for the future of content and experience management? What DXPs do.

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Tips For Picking the Best DXP 2022

TrustRadius Marketing

You can customize their interactions with your site and give them a personable, human experience. The best digital experience platform out there is one that fits your needs. We talk about some important tips to help you pick the best digital experience platform for your customer-centric team.

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Sitecore adds new products to its composable DXP

Martech

End-to-end digital experience platform Sitecore announced a series of product developments this week, as well as survey findings about the releance of the metaverse to brands. In addition to over 2,000 attendees at Chicago’s McCormick place, the digital experience platform said around 10,000 were attending online.

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The digital transformation of a traditional business publisher

Martech

” The partnership with the DXP , she said, has been like a marriage — it has its ups and downs, but the downs were always fixed. Mike Shaw, platform manager, outlined other aspects of the challenge Wolters Kluwer faced. ” Dig deeper: Sitecore adds new products to its composable DXP. Growing digital maturity.

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Digital Experience Platforms: Myths and Realities Behind the Hype 

Martech Advisor

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. In this article, Shashin Shah, CEO of Pimcore, outlines the myths surrounding these solutions, as well as realities of how the tech can transform businesses. There is nothing new to it.

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Commerce is the latest (renewed) frontier in martech, putting the revenue in RevOps

chiefmartech

Anyway, on with the show… The effect the pandemic has had on all things digital has been enormous. For all the talk about digital transformation over the past decade, these past 18 months have forced businesses to cannonball into the deep end of the digital pool. Well, now we finally have some groovy new footwear.