How to Do A/B Testing in Marketing (A Comic Strip Guide)
Convert
OCTOBER 27, 2021
Most tests are advised to run for a single sales cycle (usually a month or however long that may be in your case.). Allow the test to run long enough to get enough data, conversions and to run for a whole sales cycle so that you can trust your results. Are there any other external factors that may have affected the test?
Let's personalize your content