Martech

OCTOBER 12, 2023

The cost of building, training and operating AI is enormous. On a very related note, Reuters reported today that OpenAI is set to unveil updates making “it cheaper and faster to build software applications based on its artificial intelligence models.” Writesonic ’s Botsonic is an AI chatbot powered by OpenAI’s GPT-4.

Multivariate analysis 115

Multivariate analysis Forecasting API Paid Search Agency 115

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. For CMOs, that means breaking down walls between marketing, IT, sales and other departments.

Lead Scoring 120

Lead Scoring Lead Ranking Marketing & Strategy Lead 120

Martech

DECEMBER 1, 2021

Digital experience platform Optimizely is set to acquire content marketing-focused company Welcome. Adding content capabilities to the DXP will aim to provide marketers with a better one-stop shop, in a digital ecosphere where customer experience is fragmented and requires scalable content production.

Digital Experience Platform 105

Digital Experience Platform Resource Management Acquisitions Optimization 105

CMSWire

MARCH 13, 2025

CMSWire's DXP Market Guide for 2025 finds that AI, composability and M&A are shaping the latest trends in digital experiences. Continue reading.

Digital Experience Platform 94

Digital Experience Platform Trends Advertising Channels Personalization 94

Martech

JULY 20, 2023

The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.” I doubt AI will ever be able to pass these Turing tests.

Marketing AI 98

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 98

Martech

FEBRUARY 15, 2022

Digital experience platform (DXP) Optimizely announced today that it has entered into a multi-year strategic partnership with Google Cloud. Digital experience is about marketers adapting to the many touchpoints where customers choose to engage with their brand in an increasingly fragmented digital world.

Digital Experience Platform 98

Digital Experience Platform Advertising Agencies Optimization Google 98

Martech

JULY 19, 2022

Digital experience platform Sitecore has announced the availability of Experience Management Cloud (XM Cloud) representing the transition of its core CMS solution, as well as associated capabilities like personalization, to a modern cloud architecture. Read next: Sitecore integrates CDP, marketing automation features.

Digital Asset Management 101

Digital Asset Management Enterprise Management Marketing Management Digital Experience Platform 101

Martech

OCTOBER 19, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” But at the same time there was a belief in the value of the products in the platform all working together. More than just marketing? But it’s not just marketing, he emphasized. “We In other words, its market is consumers, not businesses.

Enterprise Management 112

Enterprise Management Digital Asset Management CMS Development Optimization 112

Martech

OCTOBER 12, 2023

Digital experience platform Optimizely has rebranded its main offering as “Optimizely One,” seeking to offer the flexibility of composability as well as the simplicity of a single workflow. Dig deeper: What is a digital experience platform? Additional product announcements. Get MarTech!

Digital Asset Management 112

Digital Asset Management Enterprise Management Marketing Management Optimization 112

chiefmartech

JUNE 16, 2024

Take a guess at filling in the blank here: __ is to AI Agents as Data is to AI Models The answer, as you likely surmised from my headline, is APIs. LLM AI engines from OpenAI, Google, Anthropic, Meta, et al., of marketing ops leaders said they’re now using a cloud data warehouse/data lake with their martech stack.

API 113

API Marketing Automation Services Lead Ranking Digital Experience Platform 113

Brandpoint

NOVEMBER 9, 2021

2022 is just around the corner, and that means year-long marketing plans, budget updates, Q1 campaigns, and making predictions the best we can. Here are trends and predictions that marketing leaders are anticipating in the months to come. What will our customers want? What will our stakeholders want? Heck, what will Google want?

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Martech

OCTOBER 18, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” But at the same time there was a belief in the value of the products in the platform all working together. More than just marketing? ” But it’s not just marketing, he emphasized. We asked CMO Shafqat Islam if that was all it was.

Enterprise Management 125

Enterprise Management Digital Asset Management Optimization CMS Development 125

CMSWire

NOVEMBER 21, 2024

Silicon Valley Bank bets on AI to rebuild relationships and redefine marketing. Continue reading.

Digital Experience Platform 116

Digital Experience Platform Marketing Optimization Content 116

Martech

SEPTEMBER 9, 2021

Good morning, Marketers, feel like a sprint? We publish a lot of content here about agile marketing, but although we certainly have things like virtual scrums, we don’t write, edit and publish according to formal agile methodology. Cleaning up the confusion in marketing ops job postings. Editorial Director. Read more here.

Digital Experience Platform 119

Digital Experience Platform Digital Asset Management Webcast Marketing Automation Services 119

CMSWire

JULY 8, 2024

This generative AI thing has another angle outside marketing: the developers behind those experiences. Continue reading.

Generation 118

Generation Digital Experience Platform Marketing Content 118

Martech

OCTOBER 11, 2024

Examples of real-world edge computing include: Smart cameras with built-in AI processors can perform object detection, facial recognition or other analytics right on the device, sending only relevant data or alerts to a central system. For example, many point-of-sale systems, DXPs and IoT devices are already edge-ready.

Personalization 66

Personalization Bandwidth POS Terms and Conditions 66

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management 133

Digital Asset Management Paid Content Work Management Marketing Management 133

Top Rank Marketing

JULY 19, 2023

Where can B2B marketers find the latest and most relevant generative artificial intelligence (AI) tools in 2023? AI has the potential to revolutionize every single part of marketing,” Marie Gulin-Merle , global vice president of ads marketing at Google, suggested. “AI

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

TrustRadius Marketing

APRIL 29, 2022

A consumer’s digital experience depends entirely on your ability to control and improve it. A digital experience platform’s goal is to provide you with the tools to improve customer journeys. This is why so many companies have opted to use the many digital experience cloud services available.

Digital Experience Platform 52

Digital Experience Platform Pricing Price CMS Development 52

Martech

DECEMBER 14, 2023

It’s about making sure your marketing technology investments are more than just fancy tools. If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. Driving innovation in marketing strategies. Inefficient processes.

Digital Experience Platform 90

Digital Experience Platform Marketing & Strategy Business CMO 90

Martech

SEPTEMBER 22, 2022

Successful marketers embraced a customer-centric approach long before the pandemic. But changes over the last two years have impacted what customers expect from experiences, and marketers need to use every technology they can in order not to leave their customers behind. Designing authentic customer-centric experiences.

Digital Experience Platform 105

Digital Experience Platform Work Management Marketing Management Paid Search Agency 105

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 145

Marketing AI Paid Search Agency CMO Marketing Analytics Tools 145

CMSWire

OCTOBER 16, 2024

Sitecore aims to streamline (pun intended) marketing orchestration in its digital experience stack. Continue reading.

Digital Experience Platform 101

Digital Experience Platform Marketing Content 101

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up.

Enterprise Management 98

Enterprise Management Digital Experience Platform Organization Marketing Management 98

Martech

MAY 2, 2023

On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape. One new feature launched alongside the landscape is the Marketing Technology Capability Heatmap. ” Dig deeper: Why marketers are replacing foundational martech Other key trends. Why we care.

Marketing AI 120

Marketing AI User-Generated Content Hubspot Digital Experience Platform 120

Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. How it works. This applies to customer data, behavioral data, product data, transactions and other kinds of data.

Activities 124

Activities Advertising Channels Personalization Marketing AI 124

RebelMouse

APRIL 8, 2024

The ideal CMS for news websites is based on your specific needs, whether for large-scale publishing, AI automation, omnichannel distribution, or smaller news outlets. According to statistics, digital publishing revenue is expected to exceed $27 billion by 2027 , and the market is intensifying.

CMS Development 115

CMS Development Industry CMS Paid Content Enterprise Management 115

chiefmartech

AUGUST 29, 2022

You could have a full-featured marketing suite as your core platform, but it now had open APIs and a marketplace of specialist (best-in-breed) apps with off-the-shelf integrations. Best-of-Breed Platform Ecosystems. your DXP) vs. having humans do manual service labor (e.g., In fact, the two were better together.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Unbounce

NOVEMBER 13, 2021

White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. A white paper is a marketing document that explores a topic in-depth using research and expertise. Human Made.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

ClickZ

JANUARY 29, 2020

30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. The most savvy and sophisticated marketers today are thinking beyond websites.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

chiefmartech

APRIL 28, 2023

The 1st Tuesday in May is Officially #MartechDay First up is the brand-new Best of Breed Marketing Summit that Frans Riemersma and me are hosting on #MartechDay, Tuesday, May 2. It’s a full day of talks by some of the brightest people in marketing, martech, and business transformation that we’ve worked with over the years.

Digital Experience Platform 88

Digital Experience Platform Work Management Marketing Management Hubspot 88

ClearVoice

SEPTEMBER 24, 2024

The Importance of Personalization in Insurance Content Marketing Personalization goes way beyond adding a customer’s name to an email. Using AI and machine learning: Let AI tools like Amazon SageMaker or IBM Watson do the heavy lifting. Welcome to your roadmap. Why Personalized Content Matters Personalized content builds trust.

Enterprise Management 92

Enterprise Management Marketing & Strategy Marketing Strategy Personalization 92

CMSWire

OCTOBER 24, 2024

Doubling down on AI in the digital experience space, it's Acquia's turn. Continue reading.

Digital Asset Management 72

Digital Asset Management Digital Experience Platform Marketing 72

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. Advisory and consulting firms can support businesses in establishing a culture of continuous improvement by providing frameworks, methodologies, and tools for monitoring, evaluating, and optimizing customer experiences.

eCommerce 106

eCommerce Best Practices Marketing AI Consulting 106

Martech

JANUARY 2, 2024

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? Let’s begin with customer data platforms.

Work Management 86

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 86

Valasys

AUGUST 14, 2019

According to a report published by codeinwp.com WordPress alone accounts for 50-60% of the total share of the global CMS market. Customization improves the path of digital experience. Headless CMS delivers best results when incorporated in omnichannel marketing, customization, integration & security. Ease of Use: .

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Personalization 119

Personalization Practices Allocation Enterprise Management 119