KoMarketing Associates

JULY 28, 2021

As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. In terms of the digital customer experience, social media (57%) appears to have the most impact on overall strategic success, according to B2B marketers.

B2B Marketing 296

B2B Marketing B2B Top of Funnel Digital Marketing Funnels 296

Marketing Insider Group

AUGUST 20, 2020

The lack of rightful accountability is often quite prevalent in marketing and sales. Since most B2B organizations use a wide range of digital strategies to generate leads and convert customers, it is hard to say which approaches are working better than others. This is just one reason why accurate digital attribution is so important.

Multi-Touch Attribution 265

Multi-Touch Attribution Marketing Attribution Multi-Channel Lead Ranking 265

Webbiquity

AUGUST 26, 2020

Today, an effective digital marketing strategy relies on content that stands out because it’s genuinely engaging for readers, viewers, or listeners. One of the best ways to do this is by creating an interactive content funnel that segments prospects while turning them into customers. Types Of Interactive Content.

Top of Funnel 281

Top of Funnel Segmentation Webinar Metrics Cross-Selling 281

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And influencing buyer decisionsis what marketing is all about! Quick Takeaways.

Top of Funnel 354

Top of Funnel Buyer's Journey Trends Lead Ranking 354

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And influencing buyer decisions is what marketing is all about ! It is a top tactic.

Top of Funnel 337

Top of Funnel Buyer's Journey Lead Ranking Lead Scoring 337

Marketing Insider Group

OCTOBER 18, 2021

It’s definitely a challenge in today’s oversaturated digital marketplace, where every company has websites, blogs, paid ads, social media, and more. The thing is, pretty much every company knows that digital content is important. Your blog is the foundation of your content marketing strategy. Sounds daunting, right?

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Ranking 363

Webbiquity

MARCH 11, 2021

To be successful in any business, it’s vital that your sales and marketing teams work together effectively. Your marketing ideas , for example, should always be informed by what is going on in sales, and vice versa. Invest in the Right Sales and Marketing Technology. Guest post by Payman Taei. Support small businesses.

Top of Funnel 288

Top of Funnel Paid Search Agency Advertising Agencies Enterprise Management 288

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? 36% increase in customer retention.

Sales Management 352

Sales Management Lead Ranking B2B Sales Top of Funnel 352

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. What’s a Virtual Marketing Event? Virtual marketing events are constantly evolving. Source: Doodle.

Planning 351

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 351

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

Top of Funnel 319

Top of Funnel Marketing Strategy Marketing & Strategy Planning 319

ANNUITAS

MARCH 4, 2020

The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. Yet ‘first generation’ Growth Marketing has hit a wall. Yet ‘first generation’ Growth Marketing has hit a wall. It’s time for Next Generation Growth Marketing.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

Marketing Insider Group

JULY 29, 2020

When it comes to lead generation, most marketers prefer to be doers , meaning that they enjoy coming up with ideas and then executing them. The reason that many marketers dread the reporting process of their lead generation strategies is that they oftentimes don’t even know where to begin. Source: [link].

Lead Generation 136

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 136

Marketing Insider Group

SEPTEMBER 27, 2021

Your digital content strategy is the key to driving some of your biggest success factors: organic web traffic, brand awareness, lead generation, and ultimately sales. We’ve created a step-by-step guide you can follow to create and execute your digital content strategy right away. 8 Steps to Launching Your Digital Content Strategy.

Top of Funnel 361

Top of Funnel Marketing & Strategy Content Lead Scoring 361

Marketing Insider Group

APRIL 19, 2023

That’s where choosing the right mix of different marketing channels comes in. Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. Content marketing is perfect for a company that’s in it for the long haul.

Paid Content 359

Paid Content Advertising Channels Planning Work Management 359

Webbiquity

NOVEMBER 17, 2020

Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Among the aspects proving to be particularly challenging is content marketing. Content drought and lower ROI in the world of B2B marketing post-COVID.

Top of Funnel 265

Top of Funnel ROI Marketing Automation Services Work Management 265

ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. And for many B2B companies, they are struggling to do so without live interactions, especially events. So ‘where’ you use Webinars is key.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Zoominfo

APRIL 21, 2021

For this exercise, pretend you work at a digital marketing agency that helps healthcare organizations digitally transform their practices to improve patient satisfaction. Be sure to create content for multiple stages of the funnel, such as blog posts for more top of funnel reads, and eBooks for more middle-funnel consumption.

Ideal Customer Profiles 246

Ideal Customer Profiles Top of Funnel Lead Ranking Lead Scoring 246

Marketing Insider Group

JULY 14, 2020

Suppliers who provide an excellent digital experience are twice as likely to be chosen as a primary supplier over those who gave average or poor experiences. There is now an increasing preference for making digital purchases rather than in-person. Companies have shifted most of their marketing efforts to digital selling.

B2B Sales 356

B2B Sales Top of Funnel Work Management Marketing AI 356

Marketing Insider Group

JULY 14, 2020

Although marketing has never been simple, one could argue that it has never been more complex than it is today. Modern technology has revolutionized the way that businesses and consumers interact. Thanks to all of these changes, it is now necessary for every brand to adopt a multichannel digital marketing strategy.

Marketing Strategy 276

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 276

Marketing Insider Group

DECEMBER 18, 2023

This isn’t just about throwing content into the digital universe and hoping for the best. Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Why Zemanta? It is advertising for the modern internet.

Paid Content 317

Paid Content Distribution Cost Per Thousand Cost Per Click 317

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. Content marketing is an essential growth strategy for new businesses.

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Marketing Insider Group

SEPTEMBER 23, 2020

With the right tools, marketing teams can uncover recurring customer pain points and gain insight into how they can improve the customer experience and ultimately boost conversions. Marketing technology makes it possible to map the customer journey in far more detail than ever before. Why Customer Journey Mapping?

Top of Funnel 279

Top of Funnel Content Marketing Allocation Content 279

Marketing Insider Group

OCTOBER 6, 2021

Companies in the SaaS industry already depend more on their digital marketing efforts than others since they live almost exclusively online. A strong SEO strategy that drives brand visibility, industry authority, and organic web traffic is critical to SaaS content marketing success. Funnel Marketing Strategy.

Top of Funnel 55

Top of Funnel Lead Ranking Lead Scoring SEO 55

Webbiquity

MARCH 10, 2020

If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! All in all, outbound marketing is not what it once was. Video marketing is valuable throughout the sales funnel. Obnoxious, in-your-face ads have lost effectiveness to less-invasive approaches.

Sales Qualified Leads 318

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 318

Marketing Insider Group

JUNE 10, 2024

In short, product analytics involves collecting, measuring, and analyzing how customers interact with your products, services, and marketing content. It’s like having a digital magnifying glass that helps businesses see what’s working and what’s not in their sales strategies.

Analytics 314

Analytics Top of Funnel Marketing Analytics Tools Product 314

Webbiquity

AUGUST 19, 2024

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? It starts with marketing plans that are specific to your business model and target audience’s requirements. What is a B2B Marketing Funnel? Guest post by Eduard Klein. What You Should Know.

Top of Funnel 177

Top of Funnel Marketing Funnels B2B Sales Paid Content 177

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase. The Sales Funnel.

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Zoominfo

JANUARY 6, 2021

It’s important to reconsider your tech stack when markets shift, and now CRMs are top priority for customer engagement. Experts in B2B fields predict this new year will allow more room for digital strategies. Read on to discover the latest CRM trends for sales and marketers to use in 2021—and beyond. Future Trends in CRM.

Marketing AI 246

Marketing AI CRM Top of Funnel Enterprise Management 246

Webbiquity

AUGUST 30, 2023

The customer lifecycle is the entire process of customer interaction with your brand—from the moment they first hear about you until they make a purchase and keep following you for more. Create a customer journey map A customer journey map is a visual representation of customer behavior when they interact with your brand.

Ideal Customer Profiles 256

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 256

Marketing Insider Group

SEPTEMBER 25, 2023

As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. It works like this: A content aggregator funnels content into a content aggregation platform, then uses algorithms to decide where it should be distributed on other websites around the web. The result?

Aggregators 314

Aggregators Work Management Marketing Management Service 314

Zoominfo

JULY 13, 2021

We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. We acquired Clickagy and launched Streaming and Custom Intent.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Marketing Insider Group

MAY 20, 2020

Before you get knee-deep into planning your digital marketing strategy , it’s important to think about what exactly your content marketing goals are. When you’re planning out your content marketing, it’s a good idea to keep these major goals in mind. Conversion is a critical goal for any content marketing campaign.

Top of Funnel 361

Top of Funnel Content Marketing Planning Content 361

Marketing Insider Group

AUGUST 31, 2020

B2B buyers often jump from casual reader to hot lead before a company’s marketing or sales team knows they exist. B2Bs should create an empowering digital marketing experience focused on human conversations and relevant content. B2B marketing, on the other hand, hasn’t kept up. Reimagine Your Content Marketing.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Ranking Lead Scoring 363

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Zoominfo

NOVEMBER 9, 2020

Does your (sales) funnel have flow? Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Contents What is a Sales Funnel? What Tools Do People Use for Sales Funnels? Marketing Funnel vs. Sales Funnel Resources. What is a Sales Funnel?

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

markempa

JULY 6, 2017

Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Also, marketers see generating high-quality leads as their number one business challenge according to The 2017 State of Digital Marketing Report published by DemandWave. Marketing automation doesn’t equal lead management.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326