Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And influencing buyer decisions is what marketing is all about ! It is a top tactic.

Top of Funnel 337

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 337

Biznology

DECEMBER 28, 2016

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into digital transformation or they will suffer financially and fall behind their competitors (source: PWC ). Need some examples?

Digital Transformation 184

Digital Transformation Case Studies Case Study Studies 184

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Work Management 95

Work Management Marketing Management Paid Search Agency Webinar Metrics 95

Choozle

MARCH 24, 2025

The Fusion of Data and Story The days of treating brand marketing and direct response as separate strategies are over. Today, high-performing advertisers are combining the emotional resonance of storytelling with the data-driven precision of performance marketing. This convergence isnt just a passing trend.

Storytelling 57

Storytelling Brand Identity Branding Funnel Advertising 57

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.

Budget Programs 89

Budget Programs Marketing Budget Creation Top of Funnel Marketing Budget 89

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 309

Marketing Budget Enterprise Management Sales Management Work Management 309

Orange Owl Blog

MARCH 5, 2025

B2B Marketing The B2B Buyer Journey: A Comprehensive Guide Orange Owl March 6, 2025 Share : Table of Contents Introduction Understanding the buyer journey is crucial in B2B marketing. A strategic understanding of the buyer journey helps marketers create targeted campaigns, personalize interactions, and ultimately drive conversions.

Top of Funnel 52

Top of Funnel Buyer's Journey Sales Management Marketing Automation Services 52

Contently

JANUARY 11, 2023

As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Marketers have been trying to master personalization since the dawn of the Internet. Personalization takes many forms.

Personalization 200

Personalization Top of Funnel Business Enterprise Management 200

Inbox Insight

SEPTEMBER 18, 2024

One of the most effective ways they can do this is personalization through account-based marketing (ABM). Unlike traditional marketing methods that cast a wider net, ABM campaigns allow businesses to concentrate their efforts on the accounts that matter most; those that are most likely to drive revenue growth.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Marketing AI 52

Content Standard

DECEMBER 5, 2024

This inspired the creation of Sendoso, a platform that automates gifting and integrates with tech stacks to help sales, marketing, and customer success teams connect more meaningfully with their audiences. [00:03:02] At Sendoso, integrating SDRs into marketing and setting shared revenue goals has fostered collaboration.

Top of Funnel 57

Top of Funnel Thought Leadership Digital Marketing Funnels Outreach 57

Marketing Insider Group

NOVEMBER 16, 2019

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. Marketing isn’t sales. Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. People hate ads. Who wants to be sold to?

Work Management 279

Work Management Marketing Management Paid Search Agency Budget Programs 279

Bluetext

JANUARY 1, 2025

As the marketing landscape continues to evolve at a rapid pace, staying ahead of the curve is essential for B2B brands looking to remain competitive. AI also enables predictive analytics, allowing marketers to anticipate client needs and craft strategies that align with their buying journeys.

Marketing AI 49

Marketing AI Trends B2B Marketing Marketing Automation Services 49

New North

JULY 25, 2024

It’s definitely possible with Account-Based Marketing (ABM) — especially compared to other channels that cast a wider net. Some B2B marketers will say ABM is just “good marketing.” What Is Account-Based Marketing (ABM)? Sounds too good to be true? And it isn’t something you set up one time.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Allocation Marketing AI 52

Lead Forensics

DECEMBER 6, 2024

The Foundation of Trust in B2B Marketing In B2B marketing, trust isnt just important – its essential. It influences buyer behaviors in ways that directly impact business outcomes: Loyalty: Buyers are six times more likely to remain loyal to a company they trust.

Top of Funnel 52

Top of Funnel Demand B2B Thought Leadership Thought Leadership 52

Sprout Social

JUNE 26, 2023

It is a holistic strategy that integrates every customer touchpoint, whether email, social media, or in-person, to provide the best customer experience. Identify key customer touchpoints : Track your key touchpoints to understand every interaction a customer has with your brand.

Marketing Automation Services 145

Marketing Automation Services Touchpoints Allocation Work Management 145

Meerkat Marketing

AUGUST 13, 2024

The right marketing framework can facilitate expansion through fresh, inventive avenues, and can ensure everyone is in their field of expertise. It can reduce role redundancy across regions and departments and enable collaboration for a blend of creative and strategic marketing approaches. Here is what 6 marketing leaders had to say.

Effectiveness 52

Effectiveness Tips Ad Building Planning 52

Learn from the Pros

NOVEMBER 11, 2024

Today’s buyers require over 2,000 impressions and 200 touchpoints before committing (HockeyStack). No wonder it feels like an uphill battle to keep your revenue team (Marketing, Sales, Customer Success, and RevOps) aligned. Source: Gartner To win, we need to become the go-to resource for our buyers—not just push them through a funnel.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Multi-Touch Attribution Multi-Channel 52

Valasys

FEBRUARY 28, 2020

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. At least, this is what the marketers think of in first place & this is where the majority of the marketers align their focus on. billion in 2015 to $4.0

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

DealSignal

AUGUST 15, 2024

Whether you’re interacting with customers online or through sales and marketing channels, delivering a personalized and relevant experience is crucial for engagement and conversion. Enhanced Customer Journey Mapping Understanding the customer journey is essential for creating effective marketing strategies.

Lead Ranking 52

Lead Ranking Lead Scoring Customer Satisfaction Top of Funnel 52

Zoominfo

FEBRUARY 2, 2021

Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel. The more data your marketing and sales organizations collect about your persona’s behavior, the easier it will be to get your timing and messaging right.

Cross-Selling 162

Cross-Selling Lead Ranking Top of Funnel Zoominfo 162

Orange Owl Blog

DECEMBER 18, 2024

B2B Marketing Personalization in Marketing: The Key to B2B Success Vivek Goel December 19, 2024 Share : Table of Contents Introduction In todays digital-first world, businesses and customers alike are inundated with marketing messages. Why Personalization in Marketing Matters?

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services B2B Marketing 52

Martech

AUGUST 30, 2022

Marketers are especially focused on the latter stages of the journey, with an eye toward fostering relationships that yield recurring revenue. CJO tools are designed to include touchpoints like interactions with customer success representatives, who often deliver the experience supporting those long-term relationships. What it is.

Touchpoints 106

Touchpoints Gartner Word of Mouth Loyalty 106

Martech Advisor

MARCH 30, 2020

Digital marketing books are the base that can accelerate your understanding of the industry and give you with the knowledge required to succeed as a marketer. Digital marketing is an evolving field with emerging trends constantly making headways. Digital Marketing For Dummies.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Salesforce Marketing Cloud

MARCH 26, 2025

It enables you to make better inventory, pricing, and marketing decisions by analyzing customer data and predicting what’ll sell best. AI significantly helps with personalization and marketing, giving SMBs a unique advantage. This helps you win customer loyalty and ultimately boost revenue. SMBs find this cost-effective.

Marketing AI 52

Marketing AI eCommerce Optimization Tips 52

Adobe Experience Cloud Blog

MAY 8, 2019

In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that drive long-term engagement —including lead generation, demand capture, and pipeline acceleration. Field marketing events are also a very common tactic for pipeline acceleration.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Top of Funnel Demand 134

SocialPilot

FEBRUARY 23, 2025

Reviews arent just opinions – they are the key success factor in the competitive market. Lets begin with What Is Review Marketing? Online review marketing is the strategy of leveraging customer feedback to enhance your brands reputation and attract more customers. Why Is Review Marketing Important? Heres how: 1.

Enterprise Management 63

Enterprise Management Work Management Marketing Management Marketing & Strategy 63

Digilant

DECEMBER 22, 2020

In conjunction with the conversations about increasing eCommerce sales has been the importance of touchpoints. Touchpoints are ways a consumer interacts with your brand, whether in-person, online, via social media, yelp reviews, etc. Experts have varying options on how many touchpoints it takes to make a sale. Social Media .

Touchpoints 52

Touchpoints Paid Content eCommerce Conversion 52

SmartBug Media

AUGUST 23, 2021

Guest author Kristy Hartman is a digital marketer and content creator at Rybbon. It’s no secret that running successful account-based marketing (ABM) campaigns can be a long and involved process, but the rewards are second to none. Put Digital Rewards to Work for Your ABM Campaigns. Keeping Prospects Engaged.

Account Based Marketing 98

Account Based Marketing ABM Campaigns Webinar Metrics 98

Sharpspring

JULY 31, 2017

Customer loyalty is a lost art of marketing, rediscovered. In the age of digital marketing, more emphasis is being put upon customer experience and customer loyalty. The renewed focus on customer loyalty is for a good reason. Marketing automation leads the customer loyalty revival.

Marketing Automation Services 60

Marketing Automation Services Loyalty Marketing Automation Automation 60

PureB2B

JUNE 6, 2017

This digital revolution is expanding consumer choice and giving users access to information around the world, anytime, anywhere. This is prompting businesses and marketers to bring their A-game when it comes to customer experience (CX). The world of marketing is now shifting to a customer-centric approach.

Business 86

Business Touchpoints Customer Satisfaction Digital Marketing Funnels 86

Inbox Insight

JUNE 6, 2022

The amplification of content is what drives interest to help boost ROI and build brand awareness, but B2B marketers need to focus on getting the messaging right with engaging content in order to effectively amplify it through their multi channel strategy. How can your carefully crafted content reach every touchpoint?

Multi-Channel 98

Multi-Channel Top of Funnel Advertising Channels Webinar Metrics 98

Salesforce Marketing Cloud

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Paid Content 114

Paid Content Top of Funnel Campaigns Paid Search Agency 114

Martech

FEBRUARY 14, 2024

I found it ludicrous that we’d characterize a marketing strategy or technology product this way. Still, all the email marketing runs through Marketo or your ecommerce or operational ERP might misalign with what is being sent out to customers. But here’s what’s intriguing: marketers are used to a very linear concept of business growth.

Top of Funnel 112

Top of Funnel B2B Thought Leadership Digital Marketing Funnels Thought Leadership 112

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 27

Resource Management Work Management CMS Development Marketing Management 27

Zoominfo

FEBRUARY 2, 2021

Persona Actions and Customer Journey Analytics Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel. CRM tools are a necessity in today’s digital-first marketing landscape.

Cross-Selling 130

Cross-Selling Lead Ranking Top of Funnel Zoominfo 130

sagefrog

MARCH 12, 2025

B2B blogging has become a keystone marketing strategy amid the ever-evolving and increasingly competitive era of digital marketing. B2B blogging can bring your companys industry authority and marketing reach to the next level, strategically placing you ahead of the competition.

Paid Content 59

Paid Content Top of Funnel B2B Thought Leadership B2B 59

ClickZ

JUNE 18, 2020

30-second summary: While CDPs have always been a useful marketing tool, they’re typically only as good as the data they are fed, ultimately leading to the generation of incomplete customer profiles. The main challenge marketers face is gaining access to the critical data housed in cross-organization silos. Let’s look at why.

Marketing AI 83

Marketing AI Planning Budget Programs Ideal Customer Profiles 83