Lead Scoring Model: Building a Framework to Drive Conversion
Act-On
APRIL 26, 2024
And if you jump into it without a solid strategy in place, you aren’t going to see game-changing results (or a happy sales team). Set your MQL threshold This is it. Once you have the answer, set your MQL threshold. Designing a lead scoring model seems like a complex proposition. So let’s break it down. Need more ideas?
Let's personalize your content