Marketing Insider Group

OCTOBER 26, 2020

Within the space of weeks, many organizations were forced to adapt, shifting from a traditional sales strategy including brick-and-mortar stores and meeting customers face-to-face to running their businesses completely online. The pandemic has forced global businesses in all sectors to undergo a rapid digital transformation.

Top of Funnel 363

Top of Funnel Marketing Budget Marketing & Strategy Marketing Strategy 363

Biznology

APRIL 4, 2022

Data is one of the most valuable assets that a business can have right now — and without it, digital transformation may be difficult or impossible. Big data in digital transformation helps to accelerate digitization and migration of key systems. Data and Digital Transformation Go Hand-in-hand.

Digital Transformation 196

Digital Transformation Enterprise Management Business Gartner 196

Brandpoint

JULY 1, 2021

For sales and marketing, it will be known as the year that everyone got serious about digital. I have been reading about digital transformation for years, and clearly, we have made great strides in this area. This is especially true when it comes to marketing and sales. What Is Digital Transformation?

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

Oktopost

MAY 11, 2020

Digital transformation is not something new to any sales or marketing organization. In fact, prior to the virus that shall not be named, many companies were already pushing the envelope on creative digital communication. Hackett takes listeners through a three phase model to lead digital transformation with purpose.

Digital Transformation 170

Digital Transformation Marketing Automation Services Broadcasting B2B Sales 170

ANNUITAS

NOVEMBER 15, 2021

Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. ANNUITAS Research conducted interviews with sales leaders across industries to see how this change has impacted both sales strategy and day-to-day life. 1: Hire and train more inside sales. Ease of scale.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

InsightSquared

MARCH 5, 2021

Fact: Your sales reps, regardless of how great they are, will never deliver the level of hygiene required to give you confidence in your CRM data. That made it difficult to assess the health of my funnel and have confidence in the forecast that I was accountable to deliver. . Transforming the Activity Capture Approach.

Sales Management 156

Sales Management Forecasting Digital Marketing Funnels Work Management 156

Adobe Experience Cloud Blog

AUGUST 6, 2020

We had little choice but to pivot to all available digital resources for conducting business internally as well as with customers and partners. Suddenly, the world had to find ways to manage stay-at-home orders while working, schooling, socializing, and even entertaining from home. Because they had to. Ready or not.

Digital Transformation 174

Digital Transformation Business Work Management Marketing Management 174

Zoominfo

JUNE 24, 2020

A strong inbound lead generation funnel is reliant on a compelling, easy-to-understand experience on a company website (duh!). Emails and calls could bring in a new sale, but they could also be ignored or shoved into the spam folder. Sales agrees! This is where sales funnel awareness is important. Unfit Leads.

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

ANNUITAS

NOVEMBER 14, 2022

Since 2020, the term Digital Transformation has become everyday lingo for a go-to-market professional. When COVID lockdowns began, many businesses realized very quickly that their sales and marketing infrastructure was out of date. and the term “digital transformation” started to gain traction in the go-to-market space. .

Digital Transformation 130

Digital Transformation Top of Funnel Digital Marketing Funnels Sales Qualified Leads 130

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How to Prospect: Step by Step.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Marketing Insider Group

JANUARY 4, 2021

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. I’m typically managing multiple events per week, sometimes even at the same time. We have come a very long way! Today, webinars are more important than ever.

Webinar Metrics 356

Webinar Metrics Webcast Digital Transformation Peer-to-peer 356

Zoominfo

APRIL 21, 2021

Familiarizing yourself with the industry by learning about the core metrics and pain points is the key to filling your sales pipeline with qualified medical and healthcare leads. Understanding hyper-specific terms and key performance indicators is the first step — then you should incorporate prospects’ pain points into your sales strategy.

Ideal Customer Profiles 246

Ideal Customer Profiles Top of Funnel Lead Ranking Lead Scoring 246

Marketing Insider Group

JULY 13, 2020

We have come to embrace the concept of “Modern Marketing” over that time, with marketing and digital transformation seeming to accelerate constantly. Digital also altered marketing’s relationship with sales and increased the importance of marketing to the business. The business manages the workforce. IT is like HR.

CMO 276

CMO Marketing AI Paid Search Agency Work Management 276

Marketing Insider Group

AUGUST 10, 2020

While digital clearly topped her list, it also included Account-Based Marketing (ABM) and the way we manage the Customer Experience (CX). We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past. The concept of one-to-one or one-to-few marketing is hardly new.

Account Based Marketing 347

Account Based Marketing ABM Work Management Marketing Management 347

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine. Virtual Sales Training Resources. Sales Gravy: Virtual Selling Skills Bootcamp. Get the Kit.

Training 141

Training Top of Funnel Resources Work Management 141

Marketing Insider Group

APRIL 7, 2021

Notice how all the most common goals sit at the top of the funnel? Digital advertising like PPC is ineffective and costly. It’s Adaptable to Each Stage of the Sales Funnel. That’s because content seamlessly scales for each stage of the sales funnel. It’s all about relevancy. Customer loyalty.

Differentiation 278

Differentiation Top of Funnel B2B Thought Leadership Work Management 278

Tomorrow People

NOVEMBER 28, 2017

They’re focused on the fine details of your business ready to make your data work harder, reach a global audience, and manage the entire customer experience — from first touch to repeat sale and advocacy. The report says too many brands are “buying digital by the yard, not by the year” and they need partners for digital transformation.

Advertising Agencies 233

Advertising Agencies Paid Search Agency Ad Agencies Work Management 233

Martech

FEBRUARY 18, 2022

“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. Marketing teams have traditionally been accountable for leads and sales teams are commonly accountable for revenue.

Sales Management 130

Sales Management B2B Sales Top of Funnel Work Management 130

Martech

OCTOBER 24, 2022

Mike Shaw, platform manager, outlined other aspects of the challenge Wolters Kluwer faced. “We weren’t very mature in digital marketing when this project started,” Kolzow confesses. The business now has an annual survey of their digital sales and marketing activities conducted by Accenture. Processing.

Digital Transformation 124

Digital Transformation Digital Asset Management Digital Experience Platform Work Management 124

Customer Experience Matrix

JUNE 11, 2019

That’s somewhat similar to Intuit’s purpose, but Looker is building applications on top of Google Cloud’s existing, extremely powerful data management capabilities rather than providing a new data management foundation. Sure: each of these vendors is striving to offer products based on advanced data management and analytics.

Enterprise Management 253

Enterprise Management Marketing Management Analytics Acquisitions 253

Marketing Insider Group

JULY 15, 2021

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. A specific discussion topic is chosen, and a moderator manages the conversation and focuses the Tweetchat upon that specific topic.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Webbiquity

MARCH 1, 2022

IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. experiences specifically tailored for different buying groups, as increased account visibility typically correlates with prospects moving deeper into the funnel.”

Research 354

Research B2B Marketing Top of Funnel Marketing Automation Services 354

Marketing Insider Group

NOVEMBER 15, 2022

My “ah hah” moments (some call them epiphanies) centered around Account Based Marketing (ABM), Marketing Technology (MarTech), Thought Leadership, as well as key concepts such as sales enablement, executive engagement, and insights and intelligence, and more. Marketing Vision 2022 featured the theme of “The Year of Enablement”.

B2B Thought Leadership 242

B2B Thought Leadership B2B Marketing Planning Top of Funnel 242

Kaon

MARCH 12, 2019

Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies. At Kaon , 2018 was all about efficiency and process. To what extent did you manage to analyze the success? Which trends in the 3D interactive sales and marketing do you foresee in 2019?

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

Marketing Insider Group

FEBRUARY 6, 2023

The global pandemic significantly accelerated digital transformation. According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. We need to react to change, anticipate trends, and be proactive.

B2B Thought Leadership 312

B2B Thought Leadership Lead Ranking B2B Marketing Planning 312

Onalytica B2B

SEPTEMBER 15, 2017

Bio: Neal Schaffer is a leading consultant, educator, speaker, innovator, and influencer at guiding businesses through their digital transformation with a focus on social selling, social media marketing, and sales and marketing alignment. Content is a living entity and needs to be managed appropriately to be most effective.

Curation 267

Curation Social Media Advertising Mediums Consulting 267

KoMarketing Associates

MARCH 30, 2021

Merkle recently published “The State of Digital Transformation” report, and statistics indicated that the majority of marketers (80%) believe their customers care about personalization “a great deal.” About 17% said that they at least care about it “a moderate amount.”.

Personalization 296

Personalization Enterprise Management Digital Transformation Custom Publishing 296

Trade Press Services Newsletter

JULY 11, 2024

The Shift to Digital Marketing The digital transformation has accelerated the adoption of influencer marketing in B2C and B2B sectors. Elongated Sales Cycle B2B purchases typically involve multiple stakeholders and a long sales cycle. Use a combination of quantitative metrics (e.g., Compensate fairly.

B2B Marketing 265

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 265

Marketing Insider Group

DECEMBER 21, 2020

Impersonal ads and digital experiences. Ambiguous ROI and direct relationship to sales. B2Bs don’t have time or money for tactics that don’t drive revenue. With revenue generally declining, marketing activities are facing heightened scrutiny for direct sales impact. Across the board, 88% doubled down on digital.

Marketing Budget 363

Marketing Budget Marketing Budget Creation Budget Programs Research 363

Biznology

OCTOBER 11, 2021

In September 2019, “ A Brief History of Digital Transformation ” published by ContentStack looked forward to a near future (2020) where “50% of The Global 2000 will see most of their business depend on their ability to created digitally transformed products, services, and experiences.”. Working full-time at home.

Digital Transformation 194

Digital Transformation Work Management Marketing Management Gartner 194

Act-On

APRIL 26, 2024

And if you jump into it without a solid strategy in place, you aren’t going to see game-changing results (or a happy sales team). In addition to marketing and sales, Suzy Balk, our Sr. Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If So let’s break it down.

Lead Ranking 246

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 246

Marketing Insider Group

JANUARY 2, 2020

To succeed, your marketing transformation must go way beyond buying some cutting-edge tech, slapping a cute little chatbot on your website, and calling it a day. Start Your Transformation with Thought Leadership. Use Data and Storytelling to Sell Your Transformation.

Work Management 274

Work Management Paid Search Agency Marketing Management Advertising Agencies 274

Customer Experience Matrix

DECEMBER 13, 2020

As with digital advertising, the pandemic has accelerated an existing trend, achieving in months digital transformations that would otherwise have taken years. but there’s no doubt that many workers become more productive when they can automate processes without relying on IT professionals. remote work is here to stay.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Contently

JANUARY 11, 2023

For example, if you use Salesforce for managing sales campaigns and Hubspot for marketing, make sure there is an API connection between them, so sales can use the data from Hubspot to make more informed decisions. Make sure your tools coordinate for the benefit of your lead funnel.

Personalization 195

Personalization Top of Funnel Business Enterprise Management 195

Tony Zambito

NOVEMBER 4, 2020

As Covid-19 impacts every aspect of our work and life, we’ve seen two years’ worth of digital transformation in two months.” — Satya Nadella, Microsoft CEO. The three are: Expansion of online research accelerates Speeding up of buying processes More responsive interactions. Speeding Up Of Buying Processes.

B2B 202

B2B Buyer Personas B2B Sales Buyer's Journey 202

Martech

JULY 3, 2023

Below, I share some of the strategies and tactics that were once popular in a well-funded environment, but which are no longer sustainable or deliver reduced returns. There’s even an assumption that sales owns enough relationships to sustain a company through hard times. More GTM tactics to shift away from Sidelined partnerships.

Work Management 108

Work Management Marketing Analytics Tools Enterprise Management Tactics 108