B2B Memes

AUGUST 10, 2012

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. True enough. But content marketing itself doesn’t worry me.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

ViewPoint

OCTOBER 10, 2011

This disintermediation with sales has effectively given control of the sales cycle to the buyer. The drivers for a shared revenue funnel and the revenue team comprised of both sales and marketing are: Buyer behavior has changed. Buyers can now glean a majority of information on potential solutions from the web or through social media.

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

The Point

MARCH 17, 2015

The traditional media ecosystem – one characterized by vast operational complexity and superfluous middlemen – has been ripe for both disruption and what the analysts call “disintermediation.”

Paid Search Agency 100

Paid Search Agency Buy Demand Generation Agencies Advertising Agencies 100

Martech

OCTOBER 10, 2022

Acknowledge and address the disintermediation of B2B sellers in today’s buyer’s journey. How we can better partner and co-create with our customers and partner ecosystem to generate more value for all parties? How do we simplify and articulate our company position, the value of our solutions and focus on the use cases we solve?

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 130

The ROI Guy

JULY 11, 2017

Now, two years on, the forecast from Forrester is even gloomier, with faster than anticipated disintermediation. The Bottom Line Whether you agree with the 1 million rep disintermediation predictions or not, there is certainly a huge shift in buyer preferences.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

Choozle

AUGUST 29, 2021

Value capture: As agencies and service providers have been disintermediated over time, the value captured at the client and primary agent level has become the focal point for marketing value. As the platform operator, you can effectively position your knowledge as a valuable asset, making it a bigger undertaking to switch providers.

Disintermediation 82

Disintermediation Advertising Agencies Paid Search Agency ROAS 82

Chris Koch

NOVEMBER 7, 2012

I agree (journalism’s future will be determined by its ability to create a business model that pays better than the current one: giving away content for free and charging way too little for ads), but I think he missed the more important disruptive power that platforms like BrandVoice really do have: to disintermediate traditional marketing.

Disintermediation 100

Disintermediation B2B Marketing Marketing Management Paid Search Agency 100

Biznology

JANUARY 7, 2016

Another viewpoint stems from that of disintermediation where facilitators (in this case retailers) are being replaced by a direct connection of manufacturer to consumer. In fact, it’s the nature of nearly every industry where major purchases are driven by emotion and fashion over utility and price.

Loyalty 80

Loyalty Paid Search Agency Disintermediation Ideal Customer Profiles 80

Biznology

APRIL 11, 2013

Now, however, they’re disintermediating the news media just like everyone else and going straight to consumers and B2B prospects with news, information and content. What would brands be doing in the journalism business?

Disintermediation 80

Disintermediation Content Marketing Brand Identity Branding 80

Biznology

AUGUST 2, 2013

IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. There was substantial concern among businesses about the impact on their retail outlets and channel partners.

Web 2.0 80

Web 2.0 Social Marketing Disintermediation Planning 80

Trade Press Services

MARCH 11, 2024

It kind of disintermediates the publications from the audience, at least in terms of new audiences discovering publications. Search used to drive a lot of audience directly to the publications but now they’re coming up with technology that you don’t necessarily need to go to the publication site to get the information.

B2B Thought Leadership 108

B2B Thought Leadership Conversion B2B Thought Leadership 108

Biznology

MAY 13, 2013

The news media, it was believed, would be one of the first industries to be “disintermediated,” a multisyllabic word for “cutting out the middleman.”. If newsmakers could now reach their audiences directly via the Internet, what use would there be for intermediaries to carry the news? As you know, the news media is not dead.

Media 80

Media Public Relations Disintermediation Work Management 80

The ROI Guy

APRIL 21, 2017

For example, helping gain awards or accolades from executives and peers, going home early to be with family and kids, getting a promotion, and reducing risk of job disintermediation or disruptive job loss.

Disintermediation 56

Disintermediation Webcast Peer-to-peer Personalization 56

Martech

MARCH 21, 2024

The DOJ — and the fifteen states and District of Columbia who have joined the suit — accuses Apple of responding to the threat that cheaper smartphones might “disintermediate” the iPhone, not by offering competitive prices but by making it difficult and expensive to quit the iPhone ecosystem.

Disintermediation 49

Disintermediation Pricing Price Internet Marketing 49

illumin

SEPTEMBER 19, 2024

More than a demand-side platform There is disintermediation on both the DSP and SSP side of ad tech. Big data insights, GPT-3, and augmented intelligence solutions will also continue to impact marketing automation initiatives.

Marketing AI 59

Marketing AI Advertisements Advertising Work Management 59

chiefmartech

JANUARY 31, 2018

Blockchain has the potential to disintermediate the ad servers and put the consumer in control of what they experience and see. On the advertiser side there is fraud and poor targeting and reporting. On the consumer side, there are privacy issues, malware risks, and the annoyance of being the recipient of poor targeting.

Digital Asset Management 80

Digital Asset Management Enterprise Management Advertising Agencies Disintermediation 80

Convince & Convert

NOVEMBER 1, 2011

Obviously the publishing business is disintermediated, and we understand that. I don’t think it’s probably a net positive as a people or as a society, but I’ve thought a lot about, “gee, is a book too much sandwich to ask people to eat?” But is long form publishing counter-cyclical? Brian: Wow.

Relevance 120

Relevance Work Management Marketing Management Disintermediation 120

The ROI Guy

MAY 18, 2017

For example, helping gain awards or accolades from executives and peers, going home early to be with family and kids, getting a promotion, and reducing risk of job disintermediation or disruptive job loss. #3:

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

6sense

FEBRUARY 14, 2022

As inventory moves through programmatic channels, it disintermediates the relationship between the seller and the buyer — and it makes it a lot easier for someone with fraudulent intent to step into the middle of that. This problem has probably pervaded since the beginning of digital advertising.

Advertisements 62

Advertisements Advertising Practices Disintermediation 62

xiQ

AUGUST 8, 2015

Specious talk about disintermediation of salespeople obscures the real issues facing firms. In turn, this drives the B2B buyer’s propensity to seek information from vendors who work with companies across regions or vertical segments, and who can use that knowledge to help frame and deliver solutions for that buyer’s needs.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

Specious talk about disintermediation of salespeople obscures the real issues facing firms. In turn, this drives the B2B buyer’s propensity to seek information from vendors who work with companies across regions or vertical segments, and who can use that knowledge to help frame and deliver solutions for that buyer’s needs.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

Versium

JUNE 12, 2018

.” The report also predicts that “the rise of automated, self-service machine learning applications will provide retailers new and scalable ways to leverage their massive amounts of information, thus disintermediating traditional data brokerage services.”

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Outgrow

SEPTEMBER 15, 2022

The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. Kate Fairhurst: I think there’s further disintermediation still to come. I think disintermediation of media storytelling has happened quite extensively. And you don’t mean anything.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Versium

JUNE 12, 2018

The report predicts that “the rise of automated, self-service machine learning applications will provide retailers new and scalable ways to leverage their massive amounts of information, thus disintermediating traditional data brokerage services.”. About Versium.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

Single Grain

SEPTEMBER 16, 2022

Reduced dependency on intermediaries : It will help disintermediate businesses, remove rent-seeking intermediaries, and give this value directly to the customers and providers in a network.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

xiQ

AUGUST 8, 2015

Specious talk about disintermediation of salespeople obscures the real issues facing firms. In turn, this drives the B2B buyer’s propensity to seek information from vendors who work with companies across regions or vertical segments, and who can use that knowledge to help frame and deliver solutions for that buyer’s needs.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Engagio

JANUARY 9, 2017

If you are transactional, you are going to continue to be commoditized—and eventually disintermediated by technologies of one form or another. Things will progress, slower or faster, in the very same direction they’ve been heading for the last decade.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

The ROI Guy

MAY 19, 2015

These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources. The bottom-line according to SiriusDecisions: B2B marketing is not replacing B2B sales, so more B2B marketing doesn’t equate to more effectiveness.

Disintermediation 40

Disintermediation Planning B to B Marketing Proposals 40

The ROI Guy

OCTOBER 22, 2010

The next decade will be defined by marketers in a fight against marketing fatigue, sales disintermediation and Frugalnomics. Read more from Lauren's article at: [link] Explore Marketing Automation Solutions at: [link] Learn more about Software Advice: [link].

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

Heinz Marketing

FEBRUARY 8, 2021

And I think, Jon, what’s fascinating to me is you’re not quite disintermediating yourself because you’re no longer running Marketo, but where we went from a lead-based world to an account-based world, it changes not just the pivot of who we care about as an object in Salesforce, it changes the very tool set required to execute.

Account Based Marketing 100

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 100

Industrial Marketing Today

SEPTEMBER 27, 2010

They help bridge the gap that marketing content and social media can never do According to Dave, social media is not disintermediating the great sales people, it provides them the vehicle to be a more important contributor to their customers’ success.

Social Media 60

Social Media Social Marketing Media Planning 60

The ROI Guy

NOVEMBER 4, 2010

However, the importance of content and lack of priority towards direct engagements points to a troubling trend in that today’s Internet fueled, buyer controlled purchase process is disintermediating sales from the purchase process.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JULY 23, 2015

These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. In a recent blog article, you point to several B2C examples that could perhaps point the way to what lies ahead for B2B sales reps?

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

The ROI Guy

DECEMBER 6, 2010

To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Outbrain

JULY 17, 2018

Furthermore, social feeds are often blamed for creating “filter bubbles” that negate a holistic approach to a topic and disintermediate the publisher/reader relationship. This is because social lacks brand awareness, revenue opportunity, and data about the end audiences. Here are the top four concerns that they appropriately addressed.

Disintermediation 20

Disintermediation Curation Google Features 20

B2B Marketing Zone Posts

OCTOBER 5, 2010

Disintermediation (3). Social Media (239). 20+ Cool Social Media and Web Tools , September 15, 2010. 50 Killer Free Social Media Icon Sets , September 10, 2010. 24 Full Service Tools to Manage B2B Social Media , September 30, 2010. 10 B2B Social Media Case Studies and Examples , September 17, 2010. Other Active Keywords. Media (258).

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

chiefmartech

DECEMBER 30, 2019

The dot-com bubble was fueled by a wave of venture-backed Internet start-ups, primarily consumer-oriented, that were determined to disrupt and disintermediate on a massive scale. “Disintermediation” became a punchline. For years afterward, venture capital all but vanished for Internet startups.

Long Tail Marketing 71

Long Tail Marketing Disintermediation Amazon eCommerce 71