Zoominfo

AUGUST 27, 2024

The platform supports the integration of these insights directly into CRM and marketing automation systems, ensuring that marketing efforts are aligned with sales strategies for improved lead conversion rates. Platform features including email marketing, lead scoring , and campaign management.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Martech

APRIL 9, 2024

In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. In contrast to third-party data, customers consent to you using their first-party data, which your company directly manages. Let’s take a look at how these innovations will help your advertising efforts.

Paid Search Agency 115

Paid Search Agency Features Personalization Ads 115

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Ranking 148

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages. What is a LinkedIn Product Page?

Peer-to-peer 131

Peer-to-peer Linkedin Top of Funnel Product 131

SalesIntel

MAY 3, 2021

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. Sales reps also understand how to conduct prospect searches and narrow outcomes by sector, business, venue, and other criteria.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Hubspot

JANUARY 23, 2018

LinkedIn Sales Navigator is a fantastic resource. It simplifies the process of finding, contacting, and staying up-to-date with prospects, referrals, and customers. Whether you’re new to Sales Navigator or a veteran of the tool, these tips will help you take your social selling game to the next level. Set up the sync now.

Linkedin 101

Linkedin Enterprise Management Work Management Ideal Customer Profiles 101

Valasys

SEPTEMBER 9, 2024

One of the most powerful methods for expanding your sales leads database is through effective email discovery. Specifically, finding Gmail email addresses by name can significantly enhance your sales strategy. Here’s how Lusha can help you unlock your sales potential: 1.

Sales Leads 40

Sales Leads Ideal Customer Profiles Outreach Marketing Qualified Leads 40

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

Social Media 104

Social Media Features Media Curation 104

Valasys

MAY 26, 2020

On the 23 rd of May 2020, 6sense, a leading account engagement platform, announced the integration of its innate Dynamic Segments with LinkedIn’s Campaign Manager (LinkedIn is the world’s largest online professional networking website). The users will now be able to benefit from the synced data and insights.

Ideal Customer Profiles 59

Ideal Customer Profiles Linkedin Work Management Marketing Management 59

Animalz blog

JUNE 27, 2024

Unit21 , a no-code platform for detecting and managing fraud, saw an opportunity: get experts on the record about fraud-fighting tactics, create a manual from their insights, and help the industry beat bad actors through collaboration and transparency. The process started with outlining the book’s key topics.

Sales Management 52

Sales Management Peer-to-peer Microsite Generation 52

Webbiquity

FEBRUARY 6, 2024

Beyond that, there is often an image inside Google’s featured snippet, which appears on top of Google’s organic search results in the most prominent place. Well, it’s likely that you’re now losing clicks to a visual featured snippet appearing on top of your sought-after SERPs.

SEO 165

SEO SERP Conversion Eye-Tracking 165

Webbiquity

JUNE 7, 2018

Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales. However, the process of lead generation is not that easy. It’s the preferred direct marketing tactic for low cost and high ROI. Leverage LinkedIn. Display Your Presence.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

Zoominfo

AUGUST 1, 2023

When a company is consuming a larger-than-usual amount of information on a particular topic, the ZoomInfo platform will display an intent spike for that account. ZoomInfo covers over 4,500 topics, ranging from sales enablement tools to M&A to private equity. Washington Commanders Sale On Nov. T-Mobile Data Breaches On Jan.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Salesforce Marketing Cloud

DECEMBER 14, 2023

This week, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. In contrast to third-party data, customers consent to you using their first-party data, which your company directly manages. Let’s take a look at how these innovations will help your advertising efforts.

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72

Hubspot

AUGUST 7, 2024

I distinctly remember the day I learned about CMRs: I was using a spreadsheet for my contact management, and I felt like other people maintained their networks better by sheer luck. When someone on LinkedIn casually mentioned their CRM, it was like I was given superpowers. CRM stands for “customer relationship management” system.

Enterprise Management 68

Enterprise Management Work Management Marketing Automation Services Marketing Management 68

Ontraport

JUNE 7, 2020

It’s one of the most difficult parts of growing any business and, even though it gets a bit easier over time, it’s still a constant thorn in the side of most sales managers, business development executives and small business owners. The biggest challenge for modern sales teams: consistent follow-up.

Automation 111

Automation Top of Funnel Marketing AI Lead Scoring 111

Oktopost

SEPTEMBER 19, 2024

It encompasses various tactics, such as posting valuable content , engaging in industry conversations, responding to messages and comments, and building relationships with your followers. For example, B2B revenue intelligence software company Gong ran a sponsored LinkedIn ad campaign for lead generation.

Allocation 62

Allocation Paid Content Paid Social Agency Social Media 62

Martech Advisor

SEPTEMBER 26, 2019

Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. In this article, let’s look at the top ten B2B display advertising strategies for 2020 and beyond.

Display 74

Display Advertising Agencies Advertising Advertisements 74

Directive Agency

JULY 31, 2023

LinkedIn conversation ads are a powerful way to book sales meetings and boost webinar attendance, putting your brand front and center with your prospects. Let’s dive into the step-by-step actions to create a campaign that actually works with these proven LinkedIn conversation ads examples from Directive.

Linkedin 52

Linkedin Paid Search Agency Work Management Ads 52

Valasys

APRIL 9, 2024

LinkedIn is the best platform to connect with specialists from different industries by participating in discussion boards or special profiles forums. Having as their prerogative element, the unequalled reach and rich functionality for business, LinkedIn lead generation becomes the of choice to gather lead data.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

Optinmonster

AUGUST 8, 2022

Want to build a challenge funnel that packs your list with qualified leads? In this article, we’ll show you how to create an online challenge funnel, step by step. What is a Challenge Funnel? Challenge funnels start with the contest to build up a list of email subscribers or social media followers.

Top of Funnel 86

Top of Funnel Digital Marketing Funnels Marketing Funnels Sales Qualified Leads 86

Lake One

JULY 1, 2020

LinkedIn is one of the popular social networks right now. Here’s what you need to know to launch a LinkedIn account based marketing strategy. Why Use LinkedIn for Account Based Marketing. Why Use LinkedIn for Account Based Marketing. Unique amongst all other social networks, LinkedIn is purely business-related.

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

Outgrow

DECEMBER 6, 2022

Outgrow Product Update for October 2022 [20+ Outstanding Features]. Outgrow is back with yet another round of exciting, new features. With this latest product update, we’ve tried to make the content creation process easier and smoother for you! Some New Display Features to Refine Your Aesthetics. Easy-peasy, right?

Outgrow 98

Outgrow Features Product Lead Ranking 98

FunnelEnvy

SEPTEMBER 16, 2024

The goal is clear: ensure your lead generation forms are fully optimized for mobile users to capture more leads for sales teams and improve conversion rates. Ensure your submit buttons are prominently displayed and large enough to easily tap with a finger. Today, mobile-first strategies are an essential part of the marketing tools mix.

Lead Gen 62

Lead Gen Conversion Sales Qualified Leads Lead 62

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? In this B2B marketing strategy framework, we provide insights on how to develop a manageable strategy for an early market team. Having ICPs clearly defined helps your sales and marketing teams to understand which businesses would make great prospects.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. Job hunting. Lead generation.

Lead Generation 100

Lead Generation Linkedin Paid Content Generation 100

Lake One

OCTOBER 26, 2023

Account-based marketing (ABM) aligns the efforts of both marketing and sales to target high-value clients. It’s a way to optimize the marketing process and create more value for all stakeholders (prospects included!). A mix of testimonials, case studies, a recording a podcast featuring your executives.

Account Based Marketing 63

Account Based Marketing Advertising Advertisements Ideal Customer Profiles 63

Martech

JULY 8, 2024

Visitor identification techniques have evolved, and businesses must use and leverage the right tools to improve their marketing and sales processes. Stirista will run an outbound campaign for you via email, display or CTV to further the conversation and, one hopes, secure opt-in permission for direct conversation.

Bombora 109

Bombora Ideal Customer Profiles Marketing Websites B2B 109

Hubspot

OCTOBER 31, 2022

Exceeding sales targets and quotas is the primary goal for 45% of sales executives , according to 2022 HubSpot data. The best way to tackle this challenge is through effective sales networking. You’ll also find a few real-life examples that will help you get sales networking right. What is sales networking?

Examples 73

Examples Tips Marketing Analytics Tools Network Marketing 73

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. Well, you’d have found a more predictable way to increase sales without wasting time and resources on unqualified leads. You’re not alone.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Vidyard

FEBRUARY 15, 2022

In its fifth year, the VIB awards recognize innovative businesses and sales professionals who are using video to transform the way they sell, market, and collaborate in an increasingly virtual world. The Video in Sales Awards celebrate B2B sales teams using personalized videos to transform the way they sell in a virtual world.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Oktopost

JUNE 30, 2021

It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. The small target audiences and long sales cycles that characterize the B2B purchasing process might be somewhat at odds with the modus operandi of the platform.

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Lusha

JULY 4, 2023

The question becomes: which prospects qualify for this type of sales? That’s where strong sales intelligence comes in. Account-based selling (ABS) is a sales process that focuses the team’s efforts on a select number of high-potential and high-value accounts. Companies use ABS for one reason: to close more sales.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Lead Ranking Sales Qualified Leads 52

Lusha

FEBRUARY 23, 2018

My name is Lusha, and I’m here to spread the word on the latest tools and techniques that can help sales professionals. Today, I’ll be looking at how to get the most from one of the most powerful platforms out there for sales reps: LinkedIn. Historically, LinkedIn was perceived as a job hunting and recruitment platform.

Lead Gen 68

Lead Gen Linkedin Sales Leads Tools 68

Lusha

FEBRUARY 23, 2018

My name is Lusha, and I’m here to spread the word on the latest tools and techniques that can help sales professionals. Today, I’ll be looking at how to get the most from one of the most powerful platforms out there for sales reps: LinkedIn. Historically, LinkedIn was perceived as a job hunting and recruitment platform.

Lead Gen 68

Lead Gen Linkedin Sales Leads Tools 68

Hubspot

DECEMBER 26, 2023

And, as a result, it’s a valuable channel for businesses and entrepreneurs looking to increase sales, if you know how to optimize your profile and posts. Table of Contents How X Can Boost Your Sales 15 Optimization Tips to Boost Your Sales How X Can Boost Your Sales Like most social platforms, X offers advertising and promotional programs.

Twitter 71

Twitter Optimization Tips Display 71