Marketing Insider Group

FEBRUARY 17, 2021

Rather than only churning out traditional forms of content (like white papers and blog posts), try transforming some content pieces into interactive infographics, quizzes, calculators, or assessments. In an A/B test, we compared a gated white paper with a landing page to an un-gated whitepaper that consumers could freely access and navigate.

Marketing Agencies 2 363

Marketing Agencies 2 Content Paid Search Agency Interactive Marketing 363

The Point

APRIL 4, 2024

Instead, NetLine’s data suggests that buyers prefer the convenience of a format that is easy to download and consume at their leisure. The “2024 State of B2B Content Consumption & Demand Report” can be downloaded from the NetLine Website (registration required).

Trends 293

Trends B2B Thought Leadership B2B Content 293

Marketing Insider Group

SEPTEMBER 21, 2020

It’s free to download yet full of functionality. Downloading an ebook or white paper. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product. I always recommend WordPress. Publish Frequently.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

The Point

APRIL 20, 2018

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why. The white paper is not dead. . Photo by Andrew Neel on Unsplash.

Customer Surveys 222

Customer Surveys Peer-to-peer Demand Generation Agencies B2B 222

Webbiquity

JUNE 15, 2021

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. Content that gets instantly downloaded or sent to the reader’s inbox works much better than content they need to wait or work too hard for. Have you ever downloaded its content development templates?

Paid Content 294

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 294

Marketing Insider Group

JULY 14, 2021

If one of your blog posts gives tips for creating an effective marketing plan, your lead magnet could be a downloadable marketing plan template. Good lead magnet teaser : Download our proven 10-step checklist for creating high-converting B2B webinars! When you’re using lead magnets, be specific about what they offer. Accessible.

Sales Qualified Leads 363

Sales Qualified Leads Lead Ranking Lead Scoring Lead 363

KoMarketing Associates

AUGUST 31, 2022

That can include purchases, of course, but also white paper downloads, filling out a form, or reading a specific number of pages. . In GA4, a conversion is a specific type of event you’ve assigned a value to, such as a purchase or a white paper download. How GA4 defines a conversion.

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

Tomorrow People

MARCH 22, 2018

Knowledge centres, with white papers, eGuides, and other decision support. Latest papers. Optimise conversion rates to drive hundreds of content downloads each month. Squeeze pages, cordoning off valuable content with a data-harvesting form. Independent reviews, such as Trustpilot who provide social proof.

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight. DOWNLOAD NOW!

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

The Point

JULY 17, 2017

This year’s report (download a copy here – registration required) is striking in the degree and pace of change reported, since only last year, in how B2B buyers describe their research and purchase processes. To download a free copy of the 2017 survey report, click here.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

The Point

APRIL 16, 2019

A low Cost Per Lead (CPA) from a search campaign looks great on paper, but as anyone who’s run a B2B search campaign will tell you, not all search leads are qualified. A search offer can be anything: a how-to guide, a third-party research report, white paper, Webinar, video, demo or free trial. Some will be, well: junk.

Cost per Acquisition 231

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 231

The Point

AUGUST 25, 2022

Even then, registration rates for live Webinars are well off their pre-COVID peaks (especially compared to downloadable content), and the ratio of registrants who actually show up for the live event is much less than the 50 percent standard of just a few years ago. Blame work-from-home distractions, amongst other factors.). Click To Tweet.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

Marketing Insider Group

OCTOBER 26, 2020

Blog articles, e-books, white papers, social media posts, videos, podcasts, and any other kinds of content marketing are all effective ways of meeting your audience’s thirst for knowledge and ensuring they hang around in your funnel instead of jumping ship to your competitor’s. Content marketing is a long game. It’s vital to play it as such.

Top of Funnel 363

Top of Funnel Marketing Budget Marketing & Strategy Marketing Strategy 363

Onalytica B2B

SEPTEMBER 12, 2017

Angela Lipscomb highlights the idea in her LinkedIn post that utlimately, every brand’s end goal is to evoke action- whether that’s downloaded content, visiting a webpage or considering your software. To download the full white paper, click the button below. To download the full white paper, click the button below.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Paid Search Agency 257

The Point

MARCH 8, 2018

In fact, quite the contrary: to the extent that you market the analyst report as an opportunity for people to learn how down right terrific (insert analyst here) thinks your product is, the less the average prospect will be interested in downloading and reading said report. via @spearmktg. Click To Tweet. Photo by Billy Huynh on Unsplash.

Marketing Report 215

Marketing Report Planning Gartner Demand Generation Agencies 215

Webbiquity

AUGUST 12, 2021

There are many different types of CTAs you may want to include on your site: a newsletter signup, blog subscription, app download, ebook or white paper download, demo or consultation schedule, webinar or live event registration, or direct purchase. What makes a great CTA? First, your CTA should be clear.

Conversion Rate 315

Conversion Rate Design Conversion Marketing Websites 315

Marketing Insider Group

JANUARY 5, 2023

Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead. Downloaded our white paper? At SAP, we called these inquiries “raw responders.”

Lead Ranking 256

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 256

The Point

FEBRUARY 28, 2020

Is it immediately obvious to the reader what that offer is: a Webinar, a white paper, an ebook? Save My Seat”, “Download Guide”, “View Webinar” are all examples of CTAs that let the reader know EXACTLY what to expect when he/she clicks on the button. Is that offer specific & tangible? Learn More” is not a call to action.

B2B 239

B2B Landing Pages Paper Webinar Metrics 239

Onalytica B2B

OCTOBER 26, 2017

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. To download the full white paper, click the button below. DOWNLOAD NOW! Influencer marketing is new to many brands, and every brand is different.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Zoominfo

MARCH 24, 2021

For instance, the CEO who downloads your whitepaper might not appreciate getting an email notification to download the same document. That includes web forms (from white paper downloads to webinar registrations), contact list building, and manual entries. Assess and improve data collection methods.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Marketing Insider Group

OCTOBER 20, 2020

When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc. If a certain page had a large number of downloads or views, it would most likely make a captivating webinar. that drove high engagement in the past.

Webinar Metrics 363

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 363

Webbiquity

SEPTEMBER 25, 2018

Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post. ” Downloading a white paper or ebook, for example, is a modest request; these offers tend to pretty well in search marketing.

Work Management 253

Work Management B2B Marketing Marketing Management B2B Thought Leadership 253

Marketing Insider Group

FEBRUARY 9, 2021

It could be subscribers to your newsletter, anyone who fills out a form to download an ebook, or a sale. Check out research papers by Forrester and Gartner. Give people the option of downloading a PDF rather than reading the post online. Choose what you want to designate as a “lead.” Conduct customer research.

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Did they download an eBook, attend a webinar, or do something else? If so, that’s a great first step.

Lead Nurturing 246

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 246

Marketing Insider Group

JANUARY 2, 2020

They won’t know that 50 percent of the executives who read your latest blog post downloaded the white paper that positioned the new widget as the solution to one of their critical challenges. When you see positive changes in revenue, social media likes, downloads, or subscribers, don’t keep the news to your department only.

Work Management 278

Work Management Paid Search Agency Marketing Management Advertising Agencies 278

Marketing Insider Group

MARCH 9, 2020

White paper or e-book downloads. You can stretch its value even further by turning it into a how-to video, an in-depth white paper, or even a webinar. For instance, if you spend a certain amount on your corporate blog, break down the monthly expenses you incur in publishing, as Entrepreneur ’s Thomas Smale advises.

Marketing Budget Creation 259

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 259

Marketing Insider Group

SEPTEMBER 1, 2020

According to Billboard , downloads of the song jumped 1,516% above the three days just before the twins’ video going viral. Third-person yawn fests that read like academic papers. It launched his career as a solo musician, a career that is still going strong. Often, I see missed opportunities, such as: Overly self-promotional content.

Storytelling 363

Storytelling Brand Identity Branding Marketing Agencies 2 363

KoMarketing Associates

AUGUST 18, 2020

In addition, 46% waste time downloading and uploading assets into different tools. In terms of content assets, previous research suggests that the eBook is now rising above the rest, surpassing marketing content including guides and white papers. This was followed by the white paper, guide, eGuide, and tips and tricks guide.

Digital Asset Management 165

Digital Asset Management Marketing Report Content Marketing Content 165

Marketing Insider Group

OCTOBER 28, 2019

Whether it’s a blog post, a highly technical white paper, or a how-to video, great content marketers put the customer’s greatest needs at the heart of every piece of content they produce. In audio presentations, give listeners a downloadable PowerPoint visual to drive your ideas home.

Marketing & Strategy 277

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 277

The Point

JULY 30, 2020

There are two primary ways to do this: one is to include a link to relevant content at the end of the post, as in “For more information on this topic, check out our free white paper …” (This is also something that can be done retroactively, to older posts that might be generating a good volume of organic traffic.)

Demand 220

Demand Lead Scoring Lead Ranking Marketing Budget 220

Vision Edge Marketing

MAY 21, 2024

It would suggest these users are actively interested in making a purchase or taking a specific action, such as subscribing to a service or downloading a resource. A high conversion rate on CTAs, such as “Buy Now” buttons or subscription forms, indicates strong transactional intent among users.

Enterprise Management 272

Enterprise Management Generation Lead Ranking User-Generated Content 272

The Point

APRIL 23, 2020

If someone found your blog through search results, how easy is it for that visitor to subscribe to the blog or downloaded related assets? How easy is it for your Web visitors to find resources like white papers, ebooks, and recorded Webinars? Here’s a recorded Webinar that provides tips on how to get leads and more from your blog.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

Webbiquity

MARCH 16, 2017

This does PDF content a real disservice as it’s a common format for in-depth information like research, specifications, white papers, and thought-pieces—the kind of content Google loves. Search engines prefer not to send people directly to PDF pages. 6. Check your landing pages.

Design 237

Design SEO Tips Lead Scoring 237

Webbiquity

MARCH 17, 2023

Here are some handy resources you may offer for free: E-books Webinar recordings Guides Self-assessments White papers Free tools Playbooks Ready-made templates Consider the newest consumer trends when choosing the type of resources and the channel to approach your sales prospects.

Tactics 319

Tactics Sales Qualified Leads Generation Lead Ranking 319

Zoominfo

JANUARY 8, 2021

When a prospect starts your free trial or downloads a white paper, you need to keep them engaged with your brand. However, at this point in their buying journey, prospects are probably not ready to talk to your sales rep. That’s where your inbound email and social media marketing come in. Email Marketing Lead Generation.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246